Puffy
Head of Business Development - Publisher & Affiliate Partnerships (Remote)
Puffy, San Diego, California, United States, 92189
Head of Business Development – Publisher & Affiliate Partnerships (Remote)
Join Puffy, one of the top 5 mattress brands in the US, to drive revenue through premium editorial placements and strategic affiliate relationships. This role builds and scales performance‑driven partnerships while maintaining a 3:1 ROAS constraint.
Base Pay Range USD $100,000 – $130,000 per annum + up to 30 % performance bonus (Total Annual Package up to $167,800).
Location Remote – Flexible, results‑focused culture.
Role Overview You will become a true industry architect by building a revenue engine centered on high‑value partnerships with tier‑1 publishers and affiliate networks. Responsibilities include:
Identify, negotiate, and structure deals with premium publishers such as Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate measurable revenue.
Optimize attribution models and continually refine campaigns using EPC, ROAS, and conversion data.
Scale partnership portfolios to compound value quarter over quarter.
Collaborate with cross‑functional teams to align partnership strategy with product, marketing, and sales goals.
Maintain rigorous performance metrics and report on partnership impact.
Qualifications Core Requirements
5+ years’ business development or partnership management experience in B2C/D2C e‑commerce.
Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
Experience securing editorial placements with tier‑1 publishers (Forbes, CNET, major review sites).
Performance marketing mindset: deep understanding of EPC, ROAS, CPA, attribution, and data‑driven optimization.
Technical Capabilities
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
Strong analytical skills: financial modeling, ROI projections, multi‑touch conversion analysis.
Exceptional negotiation skills with a win‑win partnership focus.
Excellent written and verbal communication.
Operational Excellence
Self‑starter with an entrepreneurial approach, thriving in fast‑paced, high‑growth environments.
Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
Strong project management skills; ability to manage multiple partnership tracks simultaneously.
Good‑to‑Have Skills
Background running or optimizing paid acquisition campaigns.
Startup or scale‑up experience, comfortable with lean operations and rapid pivots.
International partnership experience.
Publisher/editorial background: understanding of editorial calendars and newsroom dynamics.
Benefits
401(k) with company match.
Comprehensive medical, dental, and vision insurance.
Generous Paid Time Off + US public holidays.
Remote First – work from the comfort of your home office.
Monthly performance bonus up to 30 %.
Free Puffy mattress after 6 months, $1,000 board store credit after 1 year.
Ready to shape your story? Click “Apply” and take the first step.
#J-18808-Ljbffr
Base Pay Range USD $100,000 – $130,000 per annum + up to 30 % performance bonus (Total Annual Package up to $167,800).
Location Remote – Flexible, results‑focused culture.
Role Overview You will become a true industry architect by building a revenue engine centered on high‑value partnerships with tier‑1 publishers and affiliate networks. Responsibilities include:
Identify, negotiate, and structure deals with premium publishers such as Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate measurable revenue.
Optimize attribution models and continually refine campaigns using EPC, ROAS, and conversion data.
Scale partnership portfolios to compound value quarter over quarter.
Collaborate with cross‑functional teams to align partnership strategy with product, marketing, and sales goals.
Maintain rigorous performance metrics and report on partnership impact.
Qualifications Core Requirements
5+ years’ business development or partnership management experience in B2C/D2C e‑commerce.
Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
Experience securing editorial placements with tier‑1 publishers (Forbes, CNET, major review sites).
Performance marketing mindset: deep understanding of EPC, ROAS, CPA, attribution, and data‑driven optimization.
Technical Capabilities
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
Strong analytical skills: financial modeling, ROI projections, multi‑touch conversion analysis.
Exceptional negotiation skills with a win‑win partnership focus.
Excellent written and verbal communication.
Operational Excellence
Self‑starter with an entrepreneurial approach, thriving in fast‑paced, high‑growth environments.
Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
Strong project management skills; ability to manage multiple partnership tracks simultaneously.
Good‑to‑Have Skills
Background running or optimizing paid acquisition campaigns.
Startup or scale‑up experience, comfortable with lean operations and rapid pivots.
International partnership experience.
Publisher/editorial background: understanding of editorial calendars and newsroom dynamics.
Benefits
401(k) with company match.
Comprehensive medical, dental, and vision insurance.
Generous Paid Time Off + US public holidays.
Remote First – work from the comfort of your home office.
Monthly performance bonus up to 30 %.
Free Puffy mattress after 6 months, $1,000 board store credit after 1 year.
Ready to shape your story? Click “Apply” and take the first step.
#J-18808-Ljbffr