Publicis Groupe
Vice President Director, Data and Analysis
Publicis Groupe, Chicago, Illinois, United States, 60290
Vice President Director, Data and Analysis
Apply for the
Vice President Director, Data and Analysis
role at
Publicis Groupe .
Company Description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
What You’ll Do As a Vice President/Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will lead data, analytics, and insights for all commerce activations for one of our largest clients, while also contributing to our growing Commerce practice.
Day-to-Day Role Includes
Acting as a key partner for the client and internal teams by implementing conceptual measurement frameworks and developing effective marketing strategies
Identifying optimization opportunities within retail media investments, to maximize performance and ROI
Represent retail media analytics within the broader data, analytics, and insights team for this given client relationship
Guide clients on measurement best practices and surface cross-retailer insights that guide strategic investment recommendations
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Surface insights from program performance, retailer tools, and internal tool to guide client marketing strategy and decision making
Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently.
Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Supporting in the development of the Commerce Analytics practice
Qualifications
10+ years of experience in marketing analytics or strategy, including experience working with retail businesses including Walmart, Target, Kroger, big box, grocery, or pharmacy retailers
Strong client relationship and communication skills, with experience managing multiple projects across teams
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods or measurement tools (regression techniques, marketing mix models (MMM), attribution, incrementality)
Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
Experience with data clean rooms is a plus (e.g. Amazon Marketing Cloud)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Additional Information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range Compensation Range: $135,375 - $194,460, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/31/2026.
#J-18808-Ljbffr
Vice President Director, Data and Analysis
role at
Publicis Groupe .
Company Description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
What You’ll Do As a Vice President/Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will lead data, analytics, and insights for all commerce activations for one of our largest clients, while also contributing to our growing Commerce practice.
Day-to-Day Role Includes
Acting as a key partner for the client and internal teams by implementing conceptual measurement frameworks and developing effective marketing strategies
Identifying optimization opportunities within retail media investments, to maximize performance and ROI
Represent retail media analytics within the broader data, analytics, and insights team for this given client relationship
Guide clients on measurement best practices and surface cross-retailer insights that guide strategic investment recommendations
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Surface insights from program performance, retailer tools, and internal tool to guide client marketing strategy and decision making
Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently.
Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Supporting in the development of the Commerce Analytics practice
Qualifications
10+ years of experience in marketing analytics or strategy, including experience working with retail businesses including Walmart, Target, Kroger, big box, grocery, or pharmacy retailers
Strong client relationship and communication skills, with experience managing multiple projects across teams
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods or measurement tools (regression techniques, marketing mix models (MMM), attribution, incrementality)
Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
Experience with data clean rooms is a plus (e.g. Amazon Marketing Cloud)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Additional Information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range Compensation Range: $135,375 - $194,460, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/31/2026.
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