PGA TOUR
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The Sales Director is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client partnerships. This individual will build relationships and work closely with the tournament host committee, host club members, and an outsourced sales agency in order to advance hospitality and sponsorship sales.
The position is responsible for managing tournament sales efforts and for meeting and exceeding individual sales goals by generating revenue through hospitality packages and sponsorship sales locally, regionally, nationally, and abroad.
Qualifications
Bachelor’s degree in related area required; a degree in Marketing or Business is preferred.
Minimum of 10 years of progressive sales and event marketing management experience, ideally in sports, event management, media or hospitality; Golf tournament sales experience is preferred.
Thorough sales knowledge, including prospecting tactics, research, presentation development, event activation, negotiating and closing sales.
Must be proficient with Microsoft Office software packages (Word, Excel, PowerPoint); Salesforce CRM experience is a plus.
Confident, pro‑active, and enthusiastic style that assimilates well within a team.
Responsibilities
Develop annual sales budget aligned with long‑term revenue objectives.
Achieve or exceed annual event revenue budget, including renewal and upsell of existing partners and closing new business partnerships.
Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new business.
Develop and execute annual hospitality and sponsorship sales plan, including evergreen partner communication and related sales tactics.
Manage inventory tracking and pricing reviews, updating stakeholders on status and changes.
Leverage networks, tournament host committees, club members, vendors, community groups, and current clients for lead generation.
Develop a robust pipeline with probability of closing to ensure volume necessary to attain revenue goals.
Lead partnership relationships from pitch/proposal through execution phases.
Lead sales staff to meet or exceed revenue goals, managing accountability in CRM and leading weekly meetings.
Develop and implement strategies to drive sales, including market analysis of financial and demographic factors.
Utilize CRM tools to track, measure, and analyze sales activity.
Employ sales protocol encompassing multi‑year and multi‑tournament strategies.
Work collaboratively with client services, operations, finance, and ticketing to ensure fulfillment.
Collaborate with Sales leadership on sales protocol and processes.
Provide Executive Director with weekly evaluation of progress against goals.
Attend community and charitable functions as a representative of the tournament.
Complete special projects as assigned.
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The Sales Director is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client partnerships. This individual will build relationships and work closely with the tournament host committee, host club members, and an outsourced sales agency in order to advance hospitality and sponsorship sales.
The position is responsible for managing tournament sales efforts and for meeting and exceeding individual sales goals by generating revenue through hospitality packages and sponsorship sales locally, regionally, nationally, and abroad.
Qualifications
Bachelor’s degree in related area required; a degree in Marketing or Business is preferred.
Minimum of 10 years of progressive sales and event marketing management experience, ideally in sports, event management, media or hospitality; Golf tournament sales experience is preferred.
Thorough sales knowledge, including prospecting tactics, research, presentation development, event activation, negotiating and closing sales.
Must be proficient with Microsoft Office software packages (Word, Excel, PowerPoint); Salesforce CRM experience is a plus.
Confident, pro‑active, and enthusiastic style that assimilates well within a team.
Responsibilities
Develop annual sales budget aligned with long‑term revenue objectives.
Achieve or exceed annual event revenue budget, including renewal and upsell of existing partners and closing new business partnerships.
Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new business.
Develop and execute annual hospitality and sponsorship sales plan, including evergreen partner communication and related sales tactics.
Manage inventory tracking and pricing reviews, updating stakeholders on status and changes.
Leverage networks, tournament host committees, club members, vendors, community groups, and current clients for lead generation.
Develop a robust pipeline with probability of closing to ensure volume necessary to attain revenue goals.
Lead partnership relationships from pitch/proposal through execution phases.
Lead sales staff to meet or exceed revenue goals, managing accountability in CRM and leading weekly meetings.
Develop and implement strategies to drive sales, including market analysis of financial and demographic factors.
Utilize CRM tools to track, measure, and analyze sales activity.
Employ sales protocol encompassing multi‑year and multi‑tournament strategies.
Work collaboratively with client services, operations, finance, and ticketing to ensure fulfillment.
Collaborate with Sales leadership on sales protocol and processes.
Provide Executive Director with weekly evaluation of progress against goals.
Attend community and charitable functions as a representative of the tournament.
Complete special projects as assigned.
#J-18808-Ljbffr