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Rock Lititz LLC

General Manager, Academy of Live Technology (ALT)

Rock Lititz LLC, Lititz, Pennsylvania, United States

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Description Job Title:

General Manager, Academy of Live Technology (ALT) @Rock Lititz

Position Type:

Full-time, Salaried, Exempt

Location:

Lititz, PA

Entity:

Academy of Live Technology (ALT) @Rock Lititz

Mission The General Manager (GM) of the Academy of Live Technology (ALT) will be a collaborative leader and strategic problem solver, guiding the organization through growth and operational excellence. This individual will prioritize student success, foster team collaboration, and ensure financial sustainability. Strong program management, communication, and stakeholder engagement skills are essential. Cultural alignment with the ALT and Rock Lititz teams is a key selection criterion.

Outcomes

Lead and build a multidisciplinary team, fostering a culture of collaboration, inclusion, and high performance

Serve as the primary liaison between academic institutions, industry partners, and other stakeholders, cultivating strategic relationships and partnerships

Facilitate collaboration among internal teams and industry partners to enhance student experience

Ensure impactful, industry-embedded education through partner donations, vendor engagement, and integration within the Rock Lititz community

Drive the execution of joint strategic initiatives, balancing long‑term growth with hands‑on operational oversight during early‑stage scaling

Engage in financial planning and budget management to ensure fiscal sustainability

Work with the Program Coordinator to streamline administrative operations, ensuring clarity, compliance, and efficiency across teams

Support fundraising and development efforts, engaging with donors, grant makers, institutional, and industry partners as needed

Work with education partners to ensure any required processes, documentation and plans support compliance or requirements for accreditation, DOE or any regulatory body

If required, drive any state or federal applications, grants or required processes/documentation

Represent ALT in public forums, industry events, and external engagements to enhance visibility and reputation

Key Priorities in first 6–12 months

Relationship building, stakeholder management and partner foundation building

Building, supporting and leading teams

Drive enrollment, meet budget targets and establish long‑term business plan

Establishing strong project and communication plans and processes

Supporting teams and partners in strong student engagement and success

Focusing team on unique and dynamic industry engagement experiences

Measurable Goals

After 1 month will have met 1:1 with all students, faculty, adjuncts and ALT/RL team members

After 2 months will have met with at least 15 partners – gear donors, master class or adjunct providers, project supporters, or those managing jobs or internships

After 2 months will have met with finance team and have a full understanding of budget for 25‑26 academic year

After 3 months will be actively participating in all ALT/PCAD Communication meetings and will have transitioned all scope of work from RL/ALT team

After 3 months will have traveled to ALT UK and have a deep understanding of the how the unique industry embedded education model works

After 3 months will be up to speed on licensing requirements and will transition licensing application management scope

After 3 months will have team roles clearly defined and will layout clear annual goals with each team member

After 4 months will be driving all industry embedded education work

After 4 months will have requests for donations, sponsors and budget from Workforce Live

After 5 months will have a draft budget for 26‑27 academic year for Board approval

After 5 months will have a short course plan and will executing

After 8 months will have met recruiting targets (target 60 new students)

After 9 months will have 3‑5 year business plan for recommendation to the board

Requirements Critical

Proven leadership experience with a focus on team building and collaboration

Strong interpersonal skills; able to influence calmly and effectively

Live event industry experience is strongly preferred; candidates without this experience must demonstrate adaptability and a willingness to learn the industry quickly.

Experience in Higher Education administration preferred

Financial literacy and experience in budget management

Mature program management experience with a willingness to execute and build

Excellent administrative and communication skills

Cultural

Passionate about live entertainment and working with young professionals

Thrives working with people, and forming relationships

Values the insights and contributions of others and prioritizes team success

Open to continuous learning in a dynamic environment, willingness to pivot as business needs shift

Ability to remain calm in difficult and/or complex situations and maintain an action oriented, problem‑solving mindset

Demonstrate pride and ownership in your work

Humble leader – willing to drive collaboration and set others up for success

Willing to lead when required while contributing to and producing deliverables when required

Physical

Frequent walking throughout campus but may remain stationary for long periods of time

Frequent use of manual dexterity to type, and use office equipment

Occasional exposure to concert level audio output, lasers, bright or flashing light, fog, and other elements one might experience in a live event production environment.

In addition to the functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co‑workers, maintain a professional appearance and demeanor, maintain good attendance by working when and where directed, respect the work environment and keep it as neat and clean as possible. Every employee shares responsibility for health and safety within this company; failure to do so could result in disciplinary action up to and including termination. The employee is also expected to perform other duties and functions, assisting coworkers as needed.

We value diversity and are committed to creating an inclusive environment for all employees.

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