Commonwealth of Massachusetts
Marketing Specialist (250008BR)
Job Summary Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as liaison for sponsorships and off‑site events. Assists in marketing, player and agent communications, and prize fulfillment as well as developing and maintaining content on all digital platforms (website, mobile apps, micro‑sites, social media etc.).
Essential Functions
Work with internal and external teams to initiate, develop and execute marketing support for product launches and promotions on digital channels and other Lottery‑owned assets.
Support the Product and Promotional Development Managers in the development of new products, promotions, and marketing projects.
Work in collaboration with the graphic design team to develop compelling and consistent messages across multiple channels.
Planning, executing and analyzing promotions, events and sponsorships: write and review web content, administrative bulletins and specification documents for promotions, events and sponsorships.
Identify, negotiate, execute and manage staffing needs for in‑field promotional events and sponsorships.
Produce and present comprehensive summaries of each project and promotion.
Demonstrate outstanding customer service techniques and ability to identify potential negative or crisis situations and respond appropriately to best mitigate issues.
Order relevant in‑field promotional items, ensure their on‑time delivery for events and manage inventory levels.
Certify that the Lottery and external partners execute assets and agreements to contractual obligation.
Proficient in social media content development and implementation.
Participate in off‑site promotional events.
Must have a valid driver’s license and be able to travel statewide as required.
Must be available to work promotional events on nights and weekends occasionally.
Perform related duties as assigned.
Preferred Qualifications
Bachelor’s degree in Marketing or a comparable degree or equivalent experience.
Knowledge of marketing principles and techniques.
Ability to manage several projects and lead teams when necessary.
Experience working in an office environment and on team projects.
Familiarity with Microsoft Office and other marketing programs such as Photoshop, Illustrator, Premiere, etc. is preferred.
Experience with graphic design.
Self‑motivated and able to work independently when necessary.
Resumes will be reviewed in mid‑January. Interviews will start in late January.
The Massachusetts State Lottery Commission is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law.
Salary: $82,441.71 – $108,836.82 Yearly.
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Job Summary Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as liaison for sponsorships and off‑site events. Assists in marketing, player and agent communications, and prize fulfillment as well as developing and maintaining content on all digital platforms (website, mobile apps, micro‑sites, social media etc.).
Essential Functions
Work with internal and external teams to initiate, develop and execute marketing support for product launches and promotions on digital channels and other Lottery‑owned assets.
Support the Product and Promotional Development Managers in the development of new products, promotions, and marketing projects.
Work in collaboration with the graphic design team to develop compelling and consistent messages across multiple channels.
Planning, executing and analyzing promotions, events and sponsorships: write and review web content, administrative bulletins and specification documents for promotions, events and sponsorships.
Identify, negotiate, execute and manage staffing needs for in‑field promotional events and sponsorships.
Produce and present comprehensive summaries of each project and promotion.
Demonstrate outstanding customer service techniques and ability to identify potential negative or crisis situations and respond appropriately to best mitigate issues.
Order relevant in‑field promotional items, ensure their on‑time delivery for events and manage inventory levels.
Certify that the Lottery and external partners execute assets and agreements to contractual obligation.
Proficient in social media content development and implementation.
Participate in off‑site promotional events.
Must have a valid driver’s license and be able to travel statewide as required.
Must be available to work promotional events on nights and weekends occasionally.
Perform related duties as assigned.
Preferred Qualifications
Bachelor’s degree in Marketing or a comparable degree or equivalent experience.
Knowledge of marketing principles and techniques.
Ability to manage several projects and lead teams when necessary.
Experience working in an office environment and on team projects.
Familiarity with Microsoft Office and other marketing programs such as Photoshop, Illustrator, Premiere, etc. is preferred.
Experience with graphic design.
Self‑motivated and able to work independently when necessary.
Resumes will be reviewed in mid‑January. Interviews will start in late January.
The Massachusetts State Lottery Commission is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law.
Salary: $82,441.71 – $108,836.82 Yearly.
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