Kendo Brands, Inc.
Senior Manager, Head of NA Social, FentyVerse
Kendo Brands, Inc., San Francisco, California, United States, 94199
Senior Manager, Head of NA Social, FentyVerse
Apply for the Senior Manager, Head of NA Social, FentyVerse role at Kendo Brands, Inc., a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton.
Base pay range: $127,100.00/yr - $158,900.00/yr.
About Kendo Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora. Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. The Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
Comprehensive benefits include: medical, dental, and vision insurance; flex paid time off; parental leave; employee discount and perks; a retirement plan with employer contributions; Summer Fridays; two weeks work-from-anywhere per year; and December wellness/shutdown week for applicable positions.
SUMMARY The Head of NA Social leads Fentyverse’s brand presence across TikTok, Pinterest, and X—driving breakthrough storytelling, platform growth, and real‑time cultural relevance. This role sits at the center of where social meets commerce, overseeing both organic social content and is a critical component of TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. The leader collaborates closely with the Global Social team to ensure North America’s creative ideas, platform learnings, and trend-driven executions feed into the brand’s global storytelling.
Reports to: NA Marketing Director.
RESPONSIBILITIES SOCIAL STRATEGY & LEADERSHIP
Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend‑led moments, and always‑on storytelling.
Mentor a team across Campaigns, Content, and Community functions.
Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
Provide oversight on the content calendar, ensuring balance between planned storytelling, trend‑driven moments, and product‑led education.
REPORTING & ANALYTICS
Share publishing responsibilities with Senior Manager and Assistant Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
Partner with global social team to ensure NA social calendar is in line with global calendar.
Report and analyze social metrics, establishing KPIs across engagement, growth, and conversion for organic and TikTok Shop initiatives.
TIKTOK SHOP & LIVE INTEGRATION
Lead social integration for TikTok Shop: develop organic support strategies that drive discovery, traffic, and conversion.
Collaborate with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on‑brand, engaging, and optimized for performance.
Plan shoppable content, from launch storytelling to evergreen formats that drive sell‑through, testing new formats and content types.
CROSS‑FUNCTIONAL & ANALYTICAL IMPACT
Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
Work with global teams to establish KPIs across engagement, growth, and conversion and incorporate in global reporting.
Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
Track performance data to identify creative patterns and share learnings with Global and NA teams.
REQUIREMENTS
7+ years in Social Marketing with at least 4 years with beauty brands.
Exceptional Leadership Skills with proven experience coaching, inspiring, and leading a team.
Passion for the beauty industry and social marketing.
Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results.
Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram, and emerging platforms.
Strong creative eye for disruptive content that translates to beauty.
Strong qualitative and quantitative analytical skills.
Flexible and positive attitude; able to work independently and within teams in a fast‑paced environment.
Curious mindset with a passion for continuously testing, learning, and pushing boundaries.
Ability to lead and influence without direct authority and navigate ambiguity.
Collaborative, agile, accountable, kind, and welcoming of change.
Familiarity with social media management tools: analytics and scheduling platforms (e.g., Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, HootSuite).
Experience with community management and social engagement.
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
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Base pay range: $127,100.00/yr - $158,900.00/yr.
About Kendo Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora. Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. The Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
Comprehensive benefits include: medical, dental, and vision insurance; flex paid time off; parental leave; employee discount and perks; a retirement plan with employer contributions; Summer Fridays; two weeks work-from-anywhere per year; and December wellness/shutdown week for applicable positions.
SUMMARY The Head of NA Social leads Fentyverse’s brand presence across TikTok, Pinterest, and X—driving breakthrough storytelling, platform growth, and real‑time cultural relevance. This role sits at the center of where social meets commerce, overseeing both organic social content and is a critical component of TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. The leader collaborates closely with the Global Social team to ensure North America’s creative ideas, platform learnings, and trend-driven executions feed into the brand’s global storytelling.
Reports to: NA Marketing Director.
RESPONSIBILITIES SOCIAL STRATEGY & LEADERSHIP
Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend‑led moments, and always‑on storytelling.
Mentor a team across Campaigns, Content, and Community functions.
Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
Provide oversight on the content calendar, ensuring balance between planned storytelling, trend‑driven moments, and product‑led education.
REPORTING & ANALYTICS
Share publishing responsibilities with Senior Manager and Assistant Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
Partner with global social team to ensure NA social calendar is in line with global calendar.
Report and analyze social metrics, establishing KPIs across engagement, growth, and conversion for organic and TikTok Shop initiatives.
TIKTOK SHOP & LIVE INTEGRATION
Lead social integration for TikTok Shop: develop organic support strategies that drive discovery, traffic, and conversion.
Collaborate with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on‑brand, engaging, and optimized for performance.
Plan shoppable content, from launch storytelling to evergreen formats that drive sell‑through, testing new formats and content types.
CROSS‑FUNCTIONAL & ANALYTICAL IMPACT
Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
Work with global teams to establish KPIs across engagement, growth, and conversion and incorporate in global reporting.
Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
Track performance data to identify creative patterns and share learnings with Global and NA teams.
REQUIREMENTS
7+ years in Social Marketing with at least 4 years with beauty brands.
Exceptional Leadership Skills with proven experience coaching, inspiring, and leading a team.
Passion for the beauty industry and social marketing.
Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results.
Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram, and emerging platforms.
Strong creative eye for disruptive content that translates to beauty.
Strong qualitative and quantitative analytical skills.
Flexible and positive attitude; able to work independently and within teams in a fast‑paced environment.
Curious mindset with a passion for continuously testing, learning, and pushing boundaries.
Ability to lead and influence without direct authority and navigate ambiguity.
Collaborative, agile, accountable, kind, and welcoming of change.
Familiarity with social media management tools: analytics and scheduling platforms (e.g., Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, HootSuite).
Experience with community management and social engagement.
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
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