Highgate
Director of Sales & Marketing
Highgate Hotels is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
Location: Hyatt House Las Colinas, 5901 N MacArthur Blvd., Irving, TX 75039.
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments—including group, volume transient, and catering. The role also involves staying ahead of market trends, monitoring market share movement, conducting ongoing competitive analysis, and directing the property sales teams to ensure budgeted revenues are met or exceeded. Additionally, the Director must develop and execute a marketing communications plan that positions the hotel appropriately and manage the sales & marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments to include group, volume transient, and catering.
Assess and react to market trends, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, and manage the sales & marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position, and a wide array of traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand dynamics, and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analyses, and keep tabs on new supply.
Understand GEO source and develop a plan to penetrate the primary markets.
Develop and implement key segment strategy and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals that achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years of experience as a sales leader, with prior hotel sales experience.
Experience dealing with or communicating with ownership groups and asset managers.
Proficient in managing/using sales automation (DELPHI) & PMS systems.
Experience working collaboratively with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and the ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative & competitive team spirit and winning attitude.
Proficient in MS Office, including Word, Excel, and PowerPoint.
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority level Director
Employment type Full‑time
Job function Sales and Business Development
Industries Hospitality
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Location: Hyatt House Las Colinas, 5901 N MacArthur Blvd., Irving, TX 75039.
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments—including group, volume transient, and catering. The role also involves staying ahead of market trends, monitoring market share movement, conducting ongoing competitive analysis, and directing the property sales teams to ensure budgeted revenues are met or exceeded. Additionally, the Director must develop and execute a marketing communications plan that positions the hotel appropriately and manage the sales & marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments to include group, volume transient, and catering.
Assess and react to market trends, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, and manage the sales & marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position, and a wide array of traditional hotel reporting.
Understand and communicate market trends, demand generators, supply/demand dynamics, and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analyses, and keep tabs on new supply.
Understand GEO source and develop a plan to penetrate the primary markets.
Develop and implement key segment strategy and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals that achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.
At least 3 years of experience as a sales leader, with prior hotel sales experience.
Experience dealing with or communicating with ownership groups and asset managers.
Proficient in managing/using sales automation (DELPHI) & PMS systems.
Experience working collaboratively with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and the ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative & competitive team spirit and winning attitude.
Proficient in MS Office, including Word, Excel, and PowerPoint.
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority level Director
Employment type Full‑time
Job function Sales and Business Development
Industries Hospitality
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