ThinkingData
VP Marketing | Startup Acquired | B2B & B2C Growth | GTM, Brand, Demand Gen
About ThinkingData
ThinkingData is a fast-growing, Sequoia-backed gaming analytics and live-ops platform used by +1500 companies worldwide. We help developers make smarter, data-driven decisions that improve player engagement, retention, and revenue. As we expand in the U.S and European markets, we are building a world‑class marketing engine to position ThinkingData as a category leader in analytics for gaming.
Role Overview We’re looking for a Content Marketing Manager who is equal parts strategist, creator, and manager. You will own the full content lifecycle from planning and writing to publishing and optimizing and shape how North American & European studios discover, evaluate, and adopt ThinkingData. This is a hands‑on, high‑impact role where you’ll create content across formats (blogs, case studies, eBooks, webinars, product explainers, social content, etc.), manage our content calendar, and help build a repeatable content engine. This role will evolve into managing additional writers and designers within a few months.
What You’ll Do
Develop and manage a monthly/quarterly content calendar aligned with marketing and business priorities
Conduct keyword research and competitor analysis to guide high‑impact content opportunities
Identify content gaps and proactively pitch new ideas for gaming studios, product teams, and data leaders
Content Creation
Write clear, compelling, high‑quality content across formats:
eBooks, guides & whitepapers
Webinars & thought‑leadership outlines
Website and landing page copy
Product releases & feature content
Ensure all content matches our brand voice and supports SEO + conversion goals
SEO, Growth & Reporting
Optimize all content for search performance and readability
Track and report on organic traffic, engagement, and content‑driven conversions
Drive consistent growth in website visibility and keyword rankings
Social Media & Distribution
Manage social media planning and posting (primarily LinkedIn)
Create engaging visual and written content tailored to each platform
Drive distribution for major content pieces across email, social, and partner channels
Design & Creative Support
Use Canva and Adobe tools to create:
On‑brand graphics
Simple illustrations or diagrams
Visual assets for blogs, social media, and eBooks
Collaborate and manage external designers
Cross‑Functional Collaboration
Partner with product, sales, and data teams to turn insights into high‑value content
Support event marketing with session descriptions, speaker content, and recap materials
Build templates, improve workflows, sales enablement and contribute to a scalable content engine
What We’re Looking For
7+ years in content marketing, copywriting, or a growth/content‑focused role
Exceptional writing skills with a strong portfolio (long‑form + creative + technical)
Experience owning a content calendar and publishing workflow
Strong understanding of SEO and building long‑term organic growth
Hands‑on experience managing social media for a brand (especially LinkedIn)
Proficiency in Canva and basic Adobe tools (Illustrator/Photoshop)
Ability to create eBooks, guides, case studies, webinar materials, etc.
Strong project management and organization skills
Ability to thrive in a fast‑moving, startup‑like environment
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at ThinkingData by 2x
Menlo Park, CA $128,000.00-$186,000.00 2 weeks ago
#J-18808-Ljbffr
Role Overview We’re looking for a Content Marketing Manager who is equal parts strategist, creator, and manager. You will own the full content lifecycle from planning and writing to publishing and optimizing and shape how North American & European studios discover, evaluate, and adopt ThinkingData. This is a hands‑on, high‑impact role where you’ll create content across formats (blogs, case studies, eBooks, webinars, product explainers, social content, etc.), manage our content calendar, and help build a repeatable content engine. This role will evolve into managing additional writers and designers within a few months.
What You’ll Do
Develop and manage a monthly/quarterly content calendar aligned with marketing and business priorities
Conduct keyword research and competitor analysis to guide high‑impact content opportunities
Identify content gaps and proactively pitch new ideas for gaming studios, product teams, and data leaders
Content Creation
Write clear, compelling, high‑quality content across formats:
eBooks, guides & whitepapers
Webinars & thought‑leadership outlines
Website and landing page copy
Product releases & feature content
Ensure all content matches our brand voice and supports SEO + conversion goals
SEO, Growth & Reporting
Optimize all content for search performance and readability
Track and report on organic traffic, engagement, and content‑driven conversions
Drive consistent growth in website visibility and keyword rankings
Social Media & Distribution
Manage social media planning and posting (primarily LinkedIn)
Create engaging visual and written content tailored to each platform
Drive distribution for major content pieces across email, social, and partner channels
Design & Creative Support
Use Canva and Adobe tools to create:
On‑brand graphics
Simple illustrations or diagrams
Visual assets for blogs, social media, and eBooks
Collaborate and manage external designers
Cross‑Functional Collaboration
Partner with product, sales, and data teams to turn insights into high‑value content
Support event marketing with session descriptions, speaker content, and recap materials
Build templates, improve workflows, sales enablement and contribute to a scalable content engine
What We’re Looking For
7+ years in content marketing, copywriting, or a growth/content‑focused role
Exceptional writing skills with a strong portfolio (long‑form + creative + technical)
Experience owning a content calendar and publishing workflow
Strong understanding of SEO and building long‑term organic growth
Hands‑on experience managing social media for a brand (especially LinkedIn)
Proficiency in Canva and basic Adobe tools (Illustrator/Photoshop)
Ability to create eBooks, guides, case studies, webinar materials, etc.
Strong project management and organization skills
Ability to thrive in a fast‑moving, startup‑like environment
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at ThinkingData by 2x
Menlo Park, CA $128,000.00-$186,000.00 2 weeks ago
#J-18808-Ljbffr