Hyprwork
CTO – DTC Ecommerce Portfolio
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CTO – DTC Ecommerce Portfolio
role at
Hyprwork .
We operate several fast-growth DTC ecommerce brands across multiple categories. Each brand has its own funnels, upsells, landing pages, and product cycles. We are now hiring a CTO who can take full ownership of the technical engine that drives all revenue operations across the portfolio.
This role is not about theoretical architecture or corporate planning. It is about improving conversion rates, increasing funnel performance, building a high‑functioning development team, and creating a technical foundation that scales.
Role Overview The CTO will be responsible for everything technical across the business. This includes managing and expanding the development team, owning the full lifecycle of funnels and websites, ensuring tracking accuracy, maintaining uptime and speed, and building internal tools that make our marketing, creative, and operations teams faster and more effective.
You are expected to combine hands‑on execution with leadership. You will identify bottlenecks, prioritise what moves revenue, and establish a technical roadmap that supports aggressive growth.
Responsibilities
Lead and manage all developers across the portfolio
Own the performance and stability of every funnel, website, landing page, upsell and checkout
Implement a structured development process including sprints, testing, QA and deployment
Create standardised funnel and page templates to increase speed of development
Improve page load speeds, tracking reliability, analytics accuracy and overall technical quality
Build internal tools that automate workflows, reduce human error and increase team efficiency
Establish a technical architecture that allows us to operate multiple brands at scale
Hire and develop a world‑class technical team
Report weekly on performance metrics, issues, improvements and upcoming priorities
Oversee device security and information security across the company
Requirements
Proven experience running tech for a DTC brand, ecommerce company or subscription business
Strong understanding of funnels, CRO, attribution, tracking setups and analytics
Experience leading engineers and running development processes
Ability to convert business objectives into clear technical plans
High sense of ownership and accountability for revenue‑impacting systems
Ability to move quickly, solve problems independently and maintain high standards
Comfortable balancing hands‑on execution with management
Extremely analytical, obsessed with data and optimisation
Preferred Experience
Shopify, Checkout Champ or similar ecommerce platforms
Deep familiarity with tracking architecture including GA4, pixels and events
Experience managing multiple brands or product lines at once
Exposure to high‑growth environments and rapid deployment cycles
Ability to contribute to front‑end execution when required
Experience building dashboards or internal reporting tools
Experience with attribution tools, BI Dashboards and automation tools
Key Performance Indicators KPIs Currently Measured
Funnel Conversion Rate
Checkout Conversion Rate
Upsell Take Rate
KPIs the CTO Will Introduce And Manage
Funnel Uptime Percentage
Error Rate per Deployment
Technical Debt Reduction
Number of CRO Tests Shipped per Month
A/B Test Success Rate
Time to Launch a New Funnel
Automation‑Driven Cost Savings
Data Accuracy (dashboard vs actual variance)
Developer Velocity (task throughput and cycle efficiency)
Page Load Speed and Performance Score
Tracking Accuracy and Event Completion Rate
Bug Resolution Time
Deployment Frequency
What Success Looks Like After 30 Days
A complete audit of the technical landscape across all brands, identification of major performance bottlenecks, implementation of basic QA and deployment standards, and a functioning weekly sprint process.
After 60 Days
Meaningful improvements to load speed, tracking accuracy and funnel stability. A set of standardised templates for pages and funnels. Several CRO tests launched and reviewed.
After 90 Days
Material reduction in technical issues and downtime. A consistent development rhythm. Core roles hired. A dashboard in place to track the technical KPIs that matter.
After 180 Days
Noticeable conversion improvements across multiple brands. Streamlined development operations. Strong technical infrastructure supporting new product launches, new brands and an expanded marketing engine.
Compensation Compensation will be based on experience and may include a performance‑based component tied to revenue improvements. Equity across the portfolio may be available for an exceptional candidate.
How to Apply
An example of a funnel or ecommerce build you were responsible for, including performance improvements.
A description of your most meaningful technical win in an ecommerce environment.
How you would improve a DTC funnel in your first 30 days.
Location: Austin, TX
Salary Range: $190,000.00–$285,000.00 (based on experience).
#J-18808-Ljbffr
CTO – DTC Ecommerce Portfolio
role at
Hyprwork .
We operate several fast-growth DTC ecommerce brands across multiple categories. Each brand has its own funnels, upsells, landing pages, and product cycles. We are now hiring a CTO who can take full ownership of the technical engine that drives all revenue operations across the portfolio.
This role is not about theoretical architecture or corporate planning. It is about improving conversion rates, increasing funnel performance, building a high‑functioning development team, and creating a technical foundation that scales.
Role Overview The CTO will be responsible for everything technical across the business. This includes managing and expanding the development team, owning the full lifecycle of funnels and websites, ensuring tracking accuracy, maintaining uptime and speed, and building internal tools that make our marketing, creative, and operations teams faster and more effective.
You are expected to combine hands‑on execution with leadership. You will identify bottlenecks, prioritise what moves revenue, and establish a technical roadmap that supports aggressive growth.
Responsibilities
Lead and manage all developers across the portfolio
Own the performance and stability of every funnel, website, landing page, upsell and checkout
Implement a structured development process including sprints, testing, QA and deployment
Create standardised funnel and page templates to increase speed of development
Improve page load speeds, tracking reliability, analytics accuracy and overall technical quality
Build internal tools that automate workflows, reduce human error and increase team efficiency
Establish a technical architecture that allows us to operate multiple brands at scale
Hire and develop a world‑class technical team
Report weekly on performance metrics, issues, improvements and upcoming priorities
Oversee device security and information security across the company
Requirements
Proven experience running tech for a DTC brand, ecommerce company or subscription business
Strong understanding of funnels, CRO, attribution, tracking setups and analytics
Experience leading engineers and running development processes
Ability to convert business objectives into clear technical plans
High sense of ownership and accountability for revenue‑impacting systems
Ability to move quickly, solve problems independently and maintain high standards
Comfortable balancing hands‑on execution with management
Extremely analytical, obsessed with data and optimisation
Preferred Experience
Shopify, Checkout Champ or similar ecommerce platforms
Deep familiarity with tracking architecture including GA4, pixels and events
Experience managing multiple brands or product lines at once
Exposure to high‑growth environments and rapid deployment cycles
Ability to contribute to front‑end execution when required
Experience building dashboards or internal reporting tools
Experience with attribution tools, BI Dashboards and automation tools
Key Performance Indicators KPIs Currently Measured
Funnel Conversion Rate
Checkout Conversion Rate
Upsell Take Rate
KPIs the CTO Will Introduce And Manage
Funnel Uptime Percentage
Error Rate per Deployment
Technical Debt Reduction
Number of CRO Tests Shipped per Month
A/B Test Success Rate
Time to Launch a New Funnel
Automation‑Driven Cost Savings
Data Accuracy (dashboard vs actual variance)
Developer Velocity (task throughput and cycle efficiency)
Page Load Speed and Performance Score
Tracking Accuracy and Event Completion Rate
Bug Resolution Time
Deployment Frequency
What Success Looks Like After 30 Days
A complete audit of the technical landscape across all brands, identification of major performance bottlenecks, implementation of basic QA and deployment standards, and a functioning weekly sprint process.
After 60 Days
Meaningful improvements to load speed, tracking accuracy and funnel stability. A set of standardised templates for pages and funnels. Several CRO tests launched and reviewed.
After 90 Days
Material reduction in technical issues and downtime. A consistent development rhythm. Core roles hired. A dashboard in place to track the technical KPIs that matter.
After 180 Days
Noticeable conversion improvements across multiple brands. Streamlined development operations. Strong technical infrastructure supporting new product launches, new brands and an expanded marketing engine.
Compensation Compensation will be based on experience and may include a performance‑based component tied to revenue improvements. Equity across the portfolio may be available for an exceptional candidate.
How to Apply
An example of a funnel or ecommerce build you were responsible for, including performance improvements.
A description of your most meaningful technical win in an ecommerce environment.
How you would improve a DTC funnel in your first 30 days.
Location: Austin, TX
Salary Range: $190,000.00–$285,000.00 (based on experience).
#J-18808-Ljbffr