Pernod Ricard
Area Vice President, CA/HI
Join to apply for the
Area Vice President, CA/HI
role at
Pernod Ricard .
Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialité… it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers.
Salary range for this role, based in California, is $194,400.00 to $243,000.00. Base salaries are determined during our interview process by assessing a candidate’s experience, skills against internal peers and the scope and responsibilities of the position.
Position Summary The Area Vice President plays an important role in our mission to drive the success of our complete portfolio across our entire customer base.
Major Responsibilities / Accountabilities
Set and drive Area strategy against all brands and channels for PR USA’s complete portfolio, to drive volume, NNS and category market share.
Manage assigned markets’ P&L to deliver profit target for Area.
Monitor performance KPIs including volume, distribution, pricing, shelf space, and promotional ROI; adjust strategies accordingly.
Develop and maintain executive-level relationships with PRUSA & Distributor regional & state leadership and key customer decision makers.
Align Distributors to PR USA strategies and goals. Ensure clear performance management quotas and incentives are in place to motivate and drive Distributor partners to deliver high performance.
Conduct “work withs” with distributor and PR USA field and customer success team to ensure compliance and keep abreast of distributor practices and customer trends.
Ensure data-driven decision making in designated Area through the utilization of data dashboards. Effectively utilize the data to monitor compliance and progress against goals, as well as consistent communication.
Drive Area forecasting accuracy and in close coordination with Commercial Planning and Operations, S&OP, Finance, and State Directors/Managers.
Partner with DVP, Finance, RGM and Region Chains Director to influence and align pricing strategies and promotional activities for channel/accounts across the region.
Ensure there is a balance between Chains and non-Chains resourcing, allocations, and growth plans; support national chains team to maintain positive relationships with chain accounts in assigned region to optimize business performance.
Leads and develops a high-performing team of 30+ professionals across varying channels & territories.
Set consistent performance standards to drive PR USA beating the market and promote the consistent use of management dashboards to drive business decisions and monitor compliance / progress against goals.
Increase performance impact through clear, strategically aligned objectives and key results (OKRs). Ensure OKRs are meaningfully and effectively prioritized and cascaded throughout the team.
Conduct quality performance huddles, occurring monthly, with direct reports that focus on goal planning and tracking, employee development, and two‑way feedback.
Reinforce ethical operations across the team to ensure operation within full legal compliance with state and local regulations.
Build a culture of inclusivity, performance excellence, coaching, and succession planning to develop future leaders.
Key Requirements
Bachelor's degree preferred.
Minimum 10-15+ years of experience in beverage alcohol sales, with at least 5 years focused on chain accounts.
Experience working with major chain accounts such as Kroger, Safeway, Costco, Total Wine & More, or regional liquor chains.
Demonstrated leadership experience managing large high performing teams.
Demonstrated ability to lead cross‑functional initiatives across Sales, Marketing, Finance, and Operations to drive integrated business strategies.
Strong negotiation skills and experience crafting and executing AOPs (Annual Operating Plans) & managing P&L responsibilities.
Deep understanding of the regional retail landscape and distributor network.
Proficient in data analysis & insights tools.
Excellent communication, presentation, and interpersonal skills.
Must be willing to travel extensively within the state/region (estimated 40‑50% of the time).
When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long‑standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.
SENIORITY LEVEL
Director
EMPLOYMENT TYPE
Full‑time
INDUSTRY
Beverage Manufacturing, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing
Equal Employment Opportunity Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.
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Area Vice President, CA/HI
role at
Pernod Ricard .
Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialité… it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers.
Salary range for this role, based in California, is $194,400.00 to $243,000.00. Base salaries are determined during our interview process by assessing a candidate’s experience, skills against internal peers and the scope and responsibilities of the position.
Position Summary The Area Vice President plays an important role in our mission to drive the success of our complete portfolio across our entire customer base.
Major Responsibilities / Accountabilities
Set and drive Area strategy against all brands and channels for PR USA’s complete portfolio, to drive volume, NNS and category market share.
Manage assigned markets’ P&L to deliver profit target for Area.
Monitor performance KPIs including volume, distribution, pricing, shelf space, and promotional ROI; adjust strategies accordingly.
Develop and maintain executive-level relationships with PRUSA & Distributor regional & state leadership and key customer decision makers.
Align Distributors to PR USA strategies and goals. Ensure clear performance management quotas and incentives are in place to motivate and drive Distributor partners to deliver high performance.
Conduct “work withs” with distributor and PR USA field and customer success team to ensure compliance and keep abreast of distributor practices and customer trends.
Ensure data-driven decision making in designated Area through the utilization of data dashboards. Effectively utilize the data to monitor compliance and progress against goals, as well as consistent communication.
Drive Area forecasting accuracy and in close coordination with Commercial Planning and Operations, S&OP, Finance, and State Directors/Managers.
Partner with DVP, Finance, RGM and Region Chains Director to influence and align pricing strategies and promotional activities for channel/accounts across the region.
Ensure there is a balance between Chains and non-Chains resourcing, allocations, and growth plans; support national chains team to maintain positive relationships with chain accounts in assigned region to optimize business performance.
Leads and develops a high-performing team of 30+ professionals across varying channels & territories.
Set consistent performance standards to drive PR USA beating the market and promote the consistent use of management dashboards to drive business decisions and monitor compliance / progress against goals.
Increase performance impact through clear, strategically aligned objectives and key results (OKRs). Ensure OKRs are meaningfully and effectively prioritized and cascaded throughout the team.
Conduct quality performance huddles, occurring monthly, with direct reports that focus on goal planning and tracking, employee development, and two‑way feedback.
Reinforce ethical operations across the team to ensure operation within full legal compliance with state and local regulations.
Build a culture of inclusivity, performance excellence, coaching, and succession planning to develop future leaders.
Key Requirements
Bachelor's degree preferred.
Minimum 10-15+ years of experience in beverage alcohol sales, with at least 5 years focused on chain accounts.
Experience working with major chain accounts such as Kroger, Safeway, Costco, Total Wine & More, or regional liquor chains.
Demonstrated leadership experience managing large high performing teams.
Demonstrated ability to lead cross‑functional initiatives across Sales, Marketing, Finance, and Operations to drive integrated business strategies.
Strong negotiation skills and experience crafting and executing AOPs (Annual Operating Plans) & managing P&L responsibilities.
Deep understanding of the regional retail landscape and distributor network.
Proficient in data analysis & insights tools.
Excellent communication, presentation, and interpersonal skills.
Must be willing to travel extensively within the state/region (estimated 40‑50% of the time).
When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long‑standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.
SENIORITY LEVEL
Director
EMPLOYMENT TYPE
Full‑time
INDUSTRY
Beverage Manufacturing, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing
Equal Employment Opportunity Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.
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