Casepoint
Campaign Marketing Manager - B2G/Government
Casepoint, Washington, District of Columbia, us, 20022
Campaign Marketing Manager – Government (B2G)
Base pay range $100,000.00/yr - $125,000.00/yr
Reports To:
Vice President of Demand Generation and Business Development
Work Location & Flexibility:
We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: AR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, NC, NH, NJ, NM, NV, NY, OH, OK, OR, PA, TX, VA, WA, WI, WV, WY. If you live outside these states, unfortunately we’re not able to consider your application at this time.
What You’ll Do (Key Responsibilities)
Build and execute integrated marketing campaigns targeting federal, state, and local government audiences to drive awareness, engagement, and pipeline.
Collaborate cross-functionally with product marketing, digital marketing, sales, and SDR/BDR teams to align public sector messaging, targeting, and account priorities.
Orchestrate multi-channel execution across email, paid social, display, search, webinars, content syndication, and other digital channels to support demand generation goals.
Develop compelling campaign assets and messaging tailored to government buyers, procurement stages, and compliance requirements.
Analyze and optimize campaign performance using data-driven insights to increase conversions and ROI.
Maintain campaign plans and calendars, ensuring cross-functional visibility and on-time execution.
Experiment with new tactics and technologies that improve targeting, personalization, and engagement across the funnel.
What You Bring To The Team
3-5 years of successful B2B software campaign marketing experience, selling to government, preferably at federal level.
Ability to design and execute multi-channel government-targeted campaigns that drive measurable marketing and pipeline impact.
Strong understanding of government buyer journeys, public sector procurement dynamics, or complex B2B buying cycles.
Demonstrated ability to translate messaging and product value into compelling campaign narratives and assets.
Proficiency with MarTech, CRM, and analytics tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn).
Skill in analyzing performance data and using insights to optimize targeting, content, and channel mix.
Comfort managing multiple projects simultaneously with strong organization and prioritization skills.
Collaborative working style: able to partner effectively with sales, product, and other marketing stakeholders.
Curiosity, creativity, and a test-and-learn mindset to continually improve campaign outcomes.
About Casepoint OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025, with a majority investment from Thoma Bravo. The merger combines OPEXUS' expertise in government process management and Casepoint's advanced data discovery technology to create a scalable platform that meets growing demands for efficient, secure data management in the public and regulated sectors. This collaboration enhances workflows for government and enterprise clients, focusing on data discovery, litigation, and compliance.
OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing and Sales
Industries:
Software Development
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Base pay range $100,000.00/yr - $125,000.00/yr
Reports To:
Vice President of Demand Generation and Business Development
Work Location & Flexibility:
We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: AR, AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, NC, NH, NJ, NM, NV, NY, OH, OK, OR, PA, TX, VA, WA, WI, WV, WY. If you live outside these states, unfortunately we’re not able to consider your application at this time.
What You’ll Do (Key Responsibilities)
Build and execute integrated marketing campaigns targeting federal, state, and local government audiences to drive awareness, engagement, and pipeline.
Collaborate cross-functionally with product marketing, digital marketing, sales, and SDR/BDR teams to align public sector messaging, targeting, and account priorities.
Orchestrate multi-channel execution across email, paid social, display, search, webinars, content syndication, and other digital channels to support demand generation goals.
Develop compelling campaign assets and messaging tailored to government buyers, procurement stages, and compliance requirements.
Analyze and optimize campaign performance using data-driven insights to increase conversions and ROI.
Maintain campaign plans and calendars, ensuring cross-functional visibility and on-time execution.
Experiment with new tactics and technologies that improve targeting, personalization, and engagement across the funnel.
What You Bring To The Team
3-5 years of successful B2B software campaign marketing experience, selling to government, preferably at federal level.
Ability to design and execute multi-channel government-targeted campaigns that drive measurable marketing and pipeline impact.
Strong understanding of government buyer journeys, public sector procurement dynamics, or complex B2B buying cycles.
Demonstrated ability to translate messaging and product value into compelling campaign narratives and assets.
Proficiency with MarTech, CRM, and analytics tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn).
Skill in analyzing performance data and using insights to optimize targeting, content, and channel mix.
Comfort managing multiple projects simultaneously with strong organization and prioritization skills.
Collaborative working style: able to partner effectively with sales, product, and other marketing stakeholders.
Curiosity, creativity, and a test-and-learn mindset to continually improve campaign outcomes.
About Casepoint OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025, with a majority investment from Thoma Bravo. The merger combines OPEXUS' expertise in government process management and Casepoint's advanced data discovery technology to create a scalable platform that meets growing demands for efficient, secure data management in the public and regulated sectors. This collaboration enhances workflows for government and enterprise clients, focusing on data discovery, litigation, and compliance.
OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing and Sales
Industries:
Software Development
#J-18808-Ljbffr