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Brand GTM Manager – Jobs via Dice
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Brand GTM Manager
role at
Jobs via Dice . Apply now to be among the first 25 applicants.
Responsibilities
Lead framing of full consumer GTM plans for Instagram's global brand team, coalescing briefs with Marketing Insights and Strategy partners, campaign success metrics and measurement approach with Marketing Data Science, media planning with media partners, and own overarching budget for campaigns.
Own narrative of all campaign reporting and GTM updates, gathering timelines and inputs from cross‑functional partners.
Leverage quantitative and qualitative insights from research and analysis to influence GTM briefs and strategies, and evaluate campaign performance.
Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Demonstrate a strong understanding of the broader Instagram ecosystem and competitive landscape.
Present full GTM strategy and creative to core marketing leadership for feedback and steering.
Align and organize horizontal stakeholders such as communications, editorial, and product to support and execute scaled marketing programs.
Qualifications
7+ years of consumer marketing experience, preferably in a digital brand with directly transferable experience (media, tech company, entertainment, consumer retail).
Interest in developing marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product, with a sharp focus on growing brand preference.
Strong communication skills, including communicating to internal executive and product teams, and conveying for consumer‑facing audiences.
Knowledgeable in brand marketing and understanding how brands interact with consumers in culture‑specific contexts.
Demonstrated skills on both strategic and tactical levels.
Ability to manage fast‑moving projects and complex cross‑functional teams.
Job Type & Location This contract position is based out of Menlo Park, CA.
Pay And Benefits The pay range for this position is $70.00 - $75.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, benefits available for this temporary role may include medical, dental & vision, critical illness, accident, and hospital coverage, 401(k) retirement plan with pre‑tax and Roth post‑tax contributions, life insurance (voluntary life & AD&D for the employee and dependents), short‑ and long‑term disability, health spending account (HSA), transportation benefits, employee assistance program, and time off/leave (PTO, vacation or sick leave).
Workplace Type This is a fully remote position.
Application Deadline This position is anticipated to close on Dec 30, 2025.
Diversity and Inclusion The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Brand GTM Manager
role at
Jobs via Dice . Apply now to be among the first 25 applicants.
Responsibilities
Lead framing of full consumer GTM plans for Instagram's global brand team, coalescing briefs with Marketing Insights and Strategy partners, campaign success metrics and measurement approach with Marketing Data Science, media planning with media partners, and own overarching budget for campaigns.
Own narrative of all campaign reporting and GTM updates, gathering timelines and inputs from cross‑functional partners.
Leverage quantitative and qualitative insights from research and analysis to influence GTM briefs and strategies, and evaluate campaign performance.
Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Demonstrate a strong understanding of the broader Instagram ecosystem and competitive landscape.
Present full GTM strategy and creative to core marketing leadership for feedback and steering.
Align and organize horizontal stakeholders such as communications, editorial, and product to support and execute scaled marketing programs.
Qualifications
7+ years of consumer marketing experience, preferably in a digital brand with directly transferable experience (media, tech company, entertainment, consumer retail).
Interest in developing marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product, with a sharp focus on growing brand preference.
Strong communication skills, including communicating to internal executive and product teams, and conveying for consumer‑facing audiences.
Knowledgeable in brand marketing and understanding how brands interact with consumers in culture‑specific contexts.
Demonstrated skills on both strategic and tactical levels.
Ability to manage fast‑moving projects and complex cross‑functional teams.
Job Type & Location This contract position is based out of Menlo Park, CA.
Pay And Benefits The pay range for this position is $70.00 - $75.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, benefits available for this temporary role may include medical, dental & vision, critical illness, accident, and hospital coverage, 401(k) retirement plan with pre‑tax and Roth post‑tax contributions, life insurance (voluntary life & AD&D for the employee and dependents), short‑ and long‑term disability, health spending account (HSA), transportation benefits, employee assistance program, and time off/leave (PTO, vacation or sick leave).
Workplace Type This is a fully remote position.
Application Deadline This position is anticipated to close on Dec 30, 2025.
Diversity and Inclusion The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
#J-18808-Ljbffr