Senior Demand Generation Manager

Rallyware’s mission is to help distributed teams feel connected, engaged, and valued so they can reach their full potential. Our Performance Enablement Platform delivers the right training and business activities to the right people at the right time by connecting company goals with real workforce performance data. Trusted by global leaders like Samsung, Avon, Tupperware, and Pampered Chef, Rallyware helps organizations achieve higher sales, faster onboarding, stronger participation in initiatives, more effective communication, and a modern, data‑driven learning experience—especially in direct selling. Founded at MIT in 2012 and a Techstars Boston graduate, the company is headquartered in Mountain View, CA, with a distributed team across the US, Canada, Ukraine, the UK, Australia, Peru, and Argentina. We are a high‑performing, collaborative, and proactive team that thrives in a fast‑growing startup environment and is passionate about solving customer problems through cross‑functional work. Responsibilities

Develop and execute integrated demand generation programs that drive qualified pipeline and revenue. Lead multi‑channel campaigns across outbound email, paid media, content syndication, webinars, and events. Align all campaign strategies with sales priorities, ICPs, and personas across regions and industries. Work closely with content and product marketing teams to keep messaging and creative consistent across all touchpoints. Own inbound lead generation strategy (website, SEO, paid search, paid social, content syndication) in collaboration with the Corporate & Content Marketing Manager. Optimize landing pages, lead flows, and nurture sequences to maximize conversion rates. Ensure content assets effectively support full‑funnel journeys (TOFU, MOFU, BOFU). Manage outsourced SDRs and appointment‑setting vendors to ensure high‑quality prospecting and consistent follow‑up on MQLs. Develop outbound cadences, messaging frameworks, and nurture sequences aligned with key verticals and personas. Partner with sales leadership to define lead handoff processes, pipeline SLAs, and closed‑loop reporting. Paid Media

Plan, launch, and optimize paid programs across Google Ads, LinkedIn, X, and industry‑specific media outlets. Manage budgets and track key performance metrics (CTR, CPL, CAC, ROI) to continuously improve efficiency. Test creative, copy, and targeting to drive stronger engagement and conversion rates. Identify, evaluate, and manage content syndication opportunities. Webinars, Events & Field Marketing

Plan and execute webinars, virtual events, and conferences that drive engagement and pipeline impact. Collaborate with sales and product teams on event strategy, booth experience, follow‑up, and post‑event nurture workflows. Measure event ROI and overall contribution to pipeline. Build and run joint demand generation programs with partners and alliances. Manage MDF (marketing development funds) and co‑marketing deliverables. Track partner leads, attribution, and contribution to pipeline growth. Analytics & Optimization

Define and report funnel KPIs (MQLs, SQLs, pipeline, CAC, ROI) to leadership on a regular basis. Apply a test‑and‑learn approach across channels, creative, and audiences. Use marketing automation and CRM tools to track performance and ensure data accuracy. Manage and mentor a small internal team or agency partners (paid media, SDRs, content syndication, events). Collaborate cross‑functionally with product marketing, content, and sales teams to ensure campaigns align with business goals. Qualifications

5+ years of experience in B2B demand generation or growth marketing, preferably in SaaS, AI infrastructure, or enterprise technology. Proven success driving pipeline through integrated inbound and outbound campaigns. Experience managing outsourced SDR or appointment‑setting programs. Hands‑on expertise with Hubspot, SEM Rush (or equivalent), WordPress, and analytics tools. Proficiency with paid media platforms (LinkedIn, Google Ads, etc.) and data‑driven optimization. Excellent analytical skills; able to interpret data, derive insights, and communicate results clearly. Strong cross‑functional communication and project management abilities. At least Upper‑Intermediate level of English. Success Metrics

Growth in marketing‑sourced and influenced pipeline. Conversion rate improvement across the funnel (MQL → SQL → Opportunity). ROI and efficiency of paid media and outbound campaigns. Meeting/appointment volume and quality from SDR programs. Event and webinar attendance and pipeline contribution. Partner‑sourced or co‑marketing pipeline growth. We offer

People‑oriented management without bureaucracy. Flexible hours. 100% remote position. 18 working days of annual paid vacation. Paid sick leaves. Friendly and engaging professional team.

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