browserless
Base pay range
$130,000.00/yr - $200,000.00/yr The Role You will not be building a large internal team. Instead, you’ll act as the
hub : setting direction, doing critical hands‑on work yourself, and collaborating closely with Polychrome, contractors, the CEO, and the product organization. This role reports to the
CPO
and works closely with the
CEO/founder , who is highly engaged in marketing and GTM. What You’ll Own This is the heart of the role. Define and continuously refine
ICP, segments, and use cases
across self‑serve, team, and enterprise users Translate complex technical capabilities into
clear value propositions
that resonate with developers and buyers Lead
feature launch and release GTM : messaging, campaigns, enablement, and rollout Create and maintain
sales enablement assets
(pitch decks, one‑pagers, proof points, comparisons) Drive
customer and user research
directly (interviews, analysis, synthesis) to inform messaging and strategy 2. Lifecycle Marketing, Automation & HubSpot Ownership You’ll design and operate the marketing engine that supports users from first touch to expansion. Own
HubSpot
as the central marketing system of record Design and implement
lifecycle programs : onboarding, activation, education, expansion, re‑engagement Build hands‑on
email, workflow, and segmentation automation
using product and behavioral data Partner with product to identify friction points in the user journey and design experiments to address them Ensure marketing automation supports both
new acquisition and existing customer growth 3. Growth, Acquisition & Conversion You’ll guide growth strategy and ensure execution stays aligned with product truth. Own the
signup and acquisition funnel
end‑to‑end Lead CRO for website, landing pages, and messaging Define growth hypotheses and run structured experiments across channels Collaborate with Polychrome on paid, content, and social execution—bringing product insight, prioritization, and feedback loops Build and maintain dashboards that surface funnel health and growth opportunities Bring structure, organization, and momentum to how marketing operates day‑to‑day You will: Act as the
primary point of contact
for the Polychrome relationship Set direction, priorities, and success criteria for campaigns and initiatives Provide product context, feedback, and iteration—not micromanagement Coordinate across CEO, product, and Polychrome to keep marketing execution focused and high‑leverage What You Bring 4–8+ years in
product marketing, growth marketing, or full‑stack startup marketing Deep comfort with
technical products
(APIs, scripts, developer workflows don’t scare you) Strong
product marketing instincts : positioning, narrative, segmentation, and launches Hands‑on experience with
marketing automation and lifecycle programs , ideally in HubSpot Ability to operate independently, set strategy, and execute without a large team Strong collaborator who can work effectively with founders, product leaders, agencies, and contractors Excellent writing and storytelling skills for technical audiences Bias toward action, iteration, and learning in async, low‑process environments Location Fully remote candidates welcome with
at least 3 hours overlap with PST mornings (8–11am) Why This Role Is Special You’ll own
marketing long‑term , not just a slice of it You’ll shape how a profitable, widely‑used developer product is understood and adopted You’ll work directly with founders and product leadership You’ll build leverage through systems, positioning, and partners—not headcount Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing Industries
Software Development
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$130,000.00/yr - $200,000.00/yr The Role You will not be building a large internal team. Instead, you’ll act as the
hub : setting direction, doing critical hands‑on work yourself, and collaborating closely with Polychrome, contractors, the CEO, and the product organization. This role reports to the
CPO
and works closely with the
CEO/founder , who is highly engaged in marketing and GTM. What You’ll Own This is the heart of the role. Define and continuously refine
ICP, segments, and use cases
across self‑serve, team, and enterprise users Translate complex technical capabilities into
clear value propositions
that resonate with developers and buyers Lead
feature launch and release GTM : messaging, campaigns, enablement, and rollout Create and maintain
sales enablement assets
(pitch decks, one‑pagers, proof points, comparisons) Drive
customer and user research
directly (interviews, analysis, synthesis) to inform messaging and strategy 2. Lifecycle Marketing, Automation & HubSpot Ownership You’ll design and operate the marketing engine that supports users from first touch to expansion. Own
HubSpot
as the central marketing system of record Design and implement
lifecycle programs : onboarding, activation, education, expansion, re‑engagement Build hands‑on
email, workflow, and segmentation automation
using product and behavioral data Partner with product to identify friction points in the user journey and design experiments to address them Ensure marketing automation supports both
new acquisition and existing customer growth 3. Growth, Acquisition & Conversion You’ll guide growth strategy and ensure execution stays aligned with product truth. Own the
signup and acquisition funnel
end‑to‑end Lead CRO for website, landing pages, and messaging Define growth hypotheses and run structured experiments across channels Collaborate with Polychrome on paid, content, and social execution—bringing product insight, prioritization, and feedback loops Build and maintain dashboards that surface funnel health and growth opportunities Bring structure, organization, and momentum to how marketing operates day‑to‑day You will: Act as the
primary point of contact
for the Polychrome relationship Set direction, priorities, and success criteria for campaigns and initiatives Provide product context, feedback, and iteration—not micromanagement Coordinate across CEO, product, and Polychrome to keep marketing execution focused and high‑leverage What You Bring 4–8+ years in
product marketing, growth marketing, or full‑stack startup marketing Deep comfort with
technical products
(APIs, scripts, developer workflows don’t scare you) Strong
product marketing instincts : positioning, narrative, segmentation, and launches Hands‑on experience with
marketing automation and lifecycle programs , ideally in HubSpot Ability to operate independently, set strategy, and execute without a large team Strong collaborator who can work effectively with founders, product leaders, agencies, and contractors Excellent writing and storytelling skills for technical audiences Bias toward action, iteration, and learning in async, low‑process environments Location Fully remote candidates welcome with
at least 3 hours overlap with PST mornings (8–11am) Why This Role Is Special You’ll own
marketing long‑term , not just a slice of it You’ll shape how a profitable, widely‑used developer product is understood and adopted You’ll work directly with founders and product leadership You’ll build leverage through systems, positioning, and partners—not headcount Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing Industries
Software Development
#J-18808-Ljbffr