Vice President of Marketing

Job Overview

Ready to make an impact? Apply today to help shape the future of marketing! Lead the development and execution of marketing and brand strategies to drive membership growth, engagement, and retention. The ideal candidate will foster a high‑performing team and oversee campaigns, communications, and digital marketing initiatives aligned with organizational goals and strategic initiatives.

Benefits

As a CoVantage team member, you’ll receive a 401k employer match of up to 200%, a bonus of annual salary up to 10%, a generous employer HSA contribution, and paid time off for community service.

Responsibilities

• Engages direct reports in setting impactful and meaningful objectives that align with the mission and service culture, ensuring they understand their roles and priorities.
• Fosters a high‑performing and mission‑driven team, ensures professional growth of direct reports, incorporates coaching into leadership, and leads with questions.
• Leads the Marketing Department in developing and executing the creative concepts, integrated marketing campaigns, and brand strategies to promote products and services to members, driving membership growth, engagement, and retention.
• Works with the Senior Vice President Marketing and Mission and with other departments to launch new products and services with effective marketing support.
• Ensures brand positioning and communication efforts have consistent messaging across all channels.
• Provides strategic leadership in managing communications and public relations efforts, ensuring responses align with the credit union’s mission, values, and brand reputation.
• Evaluates and recommends emerging marketing technologies and AI tools to improve campaign effectiveness and ensure the credit union remains competitive and innovative in its digital outreach.
• Directs digital marketing initiatives, including website management, SEO, social media, email marketing, marketing automation, and texting to enhance user experience, strengthen brand position, and effectively promote products and services.
• Ensures that marketing campaigns support the credit union in meeting goals for growth, product penetration, member retention, and professionalism.
• Establishes clear marketing goals and KPIs aligned with the organization’s strategic initiatives.
• Consistently monitors and assesses direct reports’ performance, communicates expectations, provides constructive feedback, addresses challenges promptly, and ensures fair and improvement‑focused discussions.
• Oversees budgets for all areas of responsibility, ensuring fiscal stewardship, careful monitoring of advertising spending, and alignment with strategic priorities.
• Attends marketing training and/or conferences to remain informed of new marketing strategies, trends, and opportunities.

Requirements

• Bachelor’s degree or higher in marketing, business, communications, journalism, advertising, or similar education.
• Valid driver’s license, as some travel may be required.
• Expertise in creative software (e.g., Adobe Creative Suite) and Microsoft 365 Products. Familiarity with digital marketing platforms, analytics tools, marketing automation, and AI‑driven marketing solutions.
• Minimum of 7 years of experience in marketing and/or communications. Minimum of 5 years in a leadership role, preferably in financial services or a credit union environment.
• Ability to work a flexible schedule including occasional evenings and weekends.
• Must be bondable.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales

Location

Antigo, WI

Referral Program

Referrals increase your chances of interviewing at CoVantage Credit Union by 2x.

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