SalaryGuide
Responsibilities
Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
Lead, mentor, and grow a high-performing demand generation team
Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Requirements
7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
Experience marketing to technical buyers
Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
Hands‑on experience with marketing automation platforms and CRM
Proven track record of owning a pipeline and revenue number
Excellent communication and writing skills
Preferred
Experience in the developer tools, identity and access management (IAM), or authentication software space
Track record of successfully scaling demand generation teams from 2-3 to 10+ members
Direct experience managing 7‑figure annual marketing budgets with demonstrated ROI optimization
Proficiency with modern marketing tech stacks
Benefits
Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection
Voluntary life insurance options to provide additional financial protection for you and your loved ones
Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses
401(k) plan with company match to help you save for retirement
Generous paid time off (PTO) plus paid company holidays to support work‑life balance
Employee Assistance Program (EAP) offering confidential counseling and support services
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Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
Lead, mentor, and grow a high-performing demand generation team
Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Requirements
7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
Experience marketing to technical buyers
Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
Hands‑on experience with marketing automation platforms and CRM
Proven track record of owning a pipeline and revenue number
Excellent communication and writing skills
Preferred
Experience in the developer tools, identity and access management (IAM), or authentication software space
Track record of successfully scaling demand generation teams from 2-3 to 10+ members
Direct experience managing 7‑figure annual marketing budgets with demonstrated ROI optimization
Proficiency with modern marketing tech stacks
Benefits
Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection
Voluntary life insurance options to provide additional financial protection for you and your loved ones
Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses
401(k) plan with company match to help you save for retirement
Generous paid time off (PTO) plus paid company holidays to support work‑life balance
Employee Assistance Program (EAP) offering confidential counseling and support services
#J-18808-Ljbffr