Coca-Cola Consolidated
Manager Area Sales
role at
Coca-Cola Consolidated
Requisition ID: 241818
Pay Range: $86,000.00 - $110,000.00, depending upon experience
Locations: Alexandria, Cumberland, Fredericksburg, Hagerstown, Staunton
Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose! We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.
Career Growth: Clear pathways to advance and develop your career
Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
Purpose-Driven: Create meaningful impact in the communities you serve
Professional Development: Dedicated training + personalized mentorship
Job Overview The Area Sales Manager (ASM) is responsible for the direct management and leadership for an assigned sales Market. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to the appropriate levels of management to ensure expected revenue goals are met. The ASM also ensures the delivery of a business plan by leading the Sales and Delivery organization to identify opportunities, establish goals and objectives to deliver business plan and goals; balance stakeholders; manage business changes; ensure new program benefits are obtained; monitor key performance metrics, and managing resources efficiently.
Duties & Responsibilities
Coaches, teaches, and trains District Sales Managers to successfully deliver results
Drives RED improvement and collaborates with Coca-Cola North America (CCNA) and other key stakeholders to grow market share and develop teammates
Fosters a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
Provides honest assessments of team members for effectiveness and development and resources for learning to create strategic developmental plans necessary to support continuous improvement and career growth opportunities
Owns customer service, relationships, and growth with internal and external stakeholders through the establishment of positive, profitable, selling relationships with key customers to drive successful execution of our commercial plans in the market
Leads the strengthening of community relationships through collaboration and sharing of best practices within our industry and developing and influencing solutions for National and local customers to grow profitably
Defines Look of Success (LOS) and ensures understanding through effective communication and establishment of accountability of team members while tracking and reporting results accurately
Delivers operating plan by managing all relevant activities, including but not limited to administrative duties to support the business plan and establishing a positive rapport within the communities of assigned market
Leads cross-functional collaboration by partnering with other functional departments including Warehouse department leaders to ensure shared expectations are met and exceeded
Establishes management routines to ensure communication between all departments is maintained; provides input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue
Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines; engaging and developing teammates through effective performance management, and coaching and training
Implements continuous improvement methods while maintaining customer focus, and embodies company purpose and values to inspire servant leadership
Knowledge, Skills, & Abilities
Shared Company Ethics, Values
Advanced selling skills
Proven leadership ability, personnel management skills
Excellent problem solving, analytical skills
Strong attention to detail
Sales management skills
Excellent safety record, excellent driving record required (a 7-year Motor Vehicle Record will be reviewed)
Proven customer management ability strongly preferred
7 years progressive management experience in soft drink, beverage industry or related industry strongly preferred
Excellent PC skills (MS Word, Excel, PowerPoint)
Ability to work a flexible schedule as needed
High School diploma required, college degree strongly preferred
Collaboration with internal and external customers, inspires and motivates others, aspires to train and develop others
Strong Communication on all platforms
Managerial courage
Minimum Qualifications
High school diploma or GED
Valid Driver’s License
Preferred Qualifications
Knowledge acquired through 5 to up to 7 years of work experience
Bachelor's degree is strongly preferred but not required
Work Environment Work environment will vary
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
Seniority Level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Food and Beverage Services
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role at
Coca-Cola Consolidated
Requisition ID: 241818
Pay Range: $86,000.00 - $110,000.00, depending upon experience
Locations: Alexandria, Cumberland, Fredericksburg, Hagerstown, Staunton
Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose! We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.
Career Growth: Clear pathways to advance and develop your career
Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
Purpose-Driven: Create meaningful impact in the communities you serve
Professional Development: Dedicated training + personalized mentorship
Job Overview The Area Sales Manager (ASM) is responsible for the direct management and leadership for an assigned sales Market. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to the appropriate levels of management to ensure expected revenue goals are met. The ASM also ensures the delivery of a business plan by leading the Sales and Delivery organization to identify opportunities, establish goals and objectives to deliver business plan and goals; balance stakeholders; manage business changes; ensure new program benefits are obtained; monitor key performance metrics, and managing resources efficiently.
Duties & Responsibilities
Coaches, teaches, and trains District Sales Managers to successfully deliver results
Drives RED improvement and collaborates with Coca-Cola North America (CCNA) and other key stakeholders to grow market share and develop teammates
Fosters a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
Provides honest assessments of team members for effectiveness and development and resources for learning to create strategic developmental plans necessary to support continuous improvement and career growth opportunities
Owns customer service, relationships, and growth with internal and external stakeholders through the establishment of positive, profitable, selling relationships with key customers to drive successful execution of our commercial plans in the market
Leads the strengthening of community relationships through collaboration and sharing of best practices within our industry and developing and influencing solutions for National and local customers to grow profitably
Defines Look of Success (LOS) and ensures understanding through effective communication and establishment of accountability of team members while tracking and reporting results accurately
Delivers operating plan by managing all relevant activities, including but not limited to administrative duties to support the business plan and establishing a positive rapport within the communities of assigned market
Leads cross-functional collaboration by partnering with other functional departments including Warehouse department leaders to ensure shared expectations are met and exceeded
Establishes management routines to ensure communication between all departments is maintained; provides input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue
Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines; engaging and developing teammates through effective performance management, and coaching and training
Implements continuous improvement methods while maintaining customer focus, and embodies company purpose and values to inspire servant leadership
Knowledge, Skills, & Abilities
Shared Company Ethics, Values
Advanced selling skills
Proven leadership ability, personnel management skills
Excellent problem solving, analytical skills
Strong attention to detail
Sales management skills
Excellent safety record, excellent driving record required (a 7-year Motor Vehicle Record will be reviewed)
Proven customer management ability strongly preferred
7 years progressive management experience in soft drink, beverage industry or related industry strongly preferred
Excellent PC skills (MS Word, Excel, PowerPoint)
Ability to work a flexible schedule as needed
High School diploma required, college degree strongly preferred
Collaboration with internal and external customers, inspires and motivates others, aspires to train and develop others
Strong Communication on all platforms
Managerial courage
Minimum Qualifications
High school diploma or GED
Valid Driver’s License
Preferred Qualifications
Knowledge acquired through 5 to up to 7 years of work experience
Bachelor's degree is strongly preferred but not required
Work Environment Work environment will vary
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
Seniority Level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Food and Beverage Services
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