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CMI/Compas

Director, Publisher Product Strategy

CMI/Compas, Wayne, Pennsylvania, United States, 19087

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Key Responsibilties :

Strategic Vision and Roadmap :u00A0Develop, own, and evangelize the long-term product strategy and roadmap for our pubisher solutions , aligning it with company objectives and market trends.

Market and Competitive Analysis : Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements.

Product Definition and Requirements : Translate strategic vision into detailed product requirements

Operational Management :u00A0Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting.

Stakeholder Collaboration :u00A0Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption.

Performance and Metrics :u00A0Define key performance indicators (KPIs) for publisher products , monitor product performance post-launch, and iterate based on data-driven insights.

Thought Leadership:u00A0Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations

Requirement:

8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)

Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential.u00A0This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations

Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges.

Strong analytical, problem-solving, and decision-making skills.

Excellent communication, interpersonal, and presentation skills

Deep understanding of the software development landscape and emerging technologies.

Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value.

Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

Experience in the adtech and/or martech industry required

Bacheloru2019s degree or work experience equivalent

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