Headspace
Director of Product, Personalization & Growth
We are seeking a Director of Product, Personalization & Growth to lead the strategic development and execution of our core personalization and growth experiences across our Headspace offerings. The Director will own the roadmap for foundational personalization systems (identity, preferences, events/feature store, recommendations, ranking, and experimentation), elevate search and discovery (query understanding, relevance, content taxonomy, and navigation), and set our global languages and localization strategy (internationalization, translation quality, cultural nuance, and accessibility). The role will drive organic growth inside and outside the app through SEO/ASO, lifecycle and in-product activation, conversion funnel optimization, and content merchandising—relentlessly improving activation, engagement, retention, and LTV while protecting brand trust.
Responsibilities
Develop and implement the product vision, strategy, and roadmap for personalization foundations, search and discovery relevance, and languages and localization across the Headspace app.
Strengthen member trust through responsible and transparent personalization practices that respect privacy and build loyalty, ensuring clear communication on how user data drives their personalized experience.
Work closely with cross‑functional teams, including Engineering, Product Design, Science, and Content, to ensure project alignment and successful, timely delivery of features that drive core business outcomes.
Define and analyze key metrics (e.g., search conversion, engagement by language, organic funnel performance) to identify trends, create comprehensive reports on organic growth performance, and present findings to executive stakeholders.
Troubleshoot and resolve complex issues related to multi‑language data integrity, search ranking algorithms, foundational data and core personalization logic to maintain a seamless user experience.
Continuously seek opportunities to streamline workflows for content localization (l10n) and enhance team efficiency in implementing A/B tests for personalization & discovery habit‑building experimentation and in‑app/out‑of‑app organic growth loops.
Required Skills
10+ years of professional experience in product/program management, with at least 2+ years in personalization, growth, or AI/ML platform development.
At least 2+ years of experience with direct people management and scaling diverse product, program, or growth teams.
Proven expertise in designing and scaling personalization (p13n) systems, recommendation engines, or search/discovery platforms.
Strong verbal and written communication skills, with the ability to articulate complex product strategies clearly to technical and business leaders.
Demonstrated ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
Bachelor’s degree in Computer Science, Business Administration, or a related technical field or equivalent practical experience.
Preferred Skills
Experience leading product development for languages, internationalization (i18n), and localization (l10n) for a global mobile application.
Familiarity with mobile organic growth techniques (e.g., outbound marketing, in‑app marketing, App Store Optimization/ASO, mobile SEO) and building data‑driven growth loops.
A track record of successfully launching high‑impact features that improve core user engagement and retention.
Master's degree or professional certification in a quantitative field or product management.
Location We are currently hiring this role in Seattle (Remote), San Francisco (hybrid), New York City (remote) and TX (remote). Candidates must permanently reside in the US full‑time and be based in these cities.
Salary The anticipated new hire base salary range for this full‑time position is
$180,000-$287,500
+ equity + benefits.
About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence‑based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.
Why You'll Love Working Here
A mission that matters—with impact you can see and feel
A culture that’s collaborative, inclusive, and grounded in our values
The chance to shape what mental health care looks like next
Competitive pay and benefits that support your whole self
How we feel about Diversity, Equity, Inclusion and Belonging Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
Equal Opportunity Employment As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Privacy Statement All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client‑therapist relationship—including, for example, a managerial relationship.
A headspace user shall be required to end any active personal coaching or clinical service before applying for a position. If someone with a Headspace account is hired for a position, the account will be deactivated and they will not be able to use Headspace services for the duration of their employment.
Headspace participates in the E‑Verify Program.
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Responsibilities
Develop and implement the product vision, strategy, and roadmap for personalization foundations, search and discovery relevance, and languages and localization across the Headspace app.
Strengthen member trust through responsible and transparent personalization practices that respect privacy and build loyalty, ensuring clear communication on how user data drives their personalized experience.
Work closely with cross‑functional teams, including Engineering, Product Design, Science, and Content, to ensure project alignment and successful, timely delivery of features that drive core business outcomes.
Define and analyze key metrics (e.g., search conversion, engagement by language, organic funnel performance) to identify trends, create comprehensive reports on organic growth performance, and present findings to executive stakeholders.
Troubleshoot and resolve complex issues related to multi‑language data integrity, search ranking algorithms, foundational data and core personalization logic to maintain a seamless user experience.
Continuously seek opportunities to streamline workflows for content localization (l10n) and enhance team efficiency in implementing A/B tests for personalization & discovery habit‑building experimentation and in‑app/out‑of‑app organic growth loops.
Required Skills
10+ years of professional experience in product/program management, with at least 2+ years in personalization, growth, or AI/ML platform development.
At least 2+ years of experience with direct people management and scaling diverse product, program, or growth teams.
Proven expertise in designing and scaling personalization (p13n) systems, recommendation engines, or search/discovery platforms.
Strong verbal and written communication skills, with the ability to articulate complex product strategies clearly to technical and business leaders.
Demonstrated ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
Bachelor’s degree in Computer Science, Business Administration, or a related technical field or equivalent practical experience.
Preferred Skills
Experience leading product development for languages, internationalization (i18n), and localization (l10n) for a global mobile application.
Familiarity with mobile organic growth techniques (e.g., outbound marketing, in‑app marketing, App Store Optimization/ASO, mobile SEO) and building data‑driven growth loops.
A track record of successfully launching high‑impact features that improve core user engagement and retention.
Master's degree or professional certification in a quantitative field or product management.
Location We are currently hiring this role in Seattle (Remote), San Francisco (hybrid), New York City (remote) and TX (remote). Candidates must permanently reside in the US full‑time and be based in these cities.
Salary The anticipated new hire base salary range for this full‑time position is
$180,000-$287,500
+ equity + benefits.
About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence‑based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.
Why You'll Love Working Here
A mission that matters—with impact you can see and feel
A culture that’s collaborative, inclusive, and grounded in our values
The chance to shape what mental health care looks like next
Competitive pay and benefits that support your whole self
How we feel about Diversity, Equity, Inclusion and Belonging Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
Equal Opportunity Employment As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Privacy Statement All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client‑therapist relationship—including, for example, a managerial relationship.
A headspace user shall be required to end any active personal coaching or clinical service before applying for a position. If someone with a Headspace account is hired for a position, the account will be deactivated and they will not be able to use Headspace services for the duration of their employment.
Headspace participates in the E‑Verify Program.
#J-18808-Ljbffr