Citizen
About Citizen
Citizen is the #1 personal safety app in the U.S. with a mission to Protect the World and make communities safer. We believe safety is a shared responsibility and we’re building a global network where people help protect one another, creating a safety net that benefits everyone.
Citizen provides free real-time public safety alerts to millions of users in 76+ North American markets and earns revenue through consumer subscriptions and enterprise solutions. Citizen’s investors include 8VC, Greycroft, Goodwater, Lux, Founders Fund, and Axon.
About the Role Citizen is entering a new phase of growth, expanding our product suite to help companies and colleges product their people and property. As our first Director of Sales, you’ll lead this motion from the front: setting the go-to-market strategy, managing sales reps, personally closing and renewing large customers, shaping the product, and delivering exceptional results.
This is a builder role. You’ll work closely with executive leadership, product, and marketing to define our enterprise positioning, refine the sales process, and accelerate revenue growth.
If you’ve successfully sold and led in early-stage environments, built sales motions from the ground up, and thrive in both strategic and tactical execution, we’d love to talk.
Key Responsibilities
Craft winning go-to-market strategy
Hire, develop and lead a team of highly motivated and disciplined sales professionals to support the company’s revenue growth objectives
Personally close and manage key customer relationships
Exceed all revenue and operating goals, every time
Implement CRM and reporting systems, processes and other sales infrastructure to drive sound decision making and operational efficiency
Determine appropriate pricing strategies
Identify, develop and successfully roll‑out new product features and achieve significant and rapid adoption
Expand into new markets
Monitor customer, market and competitor activity and provide data‑based summaries to key stakeholders
Work closely with finance function to provide detailed and accurate sales forecasting and cost budgets
Collaborate with product function to provide customer feedback and identify product requirements to satisfy customers’ needs
Partner with marketing function to establish successful demand generation, trade marketing, channel and partner programs
Periodic travel for in‑person meetings with customers to close and develop relationships and represent company at industry conferences and trade shows
Qualifications & Skills Required:
8 to 12+ years of B2B SaaS sales experience, with 2 to 4+ years in a sales management or team lead capacity
Proven success closing complex enterprise deals in a fast‑paced startup environment (Series B to D stage preferred)
Experience building or scaling a new sales motion, not just inheriting one
Comfortable with ambiguity and energized by high ownership; thrives in lean environments without heavy enablement
Deep familiarity with modern sales tools and methods (HubSpot, Apollo, call coaching tools, enrichment platforms)
Excellent communication, storytelling, and executive presence; able to sell value to senior stakeholders
Strong operator: disciplined with pipeline, process, and CRM hygiene
Passion for Citizen’s mission and building a safer, more informed world
Preferred (Nice-to-Have):
Experience selling into physical security, operations, or risk management functions
Background in B2B2C or multi‑stakeholder sales environments
Success launching net‑new territories or industry verticals
Familiarity with government, education, or critical infrastructure buyers
Hands‑on experience with call intelligence platforms (e.g., Gong, Orum)
Knowledge of compliance, safety tech, or workplace risk trends
Comfortable leveraging AI tools (e.g., ChatGPT) to improve productivity and messaging
Demonstrated leadership in cross‑functional initiatives, especially product feedback, enablement, or ops collaboration
Compensation Package Salary Range: $150,000-175,000
Target Annual Variable: $150,000 - $175,000
Total Target Compensation: $300,000 - $350,000
Plus equity
Location While this role is remote, we prioritize candidates based in NYC where our headquarters is located. This allows for better collaboration and alignment with our core location.
Compensation & Benefits We offer competitive salary, equity, and a full benefits package, including:
At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)
Monthly tech stipend
Free mental health support
Hybrid work environment + catered lunches (NYC HQ)
Diversity, Equity & Inclusion at Citizen Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.
We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.
#J-18808-Ljbffr
Citizen provides free real-time public safety alerts to millions of users in 76+ North American markets and earns revenue through consumer subscriptions and enterprise solutions. Citizen’s investors include 8VC, Greycroft, Goodwater, Lux, Founders Fund, and Axon.
About the Role Citizen is entering a new phase of growth, expanding our product suite to help companies and colleges product their people and property. As our first Director of Sales, you’ll lead this motion from the front: setting the go-to-market strategy, managing sales reps, personally closing and renewing large customers, shaping the product, and delivering exceptional results.
This is a builder role. You’ll work closely with executive leadership, product, and marketing to define our enterprise positioning, refine the sales process, and accelerate revenue growth.
If you’ve successfully sold and led in early-stage environments, built sales motions from the ground up, and thrive in both strategic and tactical execution, we’d love to talk.
Key Responsibilities
Craft winning go-to-market strategy
Hire, develop and lead a team of highly motivated and disciplined sales professionals to support the company’s revenue growth objectives
Personally close and manage key customer relationships
Exceed all revenue and operating goals, every time
Implement CRM and reporting systems, processes and other sales infrastructure to drive sound decision making and operational efficiency
Determine appropriate pricing strategies
Identify, develop and successfully roll‑out new product features and achieve significant and rapid adoption
Expand into new markets
Monitor customer, market and competitor activity and provide data‑based summaries to key stakeholders
Work closely with finance function to provide detailed and accurate sales forecasting and cost budgets
Collaborate with product function to provide customer feedback and identify product requirements to satisfy customers’ needs
Partner with marketing function to establish successful demand generation, trade marketing, channel and partner programs
Periodic travel for in‑person meetings with customers to close and develop relationships and represent company at industry conferences and trade shows
Qualifications & Skills Required:
8 to 12+ years of B2B SaaS sales experience, with 2 to 4+ years in a sales management or team lead capacity
Proven success closing complex enterprise deals in a fast‑paced startup environment (Series B to D stage preferred)
Experience building or scaling a new sales motion, not just inheriting one
Comfortable with ambiguity and energized by high ownership; thrives in lean environments without heavy enablement
Deep familiarity with modern sales tools and methods (HubSpot, Apollo, call coaching tools, enrichment platforms)
Excellent communication, storytelling, and executive presence; able to sell value to senior stakeholders
Strong operator: disciplined with pipeline, process, and CRM hygiene
Passion for Citizen’s mission and building a safer, more informed world
Preferred (Nice-to-Have):
Experience selling into physical security, operations, or risk management functions
Background in B2B2C or multi‑stakeholder sales environments
Success launching net‑new territories or industry verticals
Familiarity with government, education, or critical infrastructure buyers
Hands‑on experience with call intelligence platforms (e.g., Gong, Orum)
Knowledge of compliance, safety tech, or workplace risk trends
Comfortable leveraging AI tools (e.g., ChatGPT) to improve productivity and messaging
Demonstrated leadership in cross‑functional initiatives, especially product feedback, enablement, or ops collaboration
Compensation Package Salary Range: $150,000-175,000
Target Annual Variable: $150,000 - $175,000
Total Target Compensation: $300,000 - $350,000
Plus equity
Location While this role is remote, we prioritize candidates based in NYC where our headquarters is located. This allows for better collaboration and alignment with our core location.
Compensation & Benefits We offer competitive salary, equity, and a full benefits package, including:
At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)
Monthly tech stipend
Free mental health support
Hybrid work environment + catered lunches (NYC HQ)
Diversity, Equity & Inclusion at Citizen Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.
We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.
#J-18808-Ljbffr