L'Oréal
Manager – Media Strategy (Garnier/Thayers/SSC)
Location:
Hudson Yards, New York City Job Title:
Manager – Media Strategy, Garnier/Thayers/SSC
Who We Are L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer people worldwide the best in quality, efficacy, safety, sincerity, and responsibility, satisfying all beauty needs and desires in their infinite diversity.
Our Digital team is at the center of L’Oréal’s digital transformation, pioneering new beauty tech and creating better relationships with consumers. When beauty and tech collide, the impossible can happen! Join our dynamic team.
Job Summary The Media Manager plays a vital role in executing and managing paid media campaigns for Garnier, Thayers, and SoftSheen Carson. Working within the strategic framework established by the Director of Media, this role requires a highly organized, detail‑oriented individual with a solid understanding of the full‑funnel media landscape and a strong focus on Retail Media. Responsibilities include implementing media plans, tracking performance, managing budgets, and collaborating with internal and external partners to ensure smooth and effective campaign execution.
Key Responsibilities
Campaign Planning & Management: collaborate with marketers on brief development, identify and recommend media investments, gain stakeholder alignment, and own audience strategy based on brand consumer targets.
Budget Monitoring & Reconciliation: maintain and monitor budget tracking and pacing across channels, assist with budget reconciliation and invoice processing, ensuring accurate financial management.
Performance Tracking & Reporting: analyze campaign performance to determine insights, make real‑time optimizations, and present monthly campaign recaps to cross‑functional teams.
Learning Agenda Support: execute new beta opportunities, collaborate with counterparts, and participate in cross‑divisional sharing sessions.
Landscape Tracking & Reporting: gather and analyze competitive intelligence and marketplace dynamics, understand the beauty market, and monitor digital trends.
Required Qualifications
Bachelor’s degree in Marketing, Advertising, or a related field.
3–5 years of experience managing media campaigns (agency experience preferred).
Strong expertise in display, search, and connectivity to national media tactics, with an understanding of the full consumer journey to conversion.
Experience analyzing performance data and communicating findings via reports and presentations.
Strong analytical and data‑management skills.
Excellent organizational skills and attention to detail.
Ability to work effectively within a team and manage multiple projects simultaneously.
Strong communication and interpersonal skills.
Benefits
Competitive Benefit Package (Medical, Dental, Vision, 401(k), Pension Plan).
Hybrid Work Policy: 3 days in office, 2 days work from home.
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays).
Access to Company Perks (VIP access to L’Oréal’s Internal Shop for discounted products, monthly mobile allowance).
Learning & Development Opportunities (Unlimited e‑learning, Lunch & Learn, Mentorship).
Employee Resource Groups (Think Tanks, Innovation Squads).
Access to Mental Health & Wellness Programs.
Salary Range (New York) $98,400 – $140,200 base salary (actual compensation varies by location, experience, education, and skill level).
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Manufacturing and Personal Care Product Manufacturing
Equal Opportunity Employer We are an Equal Opportunity Employer and are committed to a diverse environment. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you have a disability or are a disabled veteran, you may request reasonable accommodation by contacting
USApplicationAccommodation@support.lorealusa.com .
Safe Together Plan Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with a shared responsibility for each other’s health & safety in mind.
#J-18808-Ljbffr
Hudson Yards, New York City Job Title:
Manager – Media Strategy, Garnier/Thayers/SSC
Who We Are L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer people worldwide the best in quality, efficacy, safety, sincerity, and responsibility, satisfying all beauty needs and desires in their infinite diversity.
Our Digital team is at the center of L’Oréal’s digital transformation, pioneering new beauty tech and creating better relationships with consumers. When beauty and tech collide, the impossible can happen! Join our dynamic team.
Job Summary The Media Manager plays a vital role in executing and managing paid media campaigns for Garnier, Thayers, and SoftSheen Carson. Working within the strategic framework established by the Director of Media, this role requires a highly organized, detail‑oriented individual with a solid understanding of the full‑funnel media landscape and a strong focus on Retail Media. Responsibilities include implementing media plans, tracking performance, managing budgets, and collaborating with internal and external partners to ensure smooth and effective campaign execution.
Key Responsibilities
Campaign Planning & Management: collaborate with marketers on brief development, identify and recommend media investments, gain stakeholder alignment, and own audience strategy based on brand consumer targets.
Budget Monitoring & Reconciliation: maintain and monitor budget tracking and pacing across channels, assist with budget reconciliation and invoice processing, ensuring accurate financial management.
Performance Tracking & Reporting: analyze campaign performance to determine insights, make real‑time optimizations, and present monthly campaign recaps to cross‑functional teams.
Learning Agenda Support: execute new beta opportunities, collaborate with counterparts, and participate in cross‑divisional sharing sessions.
Landscape Tracking & Reporting: gather and analyze competitive intelligence and marketplace dynamics, understand the beauty market, and monitor digital trends.
Required Qualifications
Bachelor’s degree in Marketing, Advertising, or a related field.
3–5 years of experience managing media campaigns (agency experience preferred).
Strong expertise in display, search, and connectivity to national media tactics, with an understanding of the full consumer journey to conversion.
Experience analyzing performance data and communicating findings via reports and presentations.
Strong analytical and data‑management skills.
Excellent organizational skills and attention to detail.
Ability to work effectively within a team and manage multiple projects simultaneously.
Strong communication and interpersonal skills.
Benefits
Competitive Benefit Package (Medical, Dental, Vision, 401(k), Pension Plan).
Hybrid Work Policy: 3 days in office, 2 days work from home.
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays).
Access to Company Perks (VIP access to L’Oréal’s Internal Shop for discounted products, monthly mobile allowance).
Learning & Development Opportunities (Unlimited e‑learning, Lunch & Learn, Mentorship).
Employee Resource Groups (Think Tanks, Innovation Squads).
Access to Mental Health & Wellness Programs.
Salary Range (New York) $98,400 – $140,200 base salary (actual compensation varies by location, experience, education, and skill level).
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Marketing and Sales
Industries Manufacturing and Personal Care Product Manufacturing
Equal Opportunity Employer We are an Equal Opportunity Employer and are committed to a diverse environment. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you have a disability or are a disabled veteran, you may request reasonable accommodation by contacting
USApplicationAccommodation@support.lorealusa.com .
Safe Together Plan Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with a shared responsibility for each other’s health & safety in mind.
#J-18808-Ljbffr