Amazon is hiring: Principal, Product Marketing Manager, Ads, Amazon Advertising

Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM

San Francisco, CA

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self‑service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Key Responsibilities

Product Strategy & Customer Intelligence

• Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
• Partner with Product Managers to align customer research priorities with product roadmap development
• Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence‑based decision making through customer insights and market intelligence

Go‑to‑Market & Marketing Execution

• Develop and execute year‑long marketing strategies to drive awareness and adoption across the product portfolio
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
• Lead the development of product positioning, messaging, and strategic narrative
• Establish and maintain single‑source‑of‑truth documentation for product positioning, messaging, availability, best practices, and FAQs

Cross‑functional Leadership

• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
• Drive stakeholder alignment through regular engagement and clear communication of product vision
• Support effective Alpha/Beta testing programs and gather post‑launch customer feedback
• Guide the prioritization and development of case studies and research initiatives

Success Metrics

• Impact on product roadmap through customer insights
• Product adoption rates and engagement metrics
• Marketing campaign effectiveness
• Quality and effectiveness of marketing collateral
• Customer satisfaction and feedback

Basic Qualifications

• 10+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross‑functional marketing programs
• Experience driving direction and alignment with cross‑functional teams

Preferred Qualifications

• Experience working cross‑functionally across marketing, product management, analytics, UX, and research
• 6+ years of product or program management, product marketing, business development or technology experience
• Experience in Streaming TV Tech

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package.

Company: Amazon.com Services LLC

Job ID: A3127691