The Coca-Cola Company is hiring: Senior Director - Topo Chico in Atlanta

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: December 17, 2025 Shift: Job Description Summary: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. Role Overview Leads the strategic growth agenda for a regional brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role leads Topo Chico, one of the fastest growing brands within TCCC portfolio, on a path to reach 1B in retail sales in the US by 2027, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution. Key Responsibilities Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline. Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives. Lead brand positioning, equity-building initiatives, and resource allocation decisions. Partners withinternal (e.g.Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g.customers, bottlers, suppliers)stakeholdersto develop new and/or improved products,packagingand programsto meet consumer needs,deliver againstbrand objectives. Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market. Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives. Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working. Qualifications 8+ years of progressive marketing leadership in CPG or beverage industry. Proven success in brand management, innovation, and portfolio strategy. Strong understanding of the system, RGM, supply and commercial integration. FSOP understanding is a plus. Strong understanding of building a brand both as a leader and as a challenger. Understand how to build a brand leveraging local activation to drive brand edge is a plus. Experience with MarTech & AI tools, and data-driven marketing & selling. Bachelor’s degree required; MBA preferred. Key Competencies Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve. Innovation Leadership – Ability to builds and scale breakthrough ideas. Data Fluency – Uses analytics and AI to optimize performance. Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization. Change Leadership – Drives transformation and tech-enabled workflows. Courageous Leadership – ability to stay true to the brand strategy to protect its edge Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance. Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Analytics, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Brand Vision, Channel Management, Competitive Assessments, Consumer Segmentation, Cross-Functional Teamwork, Data Driven, Digital Media Strategy, Direct Marketing, Group Problem Solving, Influencing, Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Portfolio Management, Prioritization, Quantitative Research, Social Media Strategies, SWOT Analysis Pay Range: $189,000 - $217,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. #J-18808-Ljbffr