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Brihati Global

Dynamics 365 Customer Insights _ Senior Engineer – Boston, Massachusetts, Unite

Brihati Global, Boston, Massachusetts, us, 02298

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Senior Engineer – Dynamics 365 Customer Insights Remote (Permanent/Contract)

8+ years overall, 5+ years in Dynamics 365 / Power Platform

About the Role We are seeking a highly skilled Senior Engineer specializing in Dynamics 365 Customer Insights to join our team. In this role, you will design, build, and maintain scalable customer-data and journey orchestration solutions using

Customer Insights – Data

and

Customer Insights – Journeys .

Key Responsibilities

Lead the technical implementation of

Dynamics 365 Customer Insights (Data & Journeys) .

Design and build

data unification pipelines , customer profile stitching, and segmentation models.

Configure CI‑Journeys: customer journeys, triggers, and multi‑channel campaigns (email, SMS, push).

Create and maintain custom workflows, plug‑ins, and automations using

Power Platform (Power Automate, Power Apps) .

Integrate CI‑Data with CRM, ERP, and external systems using APIs, connectors, and data pipelines.

Define customer segments based on unified profiles; build and maintain job‑ready segments in CI.

Analyse segment behaviour, customer insights, and journey metrics to inform business decisions.

Provide actionable recommendations to marketing/business teams for personalization and journey optimization.

Design and map customer journeys aligned with business lifecycle stages.

Implement automation logic (branching, wait conditions, personalization) in CI‑Journeys.

Monitor journey performance, apply A/B testing, and optimize triggers & content flow.

Required Skills & Qualifications

Bachelor’s or Master’s degree in Computer Science, Information Technology, or related field.

8+ years of overall experience, with 5+ years in

Dynamics 365 / Power Platform

or similar customer‑data solutions.

Strong hands‑on experience with

Dynamics 365 Customer Insights – Data & Journeys .

Deep understanding of

data unification, customer profile modeling, segmentation, and journey orchestration .

Proficiency in integrating data with Customer Insights (APIs, connectors, Azure data services).

Experience with

Power Platform (Power Automate, Power Apps) , workflows, plug‑ins, and automation.

Strong SQL and data‑engineering experience; familiarity with

Azure services (Data Factory, Synapse)

preferred.

Proven ability to collaborate with marketing/business teams to translate requirements into technical solutions.

Why Join Us? This is an exciting opportunity to work on cutting‑edge Dynamics 365 Customer Insights solutions, enabling organizations to deliver personalized, data‑driven customer experiences. You’ll play a key role in shaping customer engagement strategies and driving measurable business outcomes.

Seniority Level Mid‑Senior level

Employment Type Full‑time

Industries Professional Services

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