Anthropic
Segment Marketing Manager, Startups
Anthropic, San Francisco, California, United States, 94199
Segment Marketing Manager, Startups
at
Anthropic
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the Role Anthropic is seeking a strategic Segment Marketing Lead to support the startup marketing strategy at Anthropic, partnering directly with leading VCs (Y Combinator, Lightspeed Ventures, Accel) to help AI‑native startups and developers build with Claude. This is a 0‑to‑1 opportunity—you’ll be our first dedicated startup segment marketer, building the strategy and program infrastructure from the ground up. You’ll define how Anthropic engages with the fastest‑growing segment in technology and become our face to the VC ecosystem, directly influencing how thousands of developers and founders approach AI development.
Responsibilities
Enable strategic VC partnerships that drive portfolio engagement—design and launch co‑marketing programs with tier‑1 VCs (YC, Lightspeed, Bessemer, and more)
Stand up scaled ABM programs for high‑value startup accounts—build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder‑to‑founder programs, authentic community engagement)
Design and execute targeted events and programs for VC portfolios - help create Demo Days, office hours, workshops, and facilitate founder dinners that provide genuine value
Extend and adapt foundational product marketing messages into fully‑developed, startup‑specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
Partner closely with Venture Partnerships, Sales, Solutions, Product and manage both Field Marketing and Growth Marketing to drive integrated strategies
Align with startup sales teams on account prioritization, goals, and engagement strategies
Key Objectives
Build tight alignment with VC ecosystem and startup sales teams
Scale pipeline generation within AI‑native startup segment
Establish Anthropic as the AI partner of choice for high‑growth startups
Drive developer and founder adoption through authentic technical engagement
You May Be a Good Fit If You
Have 7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
Excel at 0‑to‑1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
Are data‑driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
Thrive in fast‑paced environments with bias to action and comfort with ambiguity
Ideal Candidates May Also Have
Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
Developer advocate or developer relations background with active presence in technical communities (GitHub, Stack Overflow, X, technical forums)
Technical background (former developer role, or equivalent hands‑on experience with code and AI)
Role‑Specific Policy For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to Apply None. Applications will be reviewed on a rolling basis until December 19th, then will continue review after January 5th.
Compensation Annual Salary: $255,000—$320,000 USD
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We Encourage You to Apply Even If You Don’t Meet Every Qualification We think AI systems like the ones we’re building have enormous social and ethical implications. We want representation to thrive and encourage all interested candidates to apply, even if they do not meet every single qualification. We strive to include a range of diverse perspectives on our team.
How We’re Different We believe that the highest‑impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large‑scale research efforts. We value impact—advancing our long‑term goals of steerable, trustworthy AI—rather than work on smaller and more specific puzzles. This collaborative approach, frequent research discussions, and strong communication skills set us apart.
Come Work with Us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Research Services
#J-18808-Ljbffr
at
Anthropic
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the Role Anthropic is seeking a strategic Segment Marketing Lead to support the startup marketing strategy at Anthropic, partnering directly with leading VCs (Y Combinator, Lightspeed Ventures, Accel) to help AI‑native startups and developers build with Claude. This is a 0‑to‑1 opportunity—you’ll be our first dedicated startup segment marketer, building the strategy and program infrastructure from the ground up. You’ll define how Anthropic engages with the fastest‑growing segment in technology and become our face to the VC ecosystem, directly influencing how thousands of developers and founders approach AI development.
Responsibilities
Enable strategic VC partnerships that drive portfolio engagement—design and launch co‑marketing programs with tier‑1 VCs (YC, Lightspeed, Bessemer, and more)
Stand up scaled ABM programs for high‑value startup accounts—build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder‑to‑founder programs, authentic community engagement)
Design and execute targeted events and programs for VC portfolios - help create Demo Days, office hours, workshops, and facilitate founder dinners that provide genuine value
Extend and adapt foundational product marketing messages into fully‑developed, startup‑specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
Partner closely with Venture Partnerships, Sales, Solutions, Product and manage both Field Marketing and Growth Marketing to drive integrated strategies
Align with startup sales teams on account prioritization, goals, and engagement strategies
Key Objectives
Build tight alignment with VC ecosystem and startup sales teams
Scale pipeline generation within AI‑native startup segment
Establish Anthropic as the AI partner of choice for high‑growth startups
Drive developer and founder adoption through authentic technical engagement
You May Be a Good Fit If You
Have 7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
Excel at 0‑to‑1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
Are data‑driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
Thrive in fast‑paced environments with bias to action and comfort with ambiguity
Ideal Candidates May Also Have
Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
Developer advocate or developer relations background with active presence in technical communities (GitHub, Stack Overflow, X, technical forums)
Technical background (former developer role, or equivalent hands‑on experience with code and AI)
Role‑Specific Policy For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to Apply None. Applications will be reviewed on a rolling basis until December 19th, then will continue review after January 5th.
Compensation Annual Salary: $255,000—$320,000 USD
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We Encourage You to Apply Even If You Don’t Meet Every Qualification We think AI systems like the ones we’re building have enormous social and ethical implications. We want representation to thrive and encourage all interested candidates to apply, even if they do not meet every single qualification. We strive to include a range of diverse perspectives on our team.
How We’re Different We believe that the highest‑impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large‑scale research efforts. We value impact—advancing our long‑term goals of steerable, trustworthy AI—rather than work on smaller and more specific puzzles. This collaborative approach, frequent research discussions, and strong communication skills set us apart.
Come Work with Us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Research Services
#J-18808-Ljbffr