BombBomb
Reports to: President & COO
Location: Remote within approved US states
Travel: Up to 25%
Overview BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. BombBomb is an enablement tool that helps teams stand out with video—breaking through the noise, building deeper human relationships, and creating connections that drive meaningful outcomes.
We are looking for a VP of Marketing to drive and lead our go-to-market engine. This is not the standard VP of Marketing role focused on top of the funnel. This is a cross-functional, high-impact leadership role for a systems thinker and full-stack GTM operator. You’ll lead with strategy, to drive the demand for our Product-Led, Sales-Assisted GTM model—then drive execution and outcomes across acquisition, activation, monetization, and expansion. Your mission: to architect and lead a compounding, self-sustaining growth engine that propels BombBomb from a mature startup into a true scale-up.
We're at an inflection point—evolving our GTM strategy to unlock significantly larger market opportunities. This isn't about optimizing what's working; it's about building what's next. We need a marketing leader who's navigated strategic repositioning, created a demand generation engine, developed full customer lifecycle marketing and built marketing systems that output data and insights that fuel growth.
Who You Are
A strategic GTM leader with a rare blend of analytical rigor, systems thinking, team building, creative intuition, and deep curiosity.
You’ve led cross-functional GTM teams—spanning Demand Gen, Customer Lifecycle Marketing, Brand, and Marketing Ops—at SaaS organizations in the $10M–$100M range.
You've led companies through strategic repositioning or ICP shifts—moving upmarket, evolving from individual users to team buyers, or launching new categories.
You’ve scaled PLG, PLS, and sales-assisted models, built high-performing marketing engines, and executed data-driven demand strategies.
You're equal parts strategic and tactical—fluent in funnel math, customer psychology, AI tools, and executional excellence.
What You’ll Do Strategic Marketing Leadership
Create strategy and implement demand generation system to drive growth
Drive performance across Acquisition, Activation, Monetization, and Expansion
Translate GTM strategy into operational plans, KPIs, and closed-loop systems
Optimize and evolve BombBomb’s marketing engine using a Levers x Motions framework
Align marketing initiatives to company forecasts, goals, and board-level metrics
Act as a member of the executive team, embedding customer obsession into everything from campaigns to culture
GTM Execution & Optimization
Execute BombBomb’s positioning and messaging in market across all channels
Shape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion content
Partner with Product Marketing to align campaigns to product strategy
Own funnel performance: CAC, velocity, trial-to-paid conversion, and payback period
Optimize onboarding, activation, and lifecycle marketing
Architect monetization across freemium, self-serve, and high-touch motions
AI & Tooling Enablement
Leverage AI across the marketing stack for automation, content, scoring, and experimentation
Champion analytics tools like Amplitude, Mixpanel, Gainsight PX, Churnkey
Build and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance
Team Building & Cross-Functional Leadership
Build and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analytics
Partner with Product, Engineering, and RevOps to align around full-funnel impact
Execute positioning and category creation in close collaboration with Product Marketing
Measurement & Learning Engine
Drive experimentation, learning velocity, and insight-to-action loopsOwn LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversion
Build dashboards that drive decision-making and institutionalize learning
What Success Looks Like in 12 Months
Marketing motion is tracked, measured, and improving MoM
Brand repositioning is successfully launched and understood internally/externally
Demand gen engine shows compounding impact
Trial-to-paid conversion and activation metrics improve materially
Marketing-sourced pipeline contributes meaningfully to revenue growth
Marketing KPIs align directly to company goals and valuation milestones
Ideal Experience
8+ years in Marketing, Growth, Product Marketing, or GTM leadership roles at a SaaS company ($10M–$100M ARR)
Experience leading rebrands and strategic repositioning
Demonstrated success in PLG/PLS models with freemium or self-serve products
Fluency in analytics, funnel metrics, CAC/LTV, and experimentation
Proven team builder and collaborator across Product, Sales, and Engineering
Bonus Points
Experience repositioning from individual buyers to team/enterprise buyers
Background in sales enablement, video, or communication platforms
Strong POV on AI across the marketing stack
Interested? We’d Love to Learn More We’re expecting a high volume of applicants — and we read every cover letter.
If this role feels like a fit, take the time to show us why. You’ll stand out by answering these questions:
What drew you to this opportunity?
How has your experience and leadership style prepared you to help us grow?
Why are you excited about what we’re building at BombBomb?
Why are you uniquely equipped to lead our marketing efforts — especially around rebranding, demand generation, lifecycle marketing, and category creation?
Tell us what you believe, how you lead, and why you think you can make a difference here.
Compensation The total compensation range for this position is $200,000 - $300,000 annually, depending on experience, skills, and location. This includes base, performance pay, and equity.
BombBomb Benefits Package Includes
Excellent Medical, Dental, and Vision benefits
Flexible PTO program
9 paid holidays
401k with employer match
Monthly Internet stipend
New hire home office setup bonus
Annual education/development allowance
BombBomb’s success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.
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Location: Remote within approved US states
Travel: Up to 25%
Overview BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. BombBomb is an enablement tool that helps teams stand out with video—breaking through the noise, building deeper human relationships, and creating connections that drive meaningful outcomes.
We are looking for a VP of Marketing to drive and lead our go-to-market engine. This is not the standard VP of Marketing role focused on top of the funnel. This is a cross-functional, high-impact leadership role for a systems thinker and full-stack GTM operator. You’ll lead with strategy, to drive the demand for our Product-Led, Sales-Assisted GTM model—then drive execution and outcomes across acquisition, activation, monetization, and expansion. Your mission: to architect and lead a compounding, self-sustaining growth engine that propels BombBomb from a mature startup into a true scale-up.
We're at an inflection point—evolving our GTM strategy to unlock significantly larger market opportunities. This isn't about optimizing what's working; it's about building what's next. We need a marketing leader who's navigated strategic repositioning, created a demand generation engine, developed full customer lifecycle marketing and built marketing systems that output data and insights that fuel growth.
Who You Are
A strategic GTM leader with a rare blend of analytical rigor, systems thinking, team building, creative intuition, and deep curiosity.
You’ve led cross-functional GTM teams—spanning Demand Gen, Customer Lifecycle Marketing, Brand, and Marketing Ops—at SaaS organizations in the $10M–$100M range.
You've led companies through strategic repositioning or ICP shifts—moving upmarket, evolving from individual users to team buyers, or launching new categories.
You’ve scaled PLG, PLS, and sales-assisted models, built high-performing marketing engines, and executed data-driven demand strategies.
You're equal parts strategic and tactical—fluent in funnel math, customer psychology, AI tools, and executional excellence.
What You’ll Do Strategic Marketing Leadership
Create strategy and implement demand generation system to drive growth
Drive performance across Acquisition, Activation, Monetization, and Expansion
Translate GTM strategy into operational plans, KPIs, and closed-loop systems
Optimize and evolve BombBomb’s marketing engine using a Levers x Motions framework
Align marketing initiatives to company forecasts, goals, and board-level metrics
Act as a member of the executive team, embedding customer obsession into everything from campaigns to culture
GTM Execution & Optimization
Execute BombBomb’s positioning and messaging in market across all channels
Shape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion content
Partner with Product Marketing to align campaigns to product strategy
Own funnel performance: CAC, velocity, trial-to-paid conversion, and payback period
Optimize onboarding, activation, and lifecycle marketing
Architect monetization across freemium, self-serve, and high-touch motions
AI & Tooling Enablement
Leverage AI across the marketing stack for automation, content, scoring, and experimentation
Champion analytics tools like Amplitude, Mixpanel, Gainsight PX, Churnkey
Build and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance
Team Building & Cross-Functional Leadership
Build and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analytics
Partner with Product, Engineering, and RevOps to align around full-funnel impact
Execute positioning and category creation in close collaboration with Product Marketing
Measurement & Learning Engine
Drive experimentation, learning velocity, and insight-to-action loopsOwn LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversion
Build dashboards that drive decision-making and institutionalize learning
What Success Looks Like in 12 Months
Marketing motion is tracked, measured, and improving MoM
Brand repositioning is successfully launched and understood internally/externally
Demand gen engine shows compounding impact
Trial-to-paid conversion and activation metrics improve materially
Marketing-sourced pipeline contributes meaningfully to revenue growth
Marketing KPIs align directly to company goals and valuation milestones
Ideal Experience
8+ years in Marketing, Growth, Product Marketing, or GTM leadership roles at a SaaS company ($10M–$100M ARR)
Experience leading rebrands and strategic repositioning
Demonstrated success in PLG/PLS models with freemium or self-serve products
Fluency in analytics, funnel metrics, CAC/LTV, and experimentation
Proven team builder and collaborator across Product, Sales, and Engineering
Bonus Points
Experience repositioning from individual buyers to team/enterprise buyers
Background in sales enablement, video, or communication platforms
Strong POV on AI across the marketing stack
Interested? We’d Love to Learn More We’re expecting a high volume of applicants — and we read every cover letter.
If this role feels like a fit, take the time to show us why. You’ll stand out by answering these questions:
What drew you to this opportunity?
How has your experience and leadership style prepared you to help us grow?
Why are you excited about what we’re building at BombBomb?
Why are you uniquely equipped to lead our marketing efforts — especially around rebranding, demand generation, lifecycle marketing, and category creation?
Tell us what you believe, how you lead, and why you think you can make a difference here.
Compensation The total compensation range for this position is $200,000 - $300,000 annually, depending on experience, skills, and location. This includes base, performance pay, and equity.
BombBomb Benefits Package Includes
Excellent Medical, Dental, and Vision benefits
Flexible PTO program
9 paid holidays
401k with employer match
Monthly Internet stipend
New hire home office setup bonus
Annual education/development allowance
BombBomb’s success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.
#J-18808-Ljbffr