American Cancer Society
Marketing Strategy Director
American Cancer Society is working to end cancer for everyone. Our employees and 1.3 million volunteers are raising the bar every day, creating a culture that values diverse backgrounds and experiences to better serve our communities.
As a key contributor of the Marketing Strategy & Planning Team, the Marketing Strategy Director is responsible for driving the development and execution of data‑driven, audience‑centric marketing strategies and integrated campaigns for high‑profile corporate partners and brand collaborations. This role focuses on translating audience insights into integrated, multichannel marketing and go‑to‑market plans and partners with cross‑functional teams and external partners for seamless implementation to drive business outcomes and raise funds for the American Cancer Society.
Remote Position.
Key Responsibilities
Develop audience strategies for large, multi‑channel campaigns and high‑impact audiences; leverage customer insights and analytics to inform strategic planning and optimize performance. Develop audience‑specific marketing calendars, strategic plans, and integrated go‑to‑market activations with defined KPIs. Collaborate across cross‑functional teams to ensure alignment and execution of audience strategies in program/pillar planning. (40%)
Collaborate closely with creative teams to drive the creation of impactful, breakthrough content that resonates with audiences and achieves measurable business outcomes. Develop audience‑specific messaging and provide strategic creative briefs and well‑articulated feedback. Ensure all materials consistently uphold the brand voice, leverage key brand assets, and harness the brand identity. (20%)
Partner with Marketing Project Managers to ensure strategies and campaigns are seamlessly executed and delivered on time and within budget. Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real‑time measurement frameworks. Oversee post‑activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement. (20%)
Build strong relationships and trust with business partner leadership and cross‑functional teams to understand business priorities. Collaborate effectively with marketing & communications channel leads and subject‑matter experts. Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives. (20%)
Experience & Qualifications
Minimum degree requirement: Bachelor’s Degree
Preferred degree: Bachelor’s Degree
5+ years of progressively responsible marketing experience
Knowledge, Skills, & Ability
Passion for mentoring and talent development, with experience leading a high‑performing team
Data‑driven mindset with experience leveraging analytics and market research in marketing decisionmaking and execution
Expertise in building integrated marketing strategies, executing with excellence, and identifying learnings for optimizations and future opportunities
Experience leading integrated marketing campaigns, building rapport and consent among diverse groups and influencing individuals without direct supervision. Strong cross‑functional collaboration skills with a win‑win mindset
Impeccable interpersonal skills and ability to work strategically and collaboratively across departments
Effective, versatile, action‑oriented individual with the ability to operate in a fast‑paced environment
Proficiency in software, including exceptional skills Microsoft Office suite
Travel & Physical Requirements Requires travel by air or car when necessary.
Work is normally performed in a typical interior/office work environment. No or very limited physical effort required.
Salary: $91,500 to $105,000. Final offer will consider relevant experience and skills.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
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American Cancer Society is working to end cancer for everyone. Our employees and 1.3 million volunteers are raising the bar every day, creating a culture that values diverse backgrounds and experiences to better serve our communities.
As a key contributor of the Marketing Strategy & Planning Team, the Marketing Strategy Director is responsible for driving the development and execution of data‑driven, audience‑centric marketing strategies and integrated campaigns for high‑profile corporate partners and brand collaborations. This role focuses on translating audience insights into integrated, multichannel marketing and go‑to‑market plans and partners with cross‑functional teams and external partners for seamless implementation to drive business outcomes and raise funds for the American Cancer Society.
Remote Position.
Key Responsibilities
Develop audience strategies for large, multi‑channel campaigns and high‑impact audiences; leverage customer insights and analytics to inform strategic planning and optimize performance. Develop audience‑specific marketing calendars, strategic plans, and integrated go‑to‑market activations with defined KPIs. Collaborate across cross‑functional teams to ensure alignment and execution of audience strategies in program/pillar planning. (40%)
Collaborate closely with creative teams to drive the creation of impactful, breakthrough content that resonates with audiences and achieves measurable business outcomes. Develop audience‑specific messaging and provide strategic creative briefs and well‑articulated feedback. Ensure all materials consistently uphold the brand voice, leverage key brand assets, and harness the brand identity. (20%)
Partner with Marketing Project Managers to ensure strategies and campaigns are seamlessly executed and delivered on time and within budget. Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real‑time measurement frameworks. Oversee post‑activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement. (20%)
Build strong relationships and trust with business partner leadership and cross‑functional teams to understand business priorities. Collaborate effectively with marketing & communications channel leads and subject‑matter experts. Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives. (20%)
Experience & Qualifications
Minimum degree requirement: Bachelor’s Degree
Preferred degree: Bachelor’s Degree
5+ years of progressively responsible marketing experience
Knowledge, Skills, & Ability
Passion for mentoring and talent development, with experience leading a high‑performing team
Data‑driven mindset with experience leveraging analytics and market research in marketing decisionmaking and execution
Expertise in building integrated marketing strategies, executing with excellence, and identifying learnings for optimizations and future opportunities
Experience leading integrated marketing campaigns, building rapport and consent among diverse groups and influencing individuals without direct supervision. Strong cross‑functional collaboration skills with a win‑win mindset
Impeccable interpersonal skills and ability to work strategically and collaboratively across departments
Effective, versatile, action‑oriented individual with the ability to operate in a fast‑paced environment
Proficiency in software, including exceptional skills Microsoft Office suite
Travel & Physical Requirements Requires travel by air or car when necessary.
Work is normally performed in a typical interior/office work environment. No or very limited physical effort required.
Salary: $91,500 to $105,000. Final offer will consider relevant experience and skills.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
#J-18808-Ljbffr