Walmart Connect
Senior Director, Product Marketing for Measurement Solutions – Walmart Connect
Walmart Connect, Hoboken, New Jersey, United States
Senior Director, Product Marketing for Measurement Solutions – Walmart Connect
Join Walmart Connect as a Senior Director of Product Marketing to own and scale a major product portfolio within our Measurement Solutions product line, driving adoption, positioning, and business growth for advertisers.
Responsibilities
Own a major solution portfolio: lead product marketing for the designated solution area set strategic marketing priorities, positioning, and adoption goals.
Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
Translate product capabilities into clear, customer‑facing narratives that demonstrate value and impact.
Develop and execute go‑to‑market (GTM) strategies and launch plans for key products in the portfolio.
Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
Identify adoption blockers, create feedback loops with Product and Sales, and implement data‑backed plans to accelerate engagement and retention.
Manage a team of Product Marketing Directors and Managers focused on the solution area.
Foster a culture grounded on adoption, storytelling, and performance.
Mentor team members, elevate talent density, and build clear career pathways.
Serve as the subject‑matter expert for the solution area, influencing product development and sales enablement with deep market insight.
Partner with Business Marketing, Creative, Communications, and Learning teams to tell compelling stories that drive education and adoption across audiences.
Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.
Define success metrics focused on product adoption, usage, and revenue contribution.
Apply a data‑driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
Build scalable systems and processes that enable the PMM function to operate with speed and precision.
Qualifications
12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
Proven ability to lead teams and own a complex product portfolio end‑to‑end – from strategy through adoption.
Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise‑level advertising products.
Strong communicator and storyteller with the ability to influence executives and cross‑functional partners.
Analytical mindset with fluency in data‑driven decision‑making and performance measurement.
Passion for building teams, systems, and playbooks that drive repeatable excellence.
Location Hoboken, New Jersey or San Bruno, California
Reports To Group Director of Product Marketing, Walmart Connect
#J-18808-Ljbffr
Responsibilities
Own a major solution portfolio: lead product marketing for the designated solution area set strategic marketing priorities, positioning, and adoption goals.
Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
Translate product capabilities into clear, customer‑facing narratives that demonstrate value and impact.
Develop and execute go‑to‑market (GTM) strategies and launch plans for key products in the portfolio.
Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
Identify adoption blockers, create feedback loops with Product and Sales, and implement data‑backed plans to accelerate engagement and retention.
Manage a team of Product Marketing Directors and Managers focused on the solution area.
Foster a culture grounded on adoption, storytelling, and performance.
Mentor team members, elevate talent density, and build clear career pathways.
Serve as the subject‑matter expert for the solution area, influencing product development and sales enablement with deep market insight.
Partner with Business Marketing, Creative, Communications, and Learning teams to tell compelling stories that drive education and adoption across audiences.
Continuously monitor market trends, competitor positioning, and advertiser needs to inform strategy.
Define success metrics focused on product adoption, usage, and revenue contribution.
Apply a data‑driven approach to assess launch performance, optimize GTM strategies, and improve ROI.
Build scalable systems and processes that enable the PMM function to operate with speed and precision.
Qualifications
12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
Proven ability to lead teams and own a complex product portfolio end‑to‑end – from strategy through adoption.
Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise‑level advertising products.
Strong communicator and storyteller with the ability to influence executives and cross‑functional partners.
Analytical mindset with fluency in data‑driven decision‑making and performance measurement.
Passion for building teams, systems, and playbooks that drive repeatable excellence.
Location Hoboken, New Jersey or San Bruno, California
Reports To Group Director of Product Marketing, Walmart Connect
#J-18808-Ljbffr