AddSource
Sr. Data & Integration Architect
We are seeking an experienced
Data & Integration Architect
to design, build, and maintain robust marketing data pipelines. This role focuses on integrating platforms such as
Sitecore
and
Salesforce , ensuring strong data governance, and enabling
AI-driven analytics
to support personalized buyer journeys.
Experience: 12+ years of relevant experience
Location: Irving, TX; 3 days onsite per week.
Key Responsibilities
Design, build, and maintain data pipelines to ingest, transform, and model marketing and engagement data using
Databricks
or similar environments.
Develop integrations across
Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce , and other digital platforms to provide end-to-end visibility into the buyer journey.
Partner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security.
Create unified data models that connect engagement data, content consumption, account signals, and opportunity data to support analytics and journey-based insights.
Data Readiness
Collaborate with the
MarTech team
to ensure marketing platforms are configured and documented to support analytics and AI use cases.
Define and communicate
data capture standards , tagging requirements, and event tracking structures for complete buyer journey visibility.
Create and maintain
data dictionaries, taxonomies, and schemas
to ensure consistent and reliable data for analytics.
Serve as the primary liaison between
Analytics
and
MarTech
teams, translating analytical and modeling requirements into platform configuration and integration needs.
Conduct data audits to validate alignment of critical events, attributes, and identifiers across systems.
Define and maintain frameworks for capturing and structuring
web behavior, personalization events, and user interactions
within Sitecore and related systems.
Ensure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.
Support analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.
Partner with marketing AI specialists to ensure data structures support advanced use cases, including:
Buyer journey stage prediction
Next-best-action and next-best-content modeling
Audience and account-level engagement scoring
Personalized experience and content recommendation frameworks
Design and maintain data pipelines that make behavioral and engagement data
AI-ready .
Ensure all marketing data is connected and contextualized for AI-driven insights.
Evaluate and implement emerging technologies that enhance marketing’s ability to predict, personalize, and optimize engagement.
Educational Qualifications
Engineering Degree:
BE / ME / BTech / MTech / BSc / MSc
Technical certifications in multiple technologies are desirable
Skills Mandatory Skills
Strong experience in
data pipeline development
using
Databricks, Spark, SQL, and Python
Hands‑on experience with
Google Analytics, Google Sense, Sitecore Personalization, Azure Data Factory, and Databricks
Expertise in integrating marketing platforms such as
Sitecore, Google Marketing Platform, Salesforce, LinkedIn, and 6sense
Solid understanding of
data modeling, governance, and security standards
Knowledge of
digital marketing data structures, tagging, and event tracking
Proven ability to collaborate with
IT and Analytics teams
for data alignment
Good-to-Have Skills
Familiarity with cloud platforms such as
Azure, AWS, or GCP
Understanding of
AI/ML use cases
in marketing, including journey prediction and personalization
Experience with
web analytics and personalization frameworks , particularly Sitecore
Skills in
data visualization tools
such as Power BI or Tableau
Awareness of emerging technologies like
Customer Data Platforms (CDPs)
and
identity resolution
Seniority level Mid‑Senior level
Employment type Contract
Job function Information Technology
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at AddSource by 2x.
Get notified about new Integration Architect jobs in
Irving, TX .
#J-18808-Ljbffr
Data & Integration Architect
to design, build, and maintain robust marketing data pipelines. This role focuses on integrating platforms such as
Sitecore
and
Salesforce , ensuring strong data governance, and enabling
AI-driven analytics
to support personalized buyer journeys.
Experience: 12+ years of relevant experience
Location: Irving, TX; 3 days onsite per week.
Key Responsibilities
Design, build, and maintain data pipelines to ingest, transform, and model marketing and engagement data using
Databricks
or similar environments.
Develop integrations across
Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce , and other digital platforms to provide end-to-end visibility into the buyer journey.
Partner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security.
Create unified data models that connect engagement data, content consumption, account signals, and opportunity data to support analytics and journey-based insights.
Data Readiness
Collaborate with the
MarTech team
to ensure marketing platforms are configured and documented to support analytics and AI use cases.
Define and communicate
data capture standards , tagging requirements, and event tracking structures for complete buyer journey visibility.
Create and maintain
data dictionaries, taxonomies, and schemas
to ensure consistent and reliable data for analytics.
Serve as the primary liaison between
Analytics
and
MarTech
teams, translating analytical and modeling requirements into platform configuration and integration needs.
Conduct data audits to validate alignment of critical events, attributes, and identifiers across systems.
Define and maintain frameworks for capturing and structuring
web behavior, personalization events, and user interactions
within Sitecore and related systems.
Ensure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.
Support analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.
Partner with marketing AI specialists to ensure data structures support advanced use cases, including:
Buyer journey stage prediction
Next-best-action and next-best-content modeling
Audience and account-level engagement scoring
Personalized experience and content recommendation frameworks
Design and maintain data pipelines that make behavioral and engagement data
AI-ready .
Ensure all marketing data is connected and contextualized for AI-driven insights.
Evaluate and implement emerging technologies that enhance marketing’s ability to predict, personalize, and optimize engagement.
Educational Qualifications
Engineering Degree:
BE / ME / BTech / MTech / BSc / MSc
Technical certifications in multiple technologies are desirable
Skills Mandatory Skills
Strong experience in
data pipeline development
using
Databricks, Spark, SQL, and Python
Hands‑on experience with
Google Analytics, Google Sense, Sitecore Personalization, Azure Data Factory, and Databricks
Expertise in integrating marketing platforms such as
Sitecore, Google Marketing Platform, Salesforce, LinkedIn, and 6sense
Solid understanding of
data modeling, governance, and security standards
Knowledge of
digital marketing data structures, tagging, and event tracking
Proven ability to collaborate with
IT and Analytics teams
for data alignment
Good-to-Have Skills
Familiarity with cloud platforms such as
Azure, AWS, or GCP
Understanding of
AI/ML use cases
in marketing, including journey prediction and personalization
Experience with
web analytics and personalization frameworks , particularly Sitecore
Skills in
data visualization tools
such as Power BI or Tableau
Awareness of emerging technologies like
Customer Data Platforms (CDPs)
and
identity resolution
Seniority level Mid‑Senior level
Employment type Contract
Job function Information Technology
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at AddSource by 2x.
Get notified about new Integration Architect jobs in
Irving, TX .
#J-18808-Ljbffr