EY
Industrials Marketing Associate Director
Location: Anywhere in Country
At EY, we’re all in to shape your future with confidence. Join EY and help to build a better working world.
Overview The Industrials Marketing Associate Director provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across resources, leads, and budget. This role drives impact and efficiency, maintains accountability for strategic direction and execution, and elevates Industrials sector themes into the cohesive I&E marketing programming and narrative.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills And Attributes For Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging.
Make independent decisions regarding campaign direction, resource allocation, and team development while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
To qualify for the role, you must have
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists.
Responsible for team development, performance management, and fostering a collaborative, innovative environment.
Ideally, you’ll also have
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Experience: Minimum 8‑10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Certifications: Relevant marketing or AI certifications are a plus.
What We Offer You
A comprehensive compensation and benefits package rewarded based on performance and recognized for the value you bring to the business. Base salary range for this role in the US is $128,700 to $247,800. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.
Join us in a team‑led and leader‑enabled hybrid model. Most people in external, client‑serving roles are expected to work together in person 40‑60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well‑being.
Apply Today Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an ongoing basis.
Equal Employment Opportunity Statement EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or need to request an accommodation during any part of the application process, please call 1‑800‑EY‑HELP3 or contact the EY Talent Shared Services Team.
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At EY, we’re all in to shape your future with confidence. Join EY and help to build a better working world.
Overview The Industrials Marketing Associate Director provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across resources, leads, and budget. This role drives impact and efficiency, maintains accountability for strategic direction and execution, and elevates Industrials sector themes into the cohesive I&E marketing programming and narrative.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills And Attributes For Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging.
Make independent decisions regarding campaign direction, resource allocation, and team development while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
To qualify for the role, you must have
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists.
Responsible for team development, performance management, and fostering a collaborative, innovative environment.
Ideally, you’ll also have
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Experience: Minimum 8‑10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Certifications: Relevant marketing or AI certifications are a plus.
What We Offer You
A comprehensive compensation and benefits package rewarded based on performance and recognized for the value you bring to the business. Base salary range for this role in the US is $128,700 to $247,800. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.
Join us in a team‑led and leader‑enabled hybrid model. Most people in external, client‑serving roles are expected to work together in person 40‑60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well‑being.
Apply Today Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an ongoing basis.
Equal Employment Opportunity Statement EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or need to request an accommodation during any part of the application process, please call 1‑800‑EY‑HELP3 or contact the EY Talent Shared Services Team.
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