Amazon
Sr Field Marketing Manager, Amazon Business
Come be a part of a rapidly expanding $45 billion‑dollar global business. At Amazon Business, a fast‑growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. We strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
As the Sr. Field Marketing Manager, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner closely with Sales and cross‑functional Marketing teams to concept and deliver integrated marketing programs including demand generation campaigns, executive events, and other field marketing campaigns such as tradeshows, content, and sales enablement. To be successful in this role, this individual will work seamlessly with senior stakeholders in Sales and Marketing at Amazon Business and pan‑Amazon teams such as AWS to align and implement strategies. We are looking for an individual with broad experience in field marketing and integrated marketing campaign leadership. Field marketing includes annual strategic planning, event management, webinar creation, and executive engagement programs. Candidate should be capable of being strategic and tactical.
Key Responsibilities
Develop the integrative marketing strategy to reach and engage C‑suite and decision makers across enterprise accounts, through bespoke, 1‑to‑1, and 1‑to‑few Account Based Marketing campaigns and initiatives.
Lead Executive Engagement initiatives such as Customer Advisory Boards, Executive Briefings, Executive Dinners.
Own planning and execution of bespoke marketing channels like Webinars, Direct Mail, Sponsorships, third‑party events across client, trade and association publications, etc.
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners.
Drive robust and detailed measurement and reporting processes.
A Day in the Life The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand‑in‑hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities. They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Bachelor's degree
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Equal Opportunity Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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As the Sr. Field Marketing Manager, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner closely with Sales and cross‑functional Marketing teams to concept and deliver integrated marketing programs including demand generation campaigns, executive events, and other field marketing campaigns such as tradeshows, content, and sales enablement. To be successful in this role, this individual will work seamlessly with senior stakeholders in Sales and Marketing at Amazon Business and pan‑Amazon teams such as AWS to align and implement strategies. We are looking for an individual with broad experience in field marketing and integrated marketing campaign leadership. Field marketing includes annual strategic planning, event management, webinar creation, and executive engagement programs. Candidate should be capable of being strategic and tactical.
Key Responsibilities
Develop the integrative marketing strategy to reach and engage C‑suite and decision makers across enterprise accounts, through bespoke, 1‑to‑1, and 1‑to‑few Account Based Marketing campaigns and initiatives.
Lead Executive Engagement initiatives such as Customer Advisory Boards, Executive Briefings, Executive Dinners.
Own planning and execution of bespoke marketing channels like Webinars, Direct Mail, Sponsorships, third‑party events across client, trade and association publications, etc.
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners.
Drive robust and detailed measurement and reporting processes.
A Day in the Life The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand‑in‑hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities. They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs
Experience communicating results to senior leadership
Bachelor's degree
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Equal Opportunity Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
#J-18808-Ljbffr