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Miro

GTM Strategy Analyst

Miro, San Francisco, California, United States, 94199

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About The Team As part of the GTM Strategy & Enablement Team, you will work daily to drive alignment, clarity, and execution across our GTM org. You will partner closely with Sales, Marketing, and Product to define strategy, streamline processes, and enable teams to perform at their very best for our Miro customers. By combining data‑driven insights with operational excellence, we ensure every GTM function is equipped to deliver consistent growth, customer excellence, and market impact.

About The Role This is a senior, hands‑on strategic position reporting to the Head of GTM Strategy. The role is designed to own and improve go‑to‑market content and processes to accelerate business growth.

Top Outcomes

Reduced field time

Improved conversion rates between sales stages

Increased deal velocity

What You’ll Do

Prototype, evaluate and ensure all delivered GTM content is best‑in‑class; partnering with our engineers to put updated documents and systems in place at scale

Build scalable content and processes to increase sales funnel effectiveness

Debug GTM processes to resolve flow issues

Direct teams to deliver high‑quality outcomes

Build GTM Systems: Design, develop, and implement robust, automated workflows and integrations across Miro's GTM tech stack (Salesforce, Marketo, Outreach, Gong, Clay, Snowflake, Common Room, and more) to streamline lead qualification, account scoring, and pipeline generation

Drive New Product Go‑To‑Market: Assist in the technical implementation for new product launches, focusing on identifying and enabling sales processes for specific, unestablished personas through data‑driven targeting and prioritized outreach

Optimize Demand Generation: Leverage data from various sources (internal and external, including Clay's enrichment) to enhance account scoring and refine Ideal Customer Profiles (ICPs) for both new customer acquisition and existing customer expansion

Data Orchestration: Ensure seamless, high‑quality data flow between critical GTM platforms and our data warehouse (Snowflake), transforming raw data into actionable insights with the assistance from sales and marketing teams

Automation & Efficiency: Assist with streamlining manual processes and bottlenecks within the GTM funnel and build scalable automation solutions using tools like Clay, Tray.io, and Zapier to improve efficiency and reduce operational overhead

Cross‑Functional Partnership: Collaborate with Sales, Revenue Operations, and Product teams to understand their needs, translate business requirements into technical specifications, and assist in the adoption of new GTM capabilities

System Health & Governance: Maintain the health, security, and integrity of our GTM systems, proactively identifying issues, and ensuring compliance with data governance policies

What You’ll Need

A senior strategic thinker with deep, pre‑existing GTM knowledge

A Bachelor’s degree in Business Administration, Finance, or Economics

At least five years of experience in a strategy consultancy or GTM‑focused centre of excellence

Specialized knowledge in transformation, GTM, and designing document production

Knows what "best‑in‑class" and "gold standard" look like for both content and process

Has a strong, demonstrable point of view on GTM strategy

Can understand, analyse, and debug complex GTM flows

Strong problem‑solving, cross‑functional collaboration, and ownership mindset, with adaptability and analytical skills to align stakeholders on solutions

What’s In It For You

401(k) matching + Competitive equity package

Excellent medical, dental and vision health benefits

Fertility & family forming benefits

Flexible time off

Lunch, snacks and drinks provided in the office

Wellbeing benefit and WFH equipment allowance

Annual learning and development allowance to grow your skills and career

Up to $2,000 of charitable donation matches each year

Salary Range San Francisco: $169,000—$212,000 USD. New York: $162,000—$203,000 USD.

About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies worldwide. Founded in 2011, Miro currently has more than 1,600 employees in 13 hubs around the world.

Company Culture We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Diversity & Inclusion At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission – Empower teams to create the next big thing – is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Recruitment Privacy Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.

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