24 Seven
As a freelance Director, Paid Social you will lead a personal care client across multiple lines of business. You will oversee full‑funnel paid social activity across Meta, TikTok, and Pinterest, with a heavier focus on mid‑ and upper‑funnel campaigns, plus select commerce and search initiatives.
Duration : January – June 2026
Rate : $60-73/hr
Location : Hybrid (NYC)
Key Responsibilities
Lead paid social strategy, planning, and buying oversight across a multi‑brand portfolio
Ensure accurate, effective execution of campaigns and optimizations against brand and business goals
Use your hands‑on‑keyboard background to QA campaigns, jump in‑platform when needed, and help troubleshoot
Oversee full‑funnel programs on Meta, TikTok, and Pinterest, including emerging areas such as TikTok Shop GMV and TikTok/Pinterest search campaigns
Own core deliverables: weekly (for select lines of business), monthly, and end‑of‑campaign wrap reports
Lead the development of social plans, tactical recommendations, and client‑facing decks (Excel and PowerPoint)
Partner closely with internal brand, digital, analytics, and core account teams to ensure cross‑channel alignment
Maintain strong relationships with platform partners, staying ahead of new betas, formats, and measurement tools
Develop POVs and education materials on topics such as AI, election impacts, shoppable/social commerce, and social search
Provide day‑to‑day leadership, coaching, and development for the social team
Recent, direct in‑platform experience on major social buying platforms is required
Comfort stepping into platforms (Meta, TikTok, Pinterest) for QA, diagnostics, and optimization guidance
Act as a primary client contact for status, reporting, and tactical discussions, including live and virtual presentations
Navigate multiple brand stakeholders and a fast‑changing planning environment with shifting budgets and ad hoc requests
Your Experience
A senior paid social expert with 7+ years in social planning and buying, including recent hands‑on‑keyboard work
A strategic leader who can connect brand, performance, and commerce objectives
A data‑driven problem solver who can translate performance into clear, actionable storytelling for clients
A strong manager and collaborator, comfortable working across internal teams and multiple client stakeholders
An excellent communicator with advanced Excel and PowerPoint skills
A supporter of diversity, equity, and inclusion
Preferred Skills & Experience
7+ years in paid social strategy, planning, and buying
Direct buying experience on major social platforms and familiarity with third‑party tools
Experience leading client relationships and presenting to senior stakeholders
Background managing and developing a social media team
Strong grounding in media fundamentals, analytics, and evolving social measurement capabilities
For consideration please apply with your most recent resume.
Accepted file types: doc, docx, pdf, txt, Max. File size: 10 MB.
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Duration : January – June 2026
Rate : $60-73/hr
Location : Hybrid (NYC)
Key Responsibilities
Lead paid social strategy, planning, and buying oversight across a multi‑brand portfolio
Ensure accurate, effective execution of campaigns and optimizations against brand and business goals
Use your hands‑on‑keyboard background to QA campaigns, jump in‑platform when needed, and help troubleshoot
Oversee full‑funnel programs on Meta, TikTok, and Pinterest, including emerging areas such as TikTok Shop GMV and TikTok/Pinterest search campaigns
Own core deliverables: weekly (for select lines of business), monthly, and end‑of‑campaign wrap reports
Lead the development of social plans, tactical recommendations, and client‑facing decks (Excel and PowerPoint)
Partner closely with internal brand, digital, analytics, and core account teams to ensure cross‑channel alignment
Maintain strong relationships with platform partners, staying ahead of new betas, formats, and measurement tools
Develop POVs and education materials on topics such as AI, election impacts, shoppable/social commerce, and social search
Provide day‑to‑day leadership, coaching, and development for the social team
Recent, direct in‑platform experience on major social buying platforms is required
Comfort stepping into platforms (Meta, TikTok, Pinterest) for QA, diagnostics, and optimization guidance
Act as a primary client contact for status, reporting, and tactical discussions, including live and virtual presentations
Navigate multiple brand stakeholders and a fast‑changing planning environment with shifting budgets and ad hoc requests
Your Experience
A senior paid social expert with 7+ years in social planning and buying, including recent hands‑on‑keyboard work
A strategic leader who can connect brand, performance, and commerce objectives
A data‑driven problem solver who can translate performance into clear, actionable storytelling for clients
A strong manager and collaborator, comfortable working across internal teams and multiple client stakeholders
An excellent communicator with advanced Excel and PowerPoint skills
A supporter of diversity, equity, and inclusion
Preferred Skills & Experience
7+ years in paid social strategy, planning, and buying
Direct buying experience on major social platforms and familiarity with third‑party tools
Experience leading client relationships and presenting to senior stakeholders
Background managing and developing a social media team
Strong grounding in media fundamentals, analytics, and evolving social measurement capabilities
For consideration please apply with your most recent resume.
Accepted file types: doc, docx, pdf, txt, Max. File size: 10 MB.
#J-18808-Ljbffr