EPAM Systems
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Product Manager/Strategist
role at
EPAM Systems
We are seeking an innovative and strategic
Product Manager/Strategist
to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. In this role, you will drive the client’s digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces to maintain our position as the premier destination for consumers.
Req# 920464218
Responsibilities
Strategic Leadership and Collaboration Define and prioritize overarching SEO, GEO, and ASO strategies to sustain client's position as a market leader in online sales. Collaborate with key executive stakeholders to align vision and balance organizational needs effectively. Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms.
GenAI and Digital Optimization Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity. Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity. Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly.
Performance Metrics and Product Management Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs. Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation. Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors.
Requirements
3-7 years in product management with a history of launching effective SEO features for large transactional websites.
3-7 years in consumer-based online experience.
Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs).
Strong leadership, strategic thinking, agile methodology experience, and proficiency with SEO tools and analytics platforms.
Experience working with SEO partners like BrightEdge, Optiversity, AddStructure, Botify, Yext, Ayima, Gummicube.
Nice to have
Excellent communication skills with the ability to translate complex technical concepts for non-technical stakeholders.
Data-driven decision-making approach with strong analytical capabilities.
Forward-thinking mindset to anticipate changes in search and AI technology.
Team leadership experience with proven ability to influence cross-functional teams.
Passion for beauty, e-commerce, and digital innovation.
We offer
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off
Legal Plan and Identity Theft Protection
Employee Discounts
Pet Insurance
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and the community. We embrace a dynamic and inclusive culture. Meet a dedicated, creative, and diverse community that will help you discover your fullest potential.
Remote Position: Cannot be performed in New York City.
H1B visa sponsorship is not available for this position.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Engineer the Future with a Career at EPAM
#J-18808-Ljbffr
Product Manager/Strategist
role at
EPAM Systems
We are seeking an innovative and strategic
Product Manager/Strategist
to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. In this role, you will drive the client’s digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces to maintain our position as the premier destination for consumers.
Req# 920464218
Responsibilities
Strategic Leadership and Collaboration Define and prioritize overarching SEO, GEO, and ASO strategies to sustain client's position as a market leader in online sales. Collaborate with key executive stakeholders to align vision and balance organizational needs effectively. Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms.
GenAI and Digital Optimization Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity. Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity. Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly.
Performance Metrics and Product Management Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs. Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation. Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors.
Requirements
3-7 years in product management with a history of launching effective SEO features for large transactional websites.
3-7 years in consumer-based online experience.
Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs).
Strong leadership, strategic thinking, agile methodology experience, and proficiency with SEO tools and analytics platforms.
Experience working with SEO partners like BrightEdge, Optiversity, AddStructure, Botify, Yext, Ayima, Gummicube.
Nice to have
Excellent communication skills with the ability to translate complex technical concepts for non-technical stakeholders.
Data-driven decision-making approach with strong analytical capabilities.
Forward-thinking mindset to anticipate changes in search and AI technology.
Team leadership experience with proven ability to influence cross-functional teams.
Passion for beauty, e-commerce, and digital innovation.
We offer
Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off
Legal Plan and Identity Theft Protection
Employee Discounts
Pet Insurance
In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and the community. We embrace a dynamic and inclusive culture. Meet a dedicated, creative, and diverse community that will help you discover your fullest potential.
Remote Position: Cannot be performed in New York City.
H1B visa sponsorship is not available for this position.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Engineer the Future with a Career at EPAM
#J-18808-Ljbffr