Upwork
Marketing Director – Global Travel & Lifestyle Program
Upwork, Chicago, Illinois, United States, 60290
Marketing Director – Global Travel & Lifestyle Program
An Enterprise client is looking to partner with an experienced Marketing Director to lead the global marketing strategy and execution for a new and rapidly scaling product and travel experience platform. The program connects travelers to curated experiences across leading global cities and will expand from five pilot markets to 10+ destinations in FY26.
Job Description:
This seasoned marketing leader will define the global positioning, creative direction, and regional activation strategy to elevate the client’s brand presence in the travel ecosystem.
Key Responsibilities:
Strategy Development: Build and lead a holistic global marketing strategy encompassing brand, digital, and experiential marketing.
Creative Integration: Partner with client’s internal Creative and Brand teams to establish messaging, look & feel, and visual identity guidelines.
Go-to-Market Toolkits: Develop scalable creative toolkits and campaign frameworks for use across regional and local markets.
Market Expansion: Drive marketing readiness and launch strategies as the program scales from 5 to 10+ cities globally.
Cross‑Functional Collaboration: Partner closely with Product, Partnerships, and Regional Marketing to align on shared KPIs and ensure cohesive delivery across all markets.
Ecommerce Marketing Strategy: Design and launch a new ecommerce marketing approach for client’s cross‑border business unit to drive consumer engagement and partner integration.
Emerging Verticals: Identify and prioritize emerging travel and lifestyle verticals to evolve client’s value proposition and marketing footprint.
Performance Optimization: Define KPIs, establish performance tracking mechanisms, and optimize marketing investments for maximum impact.
Qualifications:
Experience: 8–12 years in marketing, with a focus on consumer, travel, or lifestyle industries.
Industry Expertise: Strong understanding of travel ecosystem dynamics, particularly airlines, OTAs, and hospitality brands.
Global Marketing: Proven experience managing global campaigns and regional market activation across diverse geographies.
Creative Strategy: Ability to translate brand strategy into compelling creative direction and campaign execution.
Ecommerce & Digital: Demonstrated success in building or scaling ecommerce marketing initiatives.
Analytical Mindset: Data‑driven approach to marketing measurement and optimization.
Leadership: Skilled at cross‑functional collaboration and stakeholder alignment in complex, matrixed organizations.
Additional Information:
Remote opportunity (with potential travel)
Flexible working hours (within US time zones)
Competitive compensation.
Seniority Level: Director | Employment Type: Contract | Location: Chicago, IL | Remote • Salary: $140,000.00 – $160,000.00.
#J-18808-Ljbffr
Job Description:
This seasoned marketing leader will define the global positioning, creative direction, and regional activation strategy to elevate the client’s brand presence in the travel ecosystem.
Key Responsibilities:
Strategy Development: Build and lead a holistic global marketing strategy encompassing brand, digital, and experiential marketing.
Creative Integration: Partner with client’s internal Creative and Brand teams to establish messaging, look & feel, and visual identity guidelines.
Go-to-Market Toolkits: Develop scalable creative toolkits and campaign frameworks for use across regional and local markets.
Market Expansion: Drive marketing readiness and launch strategies as the program scales from 5 to 10+ cities globally.
Cross‑Functional Collaboration: Partner closely with Product, Partnerships, and Regional Marketing to align on shared KPIs and ensure cohesive delivery across all markets.
Ecommerce Marketing Strategy: Design and launch a new ecommerce marketing approach for client’s cross‑border business unit to drive consumer engagement and partner integration.
Emerging Verticals: Identify and prioritize emerging travel and lifestyle verticals to evolve client’s value proposition and marketing footprint.
Performance Optimization: Define KPIs, establish performance tracking mechanisms, and optimize marketing investments for maximum impact.
Qualifications:
Experience: 8–12 years in marketing, with a focus on consumer, travel, or lifestyle industries.
Industry Expertise: Strong understanding of travel ecosystem dynamics, particularly airlines, OTAs, and hospitality brands.
Global Marketing: Proven experience managing global campaigns and regional market activation across diverse geographies.
Creative Strategy: Ability to translate brand strategy into compelling creative direction and campaign execution.
Ecommerce & Digital: Demonstrated success in building or scaling ecommerce marketing initiatives.
Analytical Mindset: Data‑driven approach to marketing measurement and optimization.
Leadership: Skilled at cross‑functional collaboration and stakeholder alignment in complex, matrixed organizations.
Additional Information:
Remote opportunity (with potential travel)
Flexible working hours (within US time zones)
Competitive compensation.
Seniority Level: Director | Employment Type: Contract | Location: Chicago, IL | Remote • Salary: $140,000.00 – $160,000.00.
#J-18808-Ljbffr