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Vitalize

Founding Marketer

Vitalize, San Francisco, California, United States, 94199

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Founding Marketer

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This role offers a base pay range of $200,000.00/yr – $240,000.00/yr.

TL;DR : we’re looking for a

Founding Marketer

to build the core marketing DNA of Vitalize, shape our narrative, and support 7‑figure enterprise deals and a recruiting brand that attracts top 1% talent. You’ll sit close to the founders, receive a liberal budget, and be expected to use judgment and taste beyond recycled playbooks.

The Company Hospitals still run their most important operations—staffing, labor planning, and capacity—on paper, spreadsheets, and guesswork. It’s a system that wastes thousands of hours and millions of dollars every year. Vitalize replaces this with intelligent, automated staffing operations. Our platform brings real‑time decision support to clinical leaders, eliminating manual work, reducing unnecessary labor spend, and unlocking patient capacity for hospitals. Labor drives ~60% of hospital costs, and our research shows more than 20% of that spend is preventable. By proactively aligning labor supply with patient demand, Vitalize helps health systems operate efficiently, safely and sustainably.

What You’ll Do Be a thought partner to the founders

Work directly with founders on company narrative, positioning, and go‑to‑market storytelling

Turn raw ideas, half‑formed thoughts, and strong opinions into clear, compelling messaging

Push back when something sounds wrong, unclear, or generic

Own The Company’s Voice

Define the language we use across recruiting, sales, and external‑facing channels

Create consistency across website, decks, content, announcements, and events

Help us sound sharp, modern, and credible to healthcare executives without becoming corporate or stale

Recruiting brand

Build a brand that attracts high‑slope talent who wants velocity, ownership, and real responsibility

Translate our culture and standards into content that feels honest, not performative

Founder amplification

Drive founder‑led content, primarily on LinkedIn

Ghostwrite, edit, and shape POVs that reflect how we actually think and operate

Build an authentic founder presence that attracts candidates, customers, and partners

Sales enablement & exec‑facing marketing

Create materials that support an enterprise, sales‑led motion (case studies, proposals, product demos)

Shape narratives and decks that resonate with C‑suite healthcare leaders

Help host intimate, high‑quality events for health system executives

PR & launches

Help navigate major announcements, including fundraising

Shape how and when we tell our story publicly

Content as the core strategy

Own long‑form and short‑form content end‑to‑end

Recruiting stories, culture pieces, blog posts, newsletters, product updates, spotlights, and lightweight video

Tell the story of how we build, how we make decisions, and why this company is different

What We’re Looking For

Early‑career, high‑slope marketer with exceptional judgment and taste

2+ years of content, brand, or narrative‑driven marketing experience

2+ years at a B2B SaaS startup (enterprise experience a plus)

Clear, concise writer with a non‑corporate, non‑marketing voice

Comfortable operating with ambiguity and high expectations

Strong opinions, loosely held

Organized enough to ship consistently, creative enough to avoid being boring

Design‑literate and able to produce clean, high‑quality marketing materials

Comfortable working in‑person and closely with founders

Biased toward experimentation

Who This Is Not For

If you need a detailed roadmap, this will feel uncomfortable

If you’re primarily a demand‑gen, paid ads, or SEO specialist

If you prefer working behind briefs rather than shaping them

If you want clear ownership boundaries and narrow scope

If you default to playbooks instead of judgment

If you’re uncomfortable pushing back on founders

If you want a “brand” role without accountability to real outcomes

Benefits

Medical, dental, and vision insurance

401(k) and 401(k) match

Unlimited PTO

Bi‑annual company retreats

Free lunch and dinner in‑office

Relocation bonus ($5,000)

Reimbursement for desk setup, gym subscription, and commute

Seniority level: Entry level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Hospitals and Health Care

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