Everyday dose
Everyday Dose Vp Of Retention
Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well‑being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
Everyday Dose is seeking a VP of Retention to architect and scale the entire post‑purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands‑on, high‑impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.
You will lead a lean but high‑output team (3‑6 people) and partner deeply with Growth, CX, Product, and Brand.
What You’ll Do
Full retention strategy and roadmap
Lifecycle architecture across email, SMS, portal, and product
Subscription economics and optimization
Predictive churn modeling
Activation and time‑to‑value improvements
Churn reduction initiatives
All retention experiments and A/B tests
LTV modeling and reporting
Customer segmentation and personalization
Cross‑sell and upsell pathways for new SKUs
Key Responsibilities Lifecycle & CRM
Build and manage all lifecycle flows (post‑purchase, education, renewal, winback)
Oversee list health, segmentation, and deliverability
Develop monthly retention campaigns and calendar
Data & Analytics
Create LTV and churn dashboards
Lead cohort analysis by SKU, acquisition source, and persona
Partner with analysts to uncover retention opportunities
Subscription Experience
Lead Skio optimization
Redesign cancellation flow and save logic
Personalize in‑portal UX
Deploy pause/skip features and predictive triggers
Cross‑Functional Leadership
Work with CX to reduce avoidable tickets
Partner with Brand on retention storytelling
Work with Ops to avoid stockouts that drive churn
Guide Product using customer behavior insights
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Everyday Dose is seeking a VP of Retention to architect and scale the entire post‑purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands‑on, high‑impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.
You will lead a lean but high‑output team (3‑6 people) and partner deeply with Growth, CX, Product, and Brand.
What You’ll Do
Full retention strategy and roadmap
Lifecycle architecture across email, SMS, portal, and product
Subscription economics and optimization
Predictive churn modeling
Activation and time‑to‑value improvements
Churn reduction initiatives
All retention experiments and A/B tests
LTV modeling and reporting
Customer segmentation and personalization
Cross‑sell and upsell pathways for new SKUs
Key Responsibilities Lifecycle & CRM
Build and manage all lifecycle flows (post‑purchase, education, renewal, winback)
Oversee list health, segmentation, and deliverability
Develop monthly retention campaigns and calendar
Data & Analytics
Create LTV and churn dashboards
Lead cohort analysis by SKU, acquisition source, and persona
Partner with analysts to uncover retention opportunities
Subscription Experience
Lead Skio optimization
Redesign cancellation flow and save logic
Personalize in‑portal UX
Deploy pause/skip features and predictive triggers
Cross‑Functional Leadership
Work with CX to reduce avoidable tickets
Partner with Brand on retention storytelling
Work with Ops to avoid stockouts that drive churn
Guide Product using customer behavior insights
#J-18808-Ljbffr