Affinity.co
Vice President, Demand Generation
Affinity.co, San Francisco, California, United States, 94199
Join to apply for the
Vice President, Demand Generation
role at
Affinity.co .
Affinity is the relationship intelligence CRM platform trusted by private equity, venture capital, and investment banking professionals to unlock the power of their network. We help the world's most sophisticated dealmakers turn relationships into results.
The Role We're seeking a VP of Demand Generation to drive our pipeline strategy as we scale efficiently. This player/coach role leads demand generation, paid media, SEO/ABM, field and events, ecosystem marketing, and lifecycle marketing with a primary mandate of efficient pipeline generation fueling predictable revenue growth.
You’ll partner deeply with our VP of Product Marketing, Director of Brand, Director of Marketing Operations, and Sales and Customer Success leaders to drive both new logo acquisition and expansion revenue. This role demands an AI-forward leader who leverages emerging technologies to scale personalization, accelerate testing, and drive operational efficiency.
What You’ll Do
Architect and execute comprehensive demand generation strategy driving efficient pipeline growth.
Deploy AI and automation to deliver hyper‑personalized campaigns at scale across multiple channels.
Leverage predictive analytics, account scoring, and industry data to identify high‑value opportunities and optimize resource allocation.
Partner with Sales leaders to establish account planning playbooks driving coordinated land‑and‑expand motions.
Oversee integrated campaigns across paid media, SEO/ABM, field events, ecosystem partnerships, and lifecycle programs.
Drive sophisticated ABM using trigger‑based messaging, account‑level personalization, and truly custom strategies for our largest potential accounts.
Build predictable pipeline models with clear accountability to marketing‑sourced pipeline and revenue.
Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices.
Develop and manage budget with rigorous focus on spend‑to‑pipeline and CAC efficiency.
Experience & Track Record
10‑15 years in B2B SaaS demand generation with a proven track record scaling beyond $100M ARR.
Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles.
Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred.
Technical Expertise
Deep expertise in modern demand generation: ABM, intent‑based targeting, trigger‑based messaging, predictive analytics, and dynamic personalization.
Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools.
Strong command of paid media channels with AI‑enhanced targeting, bidding optimization, and audience segmentation.
Experience with intent data platforms, account intelligence tools, and AI‑powered marketing technologies.
Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting.
Leadership & Mindset
Highly analytical and data‑driven—use metrics to guide strategy, forecast performance, and optimize programs.
AI‑forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution.
Player/coach mentality with ability to build, coach, and retain high‑performing teams.
Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies.
Excellent communication skills with ability to influence cross‑functional stakeholders and executive leadership.
Why Join Affinity Report directly to the CMO with significant influence on our growth trajectory. Work at the intersection of relationship intelligence and AI, powering the platform trusted by the world’s leading investment firms. Join a team that values data, experimentation, and continuous learning as we scale through critical inflection points.
Work Location Remote, San Francisco or New York. For those located in San Francisco or New York, we adopt a hub‑hybrid model: team members within commuting distance are expected in‑office 2–3 days per week, typically Tuesday through Thursday.
Benefits
Health, dental, and optical insurance for you and dependents plus flexible personal & sick days.
Retirement planning with a pension plan through SmartPension.
Learning & development: annual education budget and comprehensive L&D program.
Wellness support: monthly reimbursement for home internet, meals, and wellness memberships/equipment.
Team connection: virtual team‑building activities and socials to keep us connected.
Compensation Estimated base salary range: $235,000.00 - $260,000.00 USD. Individual pay varies by location, experience, and performance.
About Affinity With more than 3,000 customers worldwide and backed by leading Silicon Valley firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses data exhaust from trillions of interactions among investment bankers, venture capitalists, consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards and to be Great Places to Work certified for the last five years.
EEO Statement Affinity is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. Applicants with disabilities who require accommodations may contact the hiring manager to discuss how we can support your application.
E‑Verify Affinity uses E‑Verify to confirm the employment eligibility of all newly hired employees. For information about E‑Verify, visit https://www.dhs.gov/E-Verify.
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Vice President, Demand Generation
role at
Affinity.co .
Affinity is the relationship intelligence CRM platform trusted by private equity, venture capital, and investment banking professionals to unlock the power of their network. We help the world's most sophisticated dealmakers turn relationships into results.
The Role We're seeking a VP of Demand Generation to drive our pipeline strategy as we scale efficiently. This player/coach role leads demand generation, paid media, SEO/ABM, field and events, ecosystem marketing, and lifecycle marketing with a primary mandate of efficient pipeline generation fueling predictable revenue growth.
You’ll partner deeply with our VP of Product Marketing, Director of Brand, Director of Marketing Operations, and Sales and Customer Success leaders to drive both new logo acquisition and expansion revenue. This role demands an AI-forward leader who leverages emerging technologies to scale personalization, accelerate testing, and drive operational efficiency.
What You’ll Do
Architect and execute comprehensive demand generation strategy driving efficient pipeline growth.
Deploy AI and automation to deliver hyper‑personalized campaigns at scale across multiple channels.
Leverage predictive analytics, account scoring, and industry data to identify high‑value opportunities and optimize resource allocation.
Partner with Sales leaders to establish account planning playbooks driving coordinated land‑and‑expand motions.
Oversee integrated campaigns across paid media, SEO/ABM, field events, ecosystem partnerships, and lifecycle programs.
Drive sophisticated ABM using trigger‑based messaging, account‑level personalization, and truly custom strategies for our largest potential accounts.
Build predictable pipeline models with clear accountability to marketing‑sourced pipeline and revenue.
Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices.
Develop and manage budget with rigorous focus on spend‑to‑pipeline and CAC efficiency.
Experience & Track Record
10‑15 years in B2B SaaS demand generation with a proven track record scaling beyond $100M ARR.
Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles.
Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred.
Technical Expertise
Deep expertise in modern demand generation: ABM, intent‑based targeting, trigger‑based messaging, predictive analytics, and dynamic personalization.
Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools.
Strong command of paid media channels with AI‑enhanced targeting, bidding optimization, and audience segmentation.
Experience with intent data platforms, account intelligence tools, and AI‑powered marketing technologies.
Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting.
Leadership & Mindset
Highly analytical and data‑driven—use metrics to guide strategy, forecast performance, and optimize programs.
AI‑forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution.
Player/coach mentality with ability to build, coach, and retain high‑performing teams.
Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies.
Excellent communication skills with ability to influence cross‑functional stakeholders and executive leadership.
Why Join Affinity Report directly to the CMO with significant influence on our growth trajectory. Work at the intersection of relationship intelligence and AI, powering the platform trusted by the world’s leading investment firms. Join a team that values data, experimentation, and continuous learning as we scale through critical inflection points.
Work Location Remote, San Francisco or New York. For those located in San Francisco or New York, we adopt a hub‑hybrid model: team members within commuting distance are expected in‑office 2–3 days per week, typically Tuesday through Thursday.
Benefits
Health, dental, and optical insurance for you and dependents plus flexible personal & sick days.
Retirement planning with a pension plan through SmartPension.
Learning & development: annual education budget and comprehensive L&D program.
Wellness support: monthly reimbursement for home internet, meals, and wellness memberships/equipment.
Team connection: virtual team‑building activities and socials to keep us connected.
Compensation Estimated base salary range: $235,000.00 - $260,000.00 USD. Individual pay varies by location, experience, and performance.
About Affinity With more than 3,000 customers worldwide and backed by leading Silicon Valley firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. Our Relationship Intelligence platform uses data exhaust from trillions of interactions among investment bankers, venture capitalists, consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards and to be Great Places to Work certified for the last five years.
EEO Statement Affinity is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. Applicants with disabilities who require accommodations may contact the hiring manager to discuss how we can support your application.
E‑Verify Affinity uses E‑Verify to confirm the employment eligibility of all newly hired employees. For information about E‑Verify, visit https://www.dhs.gov/E-Verify.
#J-18808-Ljbffr