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Warschawski

Senior Digital Marketing Strategist

Warschawski, Baltimore, Maryland, United States, 21276

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We are looking for an entrepreneurial, results‑driven Senior Digital Marketing Strategist with proven experience developing and executing comprehensive digital strategies, including: paid search (SEM/PPC), programmatic display/video, paid social, e‑mail marketing and/or SEO campaigns, along with cross‑functional experience in social media management, marketing and/or branding. Exceptional communication skills, incredible attention to detail and a “can‑do” attitude are absolutely essential for success in this role.

In this position, you will be integral in the development and execution of SEM, paid social, and other digital marketing communication strategies for the agency’s clients. This involves everything from performing robust data analysis to campaign conceptualization, creation, development, implementation, monitoring & reporting.

Candidate Skills/Requirements:

Superior analytical & communications skills – must be able to understand complex problems and articulate logical, defensible solutions

Fulfill and assist with SEO, paid social, paid search, and/or social media plans, as well as other digital marketing campaigns

Ability to build & manage high‑performing PPC campaigns (paid social, paid search, programmatic display/video, PMax, demand gen, etc.)

Experience with: Bing Ads, Google Ads, Meta Advertising, Pinterest Ads, Twitter Ads & Google/Adobe Analytics

Experience with: Moz, SEMrush, AHRefs, SpyFu and other related SEM/SEO tools

Perform competitive and industry research to identify digital marketing opportunities

Possess an understanding of existing and emerging social platforms, including video advertising

Assist in developing, coordinating, producing, editing, proofing, and delivering digital content and marketing materials

Develop success metrics and measure/analyze campaign results in order to demonstrate success

Nice to Have Experience:

Experience working on an open‑source CMS (WordPress)

Experience with email marketing (Constant Contact, Listrak, Marketo, HubSpot, MailChimp)

Facebook Advertising, Adobe Analytics, Google Ads and/or Google Analytics certification(s) are a major plus

HubSpot Certification or Marketo Certification

Salary commensurate with experience. Warschawski offers a competitive benefits package and a great work environment.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Sales

Industries Advertising Services

Annapolis Junction, MD $84,500.00‑$143,700.00

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