LEARFIELD
Director, Revenue Generation - Sacramento State
LEARFIELD, Sacramento, California, United States, 95828
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Director, Revenue Generation - Sacramento State
role at
LEARFIELD
Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on‑site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high‑value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.
As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.
Learfield Amplify is actively seeking a Director, Revenue Generation to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.
Essential Duties & Responsibilities
Oversee revenue generation efforts involving ticket sales, new donor acquisition, customer service, premium seating, hospitality and other revenue‑generating opportunities
Responsible for the recruiting, hiring and professional development of revenue generation staff
Provide ongoing training, coaching and mentoring for revenue generation staff
Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing revenue
Develop and maintain a personal client base of ticket sales prospects and customers
Prepare and manage an annual Revenue Generation plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all our various customers
Effectively manage various group assets / experiences to maximize group ticket sales at all home games
Prepare timely and accurate sales reports that monitor progress of the revenue generation team both individually and collectively and ensure proper sales pacing to meet the goals set forth
Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and party suite rentals
Work closely with university athletic department marketing staff on promotions as it relates to driving revenue
Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental revenue
Minimum Qualifications
5+ years of experience working in sales with collegiate and/or professional sports team and 2+ years of experience working in a ticket sales management role
Superior communication skills, collaborative with strong leadership and interpersonal skills
Results‑oriented leader with proven ability to motivate people and maximize revenue production
Proven track record in revenue generation
Must be enthusiastic, creative and able to think both strategically and tactically
Ability to work in a dynamic, high‑paced environment
Ability to handle multiple tasks at one time
Highest level of personal and professional integrity and ethics
Strong customer service skills
Demonstrated proficiency in Microsoft Office Suite
Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
Willingness and ability to work long hours, including holidays and weekends as required
Preferred Qualifications
Bachelor’s Degree in Sports Administration or business field
The approximate national base pay range for this position is $70,304 to $75,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job‑related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Finance and Sales
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Director, Revenue Generation - Sacramento State
role at
LEARFIELD
Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on‑site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high‑value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.
As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.
Learfield Amplify is actively seeking a Director, Revenue Generation to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.
Essential Duties & Responsibilities
Oversee revenue generation efforts involving ticket sales, new donor acquisition, customer service, premium seating, hospitality and other revenue‑generating opportunities
Responsible for the recruiting, hiring and professional development of revenue generation staff
Provide ongoing training, coaching and mentoring for revenue generation staff
Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing revenue
Develop and maintain a personal client base of ticket sales prospects and customers
Prepare and manage an annual Revenue Generation plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all our various customers
Effectively manage various group assets / experiences to maximize group ticket sales at all home games
Prepare timely and accurate sales reports that monitor progress of the revenue generation team both individually and collectively and ensure proper sales pacing to meet the goals set forth
Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and party suite rentals
Work closely with university athletic department marketing staff on promotions as it relates to driving revenue
Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental revenue
Minimum Qualifications
5+ years of experience working in sales with collegiate and/or professional sports team and 2+ years of experience working in a ticket sales management role
Superior communication skills, collaborative with strong leadership and interpersonal skills
Results‑oriented leader with proven ability to motivate people and maximize revenue production
Proven track record in revenue generation
Must be enthusiastic, creative and able to think both strategically and tactically
Ability to work in a dynamic, high‑paced environment
Ability to handle multiple tasks at one time
Highest level of personal and professional integrity and ethics
Strong customer service skills
Demonstrated proficiency in Microsoft Office Suite
Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
Willingness and ability to work long hours, including holidays and weekends as required
Preferred Qualifications
Bachelor’s Degree in Sports Administration or business field
The approximate national base pay range for this position is $70,304 to $75,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job‑related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Finance and Sales
#J-18808-Ljbffr