Strength Of Nature, A Godrej Company
Senior Category Marketing Lead
Strength Of Nature, A Godrej Company, Atlanta, Georgia, United States, 30383
Strength of Nature (SON) is a legacy house of brands delivering science-backed, culturally grounded, accessibly priced haircare solutions for diverse textures. Our portfolio includes African Pride, Just For Me, Darling, Motions, ProLine, Soft & Beautiful, TCB, Dream Kids. SON is led by a diverse team with deep expertise in textured haircare and a shared commitment to serving consumers with authenticity, care, and excellence.
About the Role We’re hiring a Marketing Manager – Textured Hair Category to lead the strategy, performance, and daily execution for SON’s largest and most iconic business segment. This portfolio is the heart of SON and consists of:
African Pride
Just For Me
Darling
Motions
ProLine
Soft & Beautiful
TCB
Dream Kids
This is a high-impact individual contributor role responsible for driving category strategy, shaping brand narratives, leading GTM execution, and partnering with Sales, Digital, Creative, and Innovation to grow the textured hair category. You will report to the Head of Marketing & Growth and collaborate closely with the Chief Commercial Officer.
What You’ll Lead CATEGORY STRATEGY Own category strategy for African Pride, Just For Me, Darling, and Legacy Brands.
Bring SON’s message pillars to life: Science × Results, Access & Value, Culture-Led Design.
Build culturally resonant, insight-led category plans.
PORTFOLIO MANAGEMENT Lead annual planning and category architecture.
Modernize packaging, claims, product communication.
Optimize SKU mix, assortment, and channel strategy.
Own GTM plans across Retail, OTC, eCommerce, and International.
Develop compelling retailer sell‑in stories and category narratives.
Guide creative needs with Creative Services.
CROSS-FUNCTIONAL PARTNERSHIP Work with Sales to strengthen distribution and productivity.
Partner with Digital Commerce to improve PDP content, SEO, ratings, and retail media.
Collaborate with Innovation & CMI on claims, insights, and concept development.
Work with Marketing PMO to ensure workflow governance and timeline discipline.
PERFORMANCE & ANALYTICS Analyze POS trends, category performance, sentiment, pricing, and share.
Identify growth drivers and risks; create corrective plans.
Present category performance to senior leadership.
What We’re Looking For Experience
7+ years in Brand or Category Management (CPG or Beauty preferred)
Experience with textured haircare or multicultural consumers
Demonstrated success leading cross‑functional initiatives
Skills
Strategic thinker with sharp execution discipline
Strong communicator with cultural fluency
Ability to influence across teams
Skilled in storytelling and retailer communication
Why This Role Matters The Textured Hair Category is SON’s foundation — shaping relevance, trust, retail confidence, and long‑term growth. This role will modernize heritage brands, shape culturally resonant narratives, and bring SON’s refreshed identity to life across every consumer touchpoint. You will directly influence how millions of consumers experience our brands and lead category shaping at a critical moment in SON’s evolution.
What We Offer
High visibility with senior leadership
Ownership of SON’s core business
Hybrid work environment (Atlanta) (In office 3 days, WFH 2 days)
Opportunity to help modernize iconic brands
Ready to Lead the Future of Textured Haircare? Apply now or reach out directly for a confidential conversation.
Seniorities & Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Personal Care Product Manufacturing
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About the Role We’re hiring a Marketing Manager – Textured Hair Category to lead the strategy, performance, and daily execution for SON’s largest and most iconic business segment. This portfolio is the heart of SON and consists of:
African Pride
Just For Me
Darling
Motions
ProLine
Soft & Beautiful
TCB
Dream Kids
This is a high-impact individual contributor role responsible for driving category strategy, shaping brand narratives, leading GTM execution, and partnering with Sales, Digital, Creative, and Innovation to grow the textured hair category. You will report to the Head of Marketing & Growth and collaborate closely with the Chief Commercial Officer.
What You’ll Lead CATEGORY STRATEGY Own category strategy for African Pride, Just For Me, Darling, and Legacy Brands.
Bring SON’s message pillars to life: Science × Results, Access & Value, Culture-Led Design.
Build culturally resonant, insight-led category plans.
PORTFOLIO MANAGEMENT Lead annual planning and category architecture.
Modernize packaging, claims, product communication.
Optimize SKU mix, assortment, and channel strategy.
Own GTM plans across Retail, OTC, eCommerce, and International.
Develop compelling retailer sell‑in stories and category narratives.
Guide creative needs with Creative Services.
CROSS-FUNCTIONAL PARTNERSHIP Work with Sales to strengthen distribution and productivity.
Partner with Digital Commerce to improve PDP content, SEO, ratings, and retail media.
Collaborate with Innovation & CMI on claims, insights, and concept development.
Work with Marketing PMO to ensure workflow governance and timeline discipline.
PERFORMANCE & ANALYTICS Analyze POS trends, category performance, sentiment, pricing, and share.
Identify growth drivers and risks; create corrective plans.
Present category performance to senior leadership.
What We’re Looking For Experience
7+ years in Brand or Category Management (CPG or Beauty preferred)
Experience with textured haircare or multicultural consumers
Demonstrated success leading cross‑functional initiatives
Skills
Strategic thinker with sharp execution discipline
Strong communicator with cultural fluency
Ability to influence across teams
Skilled in storytelling and retailer communication
Why This Role Matters The Textured Hair Category is SON’s foundation — shaping relevance, trust, retail confidence, and long‑term growth. This role will modernize heritage brands, shape culturally resonant narratives, and bring SON’s refreshed identity to life across every consumer touchpoint. You will directly influence how millions of consumers experience our brands and lead category shaping at a critical moment in SON’s evolution.
What We Offer
High visibility with senior leadership
Ownership of SON’s core business
Hybrid work environment (Atlanta) (In office 3 days, WFH 2 days)
Opportunity to help modernize iconic brands
Ready to Lead the Future of Textured Haircare? Apply now or reach out directly for a confidential conversation.
Seniorities & Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Personal Care Product Manufacturing
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