NielsenIQ
Head of Global Incubator Lab, Marketing Effectiveness
NielsenIQ, Chicago, Illinois, United States, 60290
Head of Global Incubator Lab, Marketing Effectiveness
We are seeking a visionary leader to spearhead a specialized division within our Marketing Effectiveness organization, focused on building and scaling a Marketing Effectiveness Incubator. This role defines a strategic innovation roadmap that addresses today’s most pressing marketing challenges while creating next‑generation solutions that unlock whitespace opportunities and shape the future of marketing analytics.
Base pay range $146,300.00/yr - $260,000.00/yr
Responsibilities
Define and execute the global Incubator strategy, integrating commercial and analytics priorities to accelerate growth in emerging sectors.
Establish governance frameworks for incubator initiatives, ensuring clear KPIs, accountability, and continuous improvement. Facilitate graduation of incubating product ideas to our Product & Tech organization.
Partner with Product & Tech, Modeling COE, Customer Success, and Commercial Teams to ensure seamless delivery of incubator solutions.
Represent NIQ at industry forums, conferences, and academic collaborations to position the company as a thought leader in innovation.
Drive incubator‑related revenue targets and ensure commercial viability of new solutions through robust business cases.
Align incubator roadmap with client needs, market trends, and organizational priorities, and demonstrate value through measurable outcomes and case studies.
Build and lead a global team of senior consultants and analytics specialists, fostering a culture of innovation, collaboration, and accountability.
Publish insights, lead webinars, and speak at global events to showcase NIQ’s innovation capabilities.
Qualifications
Advanced degree in Marketing, Business, Analytics, or related field (preferred).
15+ years of experience in marketing analytics, commercial strategy, or innovation leadership.
Global experience with exposure to multiple industries and deep expertise in Marketing Mix Modeling, advanced analytics, and emerging digital platforms.
Proven track record in innovation leadership across analytics and commercial domains, with ability to engage C‑suite stakeholders and influence strategic decisions.
Experience scaling new solutions globally and driving adoption in diverse industries.
Exceptional communication, negotiation, and leadership skills.
Ability to travel ~25%.
Benefits
Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and Health Savings Accounts (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition reimbursement.
Flexible working environment, industry‑leading parental leave, and education support.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function and industry Marketing – Market Research
EEO Statement At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.
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Base pay range $146,300.00/yr - $260,000.00/yr
Responsibilities
Define and execute the global Incubator strategy, integrating commercial and analytics priorities to accelerate growth in emerging sectors.
Establish governance frameworks for incubator initiatives, ensuring clear KPIs, accountability, and continuous improvement. Facilitate graduation of incubating product ideas to our Product & Tech organization.
Partner with Product & Tech, Modeling COE, Customer Success, and Commercial Teams to ensure seamless delivery of incubator solutions.
Represent NIQ at industry forums, conferences, and academic collaborations to position the company as a thought leader in innovation.
Drive incubator‑related revenue targets and ensure commercial viability of new solutions through robust business cases.
Align incubator roadmap with client needs, market trends, and organizational priorities, and demonstrate value through measurable outcomes and case studies.
Build and lead a global team of senior consultants and analytics specialists, fostering a culture of innovation, collaboration, and accountability.
Publish insights, lead webinars, and speak at global events to showcase NIQ’s innovation capabilities.
Qualifications
Advanced degree in Marketing, Business, Analytics, or related field (preferred).
15+ years of experience in marketing analytics, commercial strategy, or innovation leadership.
Global experience with exposure to multiple industries and deep expertise in Marketing Mix Modeling, advanced analytics, and emerging digital platforms.
Proven track record in innovation leadership across analytics and commercial domains, with ability to engage C‑suite stakeholders and influence strategic decisions.
Experience scaling new solutions globally and driving adoption in diverse industries.
Exceptional communication, negotiation, and leadership skills.
Ability to travel ~25%.
Benefits
Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and Health Savings Accounts (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition reimbursement.
Flexible working environment, industry‑leading parental leave, and education support.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function and industry Marketing – Market Research
EEO Statement At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.
#J-18808-Ljbffr