Google
Growth Marketing Manager, YouTube Platforms
Google, San Bruno, California, United States, 94066
Growth Marketing Manager, YouTube Platforms
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This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing, growth, or related functions including 2 years performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization etc.
Experience managing cross-functional or cross-team projects.
Preferred qualifications
Experience with media campaign execution.
Experience with marketing analytics, metric analysis, and measurement.
Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and data science.
Ability to set goals and systematically prioritize initiatives.
Excellent process and project management skills.
About The Job The YouTube Integrated Marketing Platforms team is a strategic hub for YouTube’s growth - with technical expertise, best practices, tools, and services that scale across all of YouTube Marketing. We drive a huge impact on the world's biggest marketing funnel - YouTube itself. We scale and develop owned and operated channels to help all teams drive growth.
As a Growth Marketing Platform Manager, you will be responsible for YouTube’s in-product marketing activation, ensuring that the overall program is delivering the most value for YouTube users and the business. You will be responsible for ensuring our capabilities, features, policy, and other launches support effective Marketing promotion at scale. You will understand all technical capabilities that impact in-product marketing, actively influence the product roadmap, and provide inputs to all relevant cross-functional workstreams to shape technical development. You will roll out new launches and policy changes to the Marketing organization to ensure scaled usage and compliance.
Responsibilities
Develop strategies for improving efficiency for campaign operations and work with a team of cross-functional stakeholders to deliver on our goal.
Partner with Go-to-Market, Growth, and Product Marketing teams across YouTube on global campaign activation priorities, including Shorts, Connected TV, Music and Premium, and other emerging product areas.
Work with cross functional teams to evolve and uphold platform governance, and ensure teams are able to leverage in-product marketing effectively through clear and consistent policies, including active consultation across initiatives, education and communications to the marketing organization.
Lead marketing requirements for new platform capabilities, support experiments, and land marketing adoption.
Drive thought leadership on data-backed insights of platform performance and present findings to executive leadership in Marketing and Product. Operationalize program level performance indicators for Return on Investment (ROI) calculation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Seniority level Not Applicable
Employment type Full-time
Job function Product Management and Engineering
Industries Information Services and Technology, Information and Internet
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This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing, growth, or related functions including 2 years performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization etc.
Experience managing cross-functional or cross-team projects.
Preferred qualifications
Experience with media campaign execution.
Experience with marketing analytics, metric analysis, and measurement.
Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and data science.
Ability to set goals and systematically prioritize initiatives.
Excellent process and project management skills.
About The Job The YouTube Integrated Marketing Platforms team is a strategic hub for YouTube’s growth - with technical expertise, best practices, tools, and services that scale across all of YouTube Marketing. We drive a huge impact on the world's biggest marketing funnel - YouTube itself. We scale and develop owned and operated channels to help all teams drive growth.
As a Growth Marketing Platform Manager, you will be responsible for YouTube’s in-product marketing activation, ensuring that the overall program is delivering the most value for YouTube users and the business. You will be responsible for ensuring our capabilities, features, policy, and other launches support effective Marketing promotion at scale. You will understand all technical capabilities that impact in-product marketing, actively influence the product roadmap, and provide inputs to all relevant cross-functional workstreams to shape technical development. You will roll out new launches and policy changes to the Marketing organization to ensure scaled usage and compliance.
Responsibilities
Develop strategies for improving efficiency for campaign operations and work with a team of cross-functional stakeholders to deliver on our goal.
Partner with Go-to-Market, Growth, and Product Marketing teams across YouTube on global campaign activation priorities, including Shorts, Connected TV, Music and Premium, and other emerging product areas.
Work with cross functional teams to evolve and uphold platform governance, and ensure teams are able to leverage in-product marketing effectively through clear and consistent policies, including active consultation across initiatives, education and communications to the marketing organization.
Lead marketing requirements for new platform capabilities, support experiments, and land marketing adoption.
Drive thought leadership on data-backed insights of platform performance and present findings to executive leadership in Marketing and Product. Operationalize program level performance indicators for Return on Investment (ROI) calculation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Seniority level Not Applicable
Employment type Full-time
Job function Product Management and Engineering
Industries Information Services and Technology, Information and Internet
#J-18808-Ljbffr