The New York Times
Director, Brand Media Strategy
The New York Times
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of everything we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Director, Marketing & Media Strategy – Brand is responsible for the development, planning, and execution of integrated media strategies for The New York Times brand and its portfolio of products (Games, Cooking, Wirecutter, The Athletic). This role requires a deep understanding of the media landscape and the ability to translate marketing objectives into impactful, cross‑channel media plans that connect with audiences across paid, owned, and earned channels.
This is a hybrid position and includes regular attendance in a New York Times office each week as established by departmental guidance.
Responsibilities
Translate marketing and business strategies into clear, actionable media objectives, leading stakeholder discussions and facilitating decision making.
Be a strategic thought leader for how The Times shows up in the world; own the media narrative and champion new and innovative ways to connect with audiences.
Develop media strategies, communications, and tactical channel plans to maximize total impact.
Demonstrate excellent strategic narrative skills, with a track record of developing sound rationale that balances logic and creativity.
Lead the day‑to‑day management of our media agency partners, ensuring they deliver best‑in‑class planning and execution.
Collaborate with cross‑functional marketing teams (Creative, Brand Marketers, Analytics, Communications) to ensure a cohesive and integrated approach to campaigns.
Partner with research and analytics teams to establish campaign measurement plans, analyze performance, and derive actionable insights to optimize future campaigns.
Activate and manage programs on select media platforms.
Champion new and innovative media approaches, keeping the team at the forefront of industry trends and best practices.
This role reports to the VP Marketing & Media Strategy.
Basic Qualifications
10+ years of experience in brand or agency roles.
5+ years of brand marketing and media experience.
Experience communicating with colleagues at all levels.
Experience consulting and working with technical, legal, and financial teams.
Demonstrated experience interpreting consumer insights, data, and research.
Demonstrated experience creating organized and efficient strategies under tight timelines.
Preferred Qualifications
Social media experience.
Prior experience leading day‑to‑day management of media agency partners.
Salary The annual base pay range for this role is $160,000 - $180,000 USD.
Equal Opportunity Employer The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce across all levels. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectionate preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation should email reasonable.accommodations@nytimes.com.
Privacy & Fraud Notice Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. All legitimate job opportunities from The New York Times can be found through the careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. If you suspect a fraudulent offer, report it to NYTapplicants@nytimes.com or file a report with the FTC or your state attorney general.
#J-18808-Ljbffr
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of everything we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Director, Marketing & Media Strategy – Brand is responsible for the development, planning, and execution of integrated media strategies for The New York Times brand and its portfolio of products (Games, Cooking, Wirecutter, The Athletic). This role requires a deep understanding of the media landscape and the ability to translate marketing objectives into impactful, cross‑channel media plans that connect with audiences across paid, owned, and earned channels.
This is a hybrid position and includes regular attendance in a New York Times office each week as established by departmental guidance.
Responsibilities
Translate marketing and business strategies into clear, actionable media objectives, leading stakeholder discussions and facilitating decision making.
Be a strategic thought leader for how The Times shows up in the world; own the media narrative and champion new and innovative ways to connect with audiences.
Develop media strategies, communications, and tactical channel plans to maximize total impact.
Demonstrate excellent strategic narrative skills, with a track record of developing sound rationale that balances logic and creativity.
Lead the day‑to‑day management of our media agency partners, ensuring they deliver best‑in‑class planning and execution.
Collaborate with cross‑functional marketing teams (Creative, Brand Marketers, Analytics, Communications) to ensure a cohesive and integrated approach to campaigns.
Partner with research and analytics teams to establish campaign measurement plans, analyze performance, and derive actionable insights to optimize future campaigns.
Activate and manage programs on select media platforms.
Champion new and innovative media approaches, keeping the team at the forefront of industry trends and best practices.
This role reports to the VP Marketing & Media Strategy.
Basic Qualifications
10+ years of experience in brand or agency roles.
5+ years of brand marketing and media experience.
Experience communicating with colleagues at all levels.
Experience consulting and working with technical, legal, and financial teams.
Demonstrated experience interpreting consumer insights, data, and research.
Demonstrated experience creating organized and efficient strategies under tight timelines.
Preferred Qualifications
Social media experience.
Prior experience leading day‑to‑day management of media agency partners.
Salary The annual base pay range for this role is $160,000 - $180,000 USD.
Equal Opportunity Employer The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce across all levels. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectionate preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable laws. Individuals seeking an accommodation should email reasonable.accommodations@nytimes.com.
Privacy & Fraud Notice Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. All legitimate job opportunities from The New York Times can be found through the careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. If you suspect a fraudulent offer, report it to NYTapplicants@nytimes.com or file a report with the FTC or your state attorney general.
#J-18808-Ljbffr