The NOW
General Manager – The NOW Massage, Atlanta, GA
The General Manager (GM) is responsible for the overall financial performance, guest experience, team leadership, administrative management, and marketing for The NOW Massage. The GM oversees operations to deliver against revenue and profitability goals, reports to the regional consulting managing director and the local owners, and fully leads all aspects of operations and local marketing. The GM is responsible for recruitment, team performance management, guest engagement, and all actions supporting business growth.
Responsibilities
Lead day‑to‑day operations for a team of approximately 20‑25, including massage therapists and front desk Experience Guides.
Develop and manage schedules, operations processes, and inventory.
Create and communicate daily tasks and goals for all team members; identify and delegate actions to supervisors.
Analyze and act on performance metrics from Zenoti (our POS) and all system performance reports (revenue, collections, utilization, sales metrics) and develop actionable plans based on insights.
Develop clear goals and lead the team in goal achievement and performance improvement for membership sales conversion, upsells, total revenue, rebooking, and guest review collection.
Review the monthly budget provided by ownership and lead the team daily to meet or exceed revenue, operations cost, and utilization budgets.
Perform duties as an Experience Guide (Front Desk) in hair salon and supply resources, proactive product/membership sales, folio management, reporting, and invoicing in the POS system.
Inform, coach, train and manage the team on job responsibilities, performance expectations, guest service standards, and corporate policies. Conduct informal coaching, on‑job training, formal training sessions, performance and compensation reviews.
Lead local marketing efforts to drive new guests and retain existing guests, including local social influencers, social channels, business partnerships/activations, engagement with residential and office complexes, and pop‑up events.
Amplify brand social posts locally and drive local guest engagement through phone outreach, email, and texting, working closely with owners, local marketing agencies, and the NOW corporate marketing team.
Lead team recruitment, including posting, interviewing, follow‑up, and hiring, as well as managing Massage Therapist recruitment efforts with local schools, conducting practical exams, managing contractor resources, and reviewing performance.
Solicit positive reviews, respond to reviews, and engage guests to share their experience through social channels; manage complaints and implement improvements.
Develop meeting structures and agendas for staff and business updates with consulting managing director/owners.
Maintain an atmosphere of cooperative teamwork that emphasizes guest service, team member engagement, and brand culture.
Document and deliver corrective action when team members are not performing to standards or violate guidelines and policies.
Check boutique equipment to ensure proper functioning and direct facility maintenance and repair.
Inventory products and order new supplies.
Monitor operations to ensure compliance with health, safety, or hygiene standards.
Perform accounting and finance duties: set goals, review revenue reports, close invoices, follow up on receivables, manage credit card chargebacks, pull performance reports.
Monitor and prepare payroll for Experience Guides and Massage Therapists in coordination with the franchise owner.
Verify team credentials (education and certification) and ensure all remain current.
Be on‑call as Manager on Duty at all times when the business is operating, and instill on‑call accountability among supervisors.
Qualifications The GM must be metrics/KPI‑driven, have a drive for achieving sales goals, be detail‑oriented, and have experience managing high‑volume businesses ($1M+ annual revenue, 20+ team members). Demonstrated strong communication and project‑management skills are essential for success.
Additional preferred experience: managing a spa/fitness/wellness lifestyle brand and/or working in a franchise environment, experience with booking/property‑management/spa‑management or POS systems, and prior Zenoti experience.
Pay and Benefits The General Manager position is compensated with a base salary of $67,500+ based on experience, with total compensation up to $85,000 including monthly and quarterly performance bonuses tied to goals on various metrics. All full‑time team members receive dental and vision insurance, a 401(k), a generous PTO plan, and complimentary massages.
Equal Employment Opportunity We are proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Why Grow Your Career with The NOW Massage in Atlanta? The NOW Massage has high demand among customers. We have received numerous local awards since our first metro Atlanta boutique opened in 2022, and the brand NOW has 80 open boutiques nationwide with five in Atlanta. We have built a strong media and social influencer presence and a solid membership base.
We genuinely care about good culture in the workplace. At The NOW Massage, we strive to build a happy and harmonious community, providing guests memorable experiences while helping teammates thrive and have a joyful and fulfilling time at work.
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Responsibilities
Lead day‑to‑day operations for a team of approximately 20‑25, including massage therapists and front desk Experience Guides.
Develop and manage schedules, operations processes, and inventory.
Create and communicate daily tasks and goals for all team members; identify and delegate actions to supervisors.
Analyze and act on performance metrics from Zenoti (our POS) and all system performance reports (revenue, collections, utilization, sales metrics) and develop actionable plans based on insights.
Develop clear goals and lead the team in goal achievement and performance improvement for membership sales conversion, upsells, total revenue, rebooking, and guest review collection.
Review the monthly budget provided by ownership and lead the team daily to meet or exceed revenue, operations cost, and utilization budgets.
Perform duties as an Experience Guide (Front Desk) in hair salon and supply resources, proactive product/membership sales, folio management, reporting, and invoicing in the POS system.
Inform, coach, train and manage the team on job responsibilities, performance expectations, guest service standards, and corporate policies. Conduct informal coaching, on‑job training, formal training sessions, performance and compensation reviews.
Lead local marketing efforts to drive new guests and retain existing guests, including local social influencers, social channels, business partnerships/activations, engagement with residential and office complexes, and pop‑up events.
Amplify brand social posts locally and drive local guest engagement through phone outreach, email, and texting, working closely with owners, local marketing agencies, and the NOW corporate marketing team.
Lead team recruitment, including posting, interviewing, follow‑up, and hiring, as well as managing Massage Therapist recruitment efforts with local schools, conducting practical exams, managing contractor resources, and reviewing performance.
Solicit positive reviews, respond to reviews, and engage guests to share their experience through social channels; manage complaints and implement improvements.
Develop meeting structures and agendas for staff and business updates with consulting managing director/owners.
Maintain an atmosphere of cooperative teamwork that emphasizes guest service, team member engagement, and brand culture.
Document and deliver corrective action when team members are not performing to standards or violate guidelines and policies.
Check boutique equipment to ensure proper functioning and direct facility maintenance and repair.
Inventory products and order new supplies.
Monitor operations to ensure compliance with health, safety, or hygiene standards.
Perform accounting and finance duties: set goals, review revenue reports, close invoices, follow up on receivables, manage credit card chargebacks, pull performance reports.
Monitor and prepare payroll for Experience Guides and Massage Therapists in coordination with the franchise owner.
Verify team credentials (education and certification) and ensure all remain current.
Be on‑call as Manager on Duty at all times when the business is operating, and instill on‑call accountability among supervisors.
Qualifications The GM must be metrics/KPI‑driven, have a drive for achieving sales goals, be detail‑oriented, and have experience managing high‑volume businesses ($1M+ annual revenue, 20+ team members). Demonstrated strong communication and project‑management skills are essential for success.
Additional preferred experience: managing a spa/fitness/wellness lifestyle brand and/or working in a franchise environment, experience with booking/property‑management/spa‑management or POS systems, and prior Zenoti experience.
Pay and Benefits The General Manager position is compensated with a base salary of $67,500+ based on experience, with total compensation up to $85,000 including monthly and quarterly performance bonuses tied to goals on various metrics. All full‑time team members receive dental and vision insurance, a 401(k), a generous PTO plan, and complimentary massages.
Equal Employment Opportunity We are proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Why Grow Your Career with The NOW Massage in Atlanta? The NOW Massage has high demand among customers. We have received numerous local awards since our first metro Atlanta boutique opened in 2022, and the brand NOW has 80 open boutiques nationwide with five in Atlanta. We have built a strong media and social influencer presence and a solid membership base.
We genuinely care about good culture in the workplace. At The NOW Massage, we strive to build a happy and harmonious community, providing guests memorable experiences while helping teammates thrive and have a joyful and fulfilling time at work.
#J-18808-Ljbffr