Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. We offer a vibrant and dynamic work environment along with a multitude of benefits.
Responsibilities
- Support the end-to-end execution of Workato's tradeshow program and field marketing events
- Own logistics such as exhibitor deadlines, booth orders, shipping, badge registrations, show services, hotel room blocks, and ancillary events
- Manage vendor communications, including exhibit houses, shipping providers, swag vendors, and A/V partners
- Maintain an internal calendar of upcoming events and ensure all teams are aligned on timelines and deliverables
- Coordinate internal team participation, including travel support, event briefings, staffing schedules, and registrations
- Work cross-functionally with Sales, Product Marketing, Communications, Lifecycle, Marketing Operations and many more to ensure an event's success
- Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
- Oversee inventory of tradeshow materials — booth properties, signage, collateral, swag, etc. — and manage fulfillment and replenishment
- Plan and execute additional VIP events, dinners, and happy hours to engage customers, prospects, partners, and industry leaders during conferences
- Track event budget and campaign performance to make future recommendations to increase ROI and impact
- Able to travel on-site to support events from start to finish (travel required ~40%)
Requirements
Qualifications / Experience / Technical Skills
- 2–4+ years of experience in field marketing, tradeshow coordination, or event marketing
- Proven track record of supporting or leading logistics for tradeshows including booth setup, shipping, lead capture, and event briefings
- You sweat the details, nothing slips through the cracks, you are known for being organized, precise, and thorough
- Comfortable managing external partners and negotiating sponsorship contracts, deliverables, and service agreements with event organizers and vendors
- Strong project management skills with the ability to juggle competing deadlines, multiple events, cross functional input, and high visibility deliverables
- A natural collaborator who thrives in cross functional environments with experience working closely with Revenue, Product Marketing, Communications, and Partnerships to ensure an event's success
- Excellent written and verbal communication skills, you document clearly, follow up proactively, and keep stakeholders aligned
- You bring a data driven mindset and are confident in setting KPIs, analyzing event performance, and demonstrating the ROI of field marketing efforts
- Proficient with tools like Google Workspace, Asana or similar project management tools
- You take initiative, solve problems quickly, and own every detail, especially when on site at events
- Ability to travel up to 40% of the time to support event execution in person