Morada Senior Living
Director of Sales
Morada Senior Living
Overview Morada Senior Living, proudly part of the Discovery Senior Living family, manages care‑ and lifestyle‑focused senior living communities across Texas, Oklahoma, New Mexico, and Colorado. Built on our “Pillars of Excellence,” we employ thousands of Team Members and are committed to a positive work environment that recognizes the value of excellent care for our residents.
The Director of Sales (DOS) manages all sales operations for a community, connecting with prospective residents through multiple communication platforms to inspire them to move into the community. The DOS converts leads to move‑ins, achieves occupancy targets, and optimizes revenue.
Responsibilities Sales
Interact with all leads provided through multiple channels and convert those leads into residents using professional selling skills and our sales process.
Build customer‑focused relationships by advancing the lead through the sales process and gaining customer commitment.
Execute all facets of the Sales Playbook, including discovery, objection handling, and closing techniques to achieve budgeted occupancy and net revenue.
Manage sales tracking reports and provide daily updates to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least weekly.
Consistently conduct on‑site walkthroughs of the community to ensure tour path and model rooms are ready.
Plan and execute local sales events to generate and convert leads.
Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Track leads, keeping accurate records of all leads and prospects, and all sales activities using a CRM.
Collaborate with Executive Director and marketing teams to develop tactics that achieve lead goals.
Market Conditions
Conduct quarterly competitive market research, including product ranking and analysis, and report data into the competitive market analysis tool.
Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strive to meet predetermined monthly sales goals.
Determine which revenue drivers to utilize, including pricing, incentives, and inventory management, to optimize net revenue and achieve budget.
Use selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics to make recommendations that improve community NOI.
Provide expert advice to prospective residents, internal and external business partners.
External Business Development
Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.
Lead monthly referral development meetings with the Executive Director and executive team members.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the Move‑In Packet with the resident and/or family.
Facilitate and coordinate the Resident Assessment with the clinical team.
Oversee and manage the move‑in process to ensure a smooth transition into the community.
Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date.
Coordinate with the Executive Director, BOM, and DHW on the resident’s administrative files to ensure timely lease signing.
Leadership and Development
Keep abreast of professional development through reading, conferences, and training sessions.
Act professionally and honestly in representing the community concept of senior living.
Actively participate in all community leadership meetings and functions.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or related field preferred.
Two years of marketing/sales experience in a senior living setting preferred.
Proficient in Microsoft Office (Word, Excel, Outlook, Power Point).
Experience working with sales CRM systems and tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurances, paid time off and paid holidays. They are also eligible to participate in a 401(k) plan with company match, an Employee Assistance Program, and accident insurance policies.
EOE D/V
Job Details
Seniority level: Mid‑Senior level
Employment type: Other
Job function: Sales and Business Development
Job code: 1004156
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Overview Morada Senior Living, proudly part of the Discovery Senior Living family, manages care‑ and lifestyle‑focused senior living communities across Texas, Oklahoma, New Mexico, and Colorado. Built on our “Pillars of Excellence,” we employ thousands of Team Members and are committed to a positive work environment that recognizes the value of excellent care for our residents.
The Director of Sales (DOS) manages all sales operations for a community, connecting with prospective residents through multiple communication platforms to inspire them to move into the community. The DOS converts leads to move‑ins, achieves occupancy targets, and optimizes revenue.
Responsibilities Sales
Interact with all leads provided through multiple channels and convert those leads into residents using professional selling skills and our sales process.
Build customer‑focused relationships by advancing the lead through the sales process and gaining customer commitment.
Execute all facets of the Sales Playbook, including discovery, objection handling, and closing techniques to achieve budgeted occupancy and net revenue.
Manage sales tracking reports and provide daily updates to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least weekly.
Consistently conduct on‑site walkthroughs of the community to ensure tour path and model rooms are ready.
Plan and execute local sales events to generate and convert leads.
Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Track leads, keeping accurate records of all leads and prospects, and all sales activities using a CRM.
Collaborate with Executive Director and marketing teams to develop tactics that achieve lead goals.
Market Conditions
Conduct quarterly competitive market research, including product ranking and analysis, and report data into the competitive market analysis tool.
Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strive to meet predetermined monthly sales goals.
Determine which revenue drivers to utilize, including pricing, incentives, and inventory management, to optimize net revenue and achieve budget.
Use selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics to make recommendations that improve community NOI.
Provide expert advice to prospective residents, internal and external business partners.
External Business Development
Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.
Lead monthly referral development meetings with the Executive Director and executive team members.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the Move‑In Packet with the resident and/or family.
Facilitate and coordinate the Resident Assessment with the clinical team.
Oversee and manage the move‑in process to ensure a smooth transition into the community.
Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date.
Coordinate with the Executive Director, BOM, and DHW on the resident’s administrative files to ensure timely lease signing.
Leadership and Development
Keep abreast of professional development through reading, conferences, and training sessions.
Act professionally and honestly in representing the community concept of senior living.
Actively participate in all community leadership meetings and functions.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or related field preferred.
Two years of marketing/sales experience in a senior living setting preferred.
Proficient in Microsoft Office (Word, Excel, Outlook, Power Point).
Experience working with sales CRM systems and tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurances, paid time off and paid holidays. They are also eligible to participate in a 401(k) plan with company match, an Employee Assistance Program, and accident insurance policies.
EOE D/V
Job Details
Seniority level: Mid‑Senior level
Employment type: Other
Job function: Sales and Business Development
Job code: 1004156
#J-18808-Ljbffr