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Bickford Senior Living

Sales & Marketing Director

Bickford Senior Living, Fredericksburg, Virginia, us, 22403

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Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch while maintaining a high degree of empathy and compassion for the senior and their family as they journey through the effects of aging.

Benefits

Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)

Bonus Opportunities!

Part‑time employees (29 or fewer hours per week) are eligible for Voluntary Life and Voluntary Short‑Term Disability

Benefits start on the first of the month following 30 days of employment

Prescription savings plans

All employees eligible for 401(k) with employer match

Pay available daily

Bonus eligible

"There is no higher calling, no greater purpose than a caregiver. Somehow we’ve come to believe that caregiving is just for some of us and not all. Yet, at our core, we are all made to love, connect, to extend ourselves in service to others. The question is… do we have the will to love, do what it takes, and risk ourselves in caring, even when the burden is great? In times of happiness and sadness, we are that caregiver" - www.bickfordseniorliving.com/caregivers-manifesto

Responsibilities

Conduct exceptional, highly personalized tours and unique lead follow‑ups to prospective residents and families.

Manage the customer relations management tool (CRM) to ensure follow‑ups are documented and organized.

Ensure branch staff are appropriately trained to engage in phone and tour hospitality.

Help manage the move‑in process to ensure a smooth transition for residents and families into the branch.

Identify and build relationships with community professionals to maximize referred leads.

Ensure the branch is appropriately staged to maximize the customer’s experience.

Ensure weekly and quarterly goal‑setting meetings are completed with members of the branch leadership team.

Qualifications

High‑school diploma or GED required. Bachelor’s degree in sales or marketing preferred.

Experience in senior housing sales leadership is preferred but not required.

Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications.

Possess written and verbal skills for effective communication.

Competent in organizational and time‑management skills.

Demonstrates good judgment, problem‑solving, and decision‑making skills.

A valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines.

About Bickford Senior Living Bickford Senior Living is a community of caregivers dedicated to enriching residents’ happiness. Founded in 1991 in Olathe, Kansas by the Eby Family, it has grown to over 50 locations in 7 states. We pride ourselves on a family environment that is the foundation of our service. www.bickfordseniorliving.com/our-story

What you will…

Make a difference every day: We champion quality of life for all seniors.

Be part of a uniquely supportive community: We offer programs, rewards, and benefits to help you live your best.

Ignite your potential: Our leadership development programs help you grow your career.

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