White Cap
Director, Omnichannel Marketing
– White Cap A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job, which means we are deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Responsibilities
Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions. Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives. Oversee all digital channels, including social media, email marketing, digital content and digital advertising. Drive engagement and conversion through innovative campaigns, automation, and personalized experiences. Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution. Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation. Leads development and execution of the AI and automation roadmap across the department. Partner with IT and vendors to ensure system integration and data integrity. Establish KPIs and dashboards to measure campaign performance and ROI. Use data and insights to refine strategies, improve targeting, and enhance customer engagement. Collaborate with Marketing Leadership, eCommerce, Customer Experience, Analytics, and IT teams to align marketing initiatives with business goals. Own key department processes, including functional budget management. Collaborate with creative teams to maintain brand standards and optimize content for each channel. Nature and Scope
Problems are typically defined by higher level leadership. Problems are difficult. Solutions require analysis and investigation. Decides how to achieve planned results within an organization's plans, policies, and guidelines. May set or change plans/goals within respective department or area. May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level. Work Environment
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel 5% to 20% of the time. Education And Experience
Typically requires BS/BA in a related discipline. Generally, 9+ years of experience in a related field, including several years in a management/supervisory capacity. Preferred Qualifications
Expertise in omnichannel strategy, marketing automation, and marketing analytics. Strong understanding of social media, email marketing, SEM and content marketing best practices. Proven ability to manage budgets, optimize campaigns, and deliver measurable results. Excellent leadership, communication, and project management skills. Functional Area
Marketing and Communications Work Type
Hybrid Recruiter
Preissler, Jacob Req ID
WCJR-029635 White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.
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– White Cap A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job, which means we are deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Responsibilities
Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions. Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives. Oversee all digital channels, including social media, email marketing, digital content and digital advertising. Drive engagement and conversion through innovative campaigns, automation, and personalized experiences. Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution. Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation. Leads development and execution of the AI and automation roadmap across the department. Partner with IT and vendors to ensure system integration and data integrity. Establish KPIs and dashboards to measure campaign performance and ROI. Use data and insights to refine strategies, improve targeting, and enhance customer engagement. Collaborate with Marketing Leadership, eCommerce, Customer Experience, Analytics, and IT teams to align marketing initiatives with business goals. Own key department processes, including functional budget management. Collaborate with creative teams to maintain brand standards and optimize content for each channel. Nature and Scope
Problems are typically defined by higher level leadership. Problems are difficult. Solutions require analysis and investigation. Decides how to achieve planned results within an organization's plans, policies, and guidelines. May set or change plans/goals within respective department or area. May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level. Work Environment
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel 5% to 20% of the time. Education And Experience
Typically requires BS/BA in a related discipline. Generally, 9+ years of experience in a related field, including several years in a management/supervisory capacity. Preferred Qualifications
Expertise in omnichannel strategy, marketing automation, and marketing analytics. Strong understanding of social media, email marketing, SEM and content marketing best practices. Proven ability to manage budgets, optimize campaigns, and deliver measurable results. Excellent leadership, communication, and project management skills. Functional Area
Marketing and Communications Work Type
Hybrid Recruiter
Preissler, Jacob Req ID
WCJR-029635 White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.
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