Autodesk
Adobe Marketo Engage Sr. Principal Engineer/Architect
Autodesk, San Francisco, California, United States, 94199
Adobe Marketo Engage Sr. Principal Engineer/Architect
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Adobe Marketo Engage Sr. Principal Engineer/Architect
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Autodesk . Position Overview Autodesk is seeking a Marketo Senior Principal Engineer/Architect with deep expertise in Adobe Marketo Engage & Campaign Operations to lead the design and implementation of scalable, integrated marketing automation solutions. This role is pivotal to our digital transformation strategy, requiring both strategic leadership and hands-on execution. Key Responsibilities Design and implement complex, scalable marketing automation solutions using Adobe Marketo Engage. Lead discovery sessions to understand campaign needs, data flows, and operational objectives. Architect and manage multi-channel campaign frameworks, including lead scoring, nurturing, segmentation, and personalization. Integrate Marketo with enterprise platforms such as Salesforce, Snowflake, AWS, and CDPs (e.g., ActionIQ, AEP) using native connectors and custom APIs. Oversee technical configuration of Marketo, including workspaces, partitions, custom fields, forms, landing pages, and engagement programs. Conduct system audits and implement best practices to ensure high performance, scalability, and maintainability of the Marketo instance. Manage platform trust and security by monitoring integration health and addressing compliance and governance requirements. Collaborate with cross-functional stakeholders (Marketing Ops, Sales, IT, Analytics) to drive data-driven marketing initiatives and operational alignment. Develop and enforce data governance policies to maintain data quality, accuracy, and regulatory compliance. Lead technical efforts in data migration, synchronization, and transformation across marketing systems. Create and maintain documentation for architecture, workflows, and integration processes. Provide thought leadership on MarTech innovation, platform modernization, and digital transformation. Mentor junior team members and foster knowledge sharing across the marketing technology team. Analyze campaign performance and attribution data to derive actionable insights and optimize marketing strategies. Required Qualifications 10+ years of IT experience, with 5+ years in Marketing Technology (MarTech) Engineering. Extensive hands-on experience with Adobe Marketo Engage, including campaign design, execution, lead management, and advanced automation, as well as building and maintaining integrations. Strong API development and integration experience with Marketo and external systems. Proven experience in Marketo Solution Architecture, with end-to-end implementation of complex campaign systems. Preferred Certification; Marketo Certified Solutions Architect (MCSA) or Adobe Marketo Engage Architect Master. Expertise in all Marketo modules: Marketing Activities, Smart Campaigns, Lead Nurturing, Segmentation, ABM, Web Personalization, Reporting, and more. Working knowledge of Salesforce CRM, including campaign and report management. Familiarity with LeanData, ZoomInfo, ActionIQ, AEP, Snowflake, and AWS (Lambda, API Gateway, SQS). Deep understanding of multi-touch attribution models and enterprise-level campaign strategies.
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Join to apply for the
Adobe Marketo Engage Sr. Principal Engineer/Architect
role at
Autodesk . Position Overview Autodesk is seeking a Marketo Senior Principal Engineer/Architect with deep expertise in Adobe Marketo Engage & Campaign Operations to lead the design and implementation of scalable, integrated marketing automation solutions. This role is pivotal to our digital transformation strategy, requiring both strategic leadership and hands-on execution. Key Responsibilities Design and implement complex, scalable marketing automation solutions using Adobe Marketo Engage. Lead discovery sessions to understand campaign needs, data flows, and operational objectives. Architect and manage multi-channel campaign frameworks, including lead scoring, nurturing, segmentation, and personalization. Integrate Marketo with enterprise platforms such as Salesforce, Snowflake, AWS, and CDPs (e.g., ActionIQ, AEP) using native connectors and custom APIs. Oversee technical configuration of Marketo, including workspaces, partitions, custom fields, forms, landing pages, and engagement programs. Conduct system audits and implement best practices to ensure high performance, scalability, and maintainability of the Marketo instance. Manage platform trust and security by monitoring integration health and addressing compliance and governance requirements. Collaborate with cross-functional stakeholders (Marketing Ops, Sales, IT, Analytics) to drive data-driven marketing initiatives and operational alignment. Develop and enforce data governance policies to maintain data quality, accuracy, and regulatory compliance. Lead technical efforts in data migration, synchronization, and transformation across marketing systems. Create and maintain documentation for architecture, workflows, and integration processes. Provide thought leadership on MarTech innovation, platform modernization, and digital transformation. Mentor junior team members and foster knowledge sharing across the marketing technology team. Analyze campaign performance and attribution data to derive actionable insights and optimize marketing strategies. Required Qualifications 10+ years of IT experience, with 5+ years in Marketing Technology (MarTech) Engineering. Extensive hands-on experience with Adobe Marketo Engage, including campaign design, execution, lead management, and advanced automation, as well as building and maintaining integrations. Strong API development and integration experience with Marketo and external systems. Proven experience in Marketo Solution Architecture, with end-to-end implementation of complex campaign systems. Preferred Certification; Marketo Certified Solutions Architect (MCSA) or Adobe Marketo Engage Architect Master. Expertise in all Marketo modules: Marketing Activities, Smart Campaigns, Lead Nurturing, Segmentation, ABM, Web Personalization, Reporting, and more. Working knowledge of Salesforce CRM, including campaign and report management. Familiarity with LeanData, ZoomInfo, ActionIQ, AEP, Snowflake, and AWS (Lambda, API Gateway, SQS). Deep understanding of multi-touch attribution models and enterprise-level campaign strategies.
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